What 79 Client Pitches Taught Us About B2B Marketing

Episode notes

In this episode, we reflect on all the pitches we had in 2021. With over 79 conversations with businesses about their marketing, several trends emerged. Digital marketers are spread too thin Unclear direction leads to shot-term / reactive marketing Marketing budgets don't marry up to sales team size/demand Direct attribution leads to lousy marketing practices We also cover the top things we've learned about marketing and sales from managing this process.

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