SaaS Crunch · 2022-04-12 · 43 min
In this episode of SaaS Crunch, we learn how SuperMetrics have grown its marketing team from 3 to 25 in 3 years. We dive deep into the detail, including questions like: What's different between the marketing director & demand gen director role What success metrics do you monitor closely (excluding marketing attributed revenue) If you had 100K more a month, how would you allocate it? If you only have 5K PM to spend, would your answer be different? What’s something everybody in your industry should stop or start doing? What should someone do in the first month of their SaaS marketing manager role? What are your / your team's biggest blockers to success? What ideas/strategies have you seen success from which seemed unlikely? What advice would you give to someone getting started in B2B / SaaS marketing?
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