Ep. 182 - What Most SaaS Founders Get Wrong About Go-to-Market - go-to-market strategy - SaaS Backwards

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go-to-market strategy B2B SaaS Venture capital Founder coaching SaaS growth

Episode notes

Send us Fan Mail Guest: Prasanth Chilukuri, Co-Founder & Managing Partner at Soul Street Ventures - The biggest threat to early-stage SaaS growth isn’t competition. It’s founder distraction, unfocused GTM motions, and chasing quick wins instead of building a real business. In this episode, Prasanth Chilukuri, co-founder and managing partner of Soul Street Ventures , joins host Ken Lempit to reveal why most early-stage SaaS companies struggle long before product issues surface - and how disciplined strategy, a tight ICP, and hands-on founder coaching unlock meaningful, scalable traction. Drawing on his experience both as a SaaS founder (Tekmetric) and investor, Prasanth explains why “scale with soul” isn’t just a mantra, but a framework for building durable companies that don’t rely on hype, vanity channels, or coast-driven valuation games.

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