How This SaaS Brand Spends their $123M In Series C | Liam Bartholomew, Global Head of Demand Generation at Cognism

Episode notes

In this episode, we talk with Liam Bartholomew, the Global Head of Demand Generation at Cognism. We run ask and discuss the following: What's the role of the Head of Demand Gen? What success metrics do you monitor closely (excluding marketing attributed revenue)? Favourite ad platform for B2B SaaS? If you had 100K more a month, how would you allocate it? What's been the biggest challenge in your role so far? What does an ideal marketing team structure look like? What ideas/strategies have you seen success from which seemed unlikely? What advice would you give to someone getting started in B2B / SaaS marketing?

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