SaaS Marketing Bites from Powered By Search · 2023-04-25 · 17 min
Accompanying blogpost: More than a robot copywriter: how AI unlocks hidden productivity gains in B2B SaaS Most SaaS marketers’ opinions on the use of AI in marketing range from maximalists, who believe it will change everything and replace all marketing jobs, to AI skeptics, who believe it lacks soul and won’t disrupt any jobs. We see AI slightly differently and instead believe that AI can assist humans and help them become more effective marketers. So instead of replacing humans altogether, we believe marketers can apply ChatGPT and other generative AI to existing workflows to attain more volume and velocity. While we don’t believe AI will take a marketing strategy from zero to one, it will help marketers get there faster by automating steps in the process. Additionally, it can make the final product yield a higher ROI if you use it properly. As a result, marketers that know how to use AI effectively can produce better results in less time and with less resources.
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