Ep. 182 - What Most SaaS Founders Get Wrong About Go-to-Market

Episode notes

Send us Fan Mail Guest: Prasanth Chilukuri, Co-Founder & Managing Partner at Soul Street Ventures - The biggest threat to early-stage SaaS growth isn’t competition. It’s founder distraction, unfocused GTM motions, and chasing quick wins instead of building a real business. In this episode, Prasanth Chilukuri, co-founder and managing partner of Soul Street Ventures , joins host Ken Lempit to reveal why most early-stage SaaS companies struggle long before product issues surface - and how disciplined strategy, a tight ICP, and hands-on founder coaching unlock meaningful, scalable traction. Drawing on his experience both as a SaaS founder (Tekmetric) and investor, Prasanth explains why “scale with soul” isn’t just a mantra, but a framework for building durable companies that don’t rely on hype, vanity channels, or coast-driven valuation games.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• #188 - Enterprise Agility and Scaling Effectiveness with Carol Carpenter, CMO at CohesityFinite By Clarity · on B2B SaaS90 / 100
• The Art of Building a Different Kind of Private Equity Firm - Bobby Ocampo on Raising the BrandRaising the Brand · on go-to-market strategy87 / 100
• How Smaller Businesses Beat Bigger Competitors with Gareth LockwoodSpotlight on B2B Marketing · on go-to-market strategy84 / 100
• How to scale a martech sales function w/ Tod KlubnikMarTalks- The #1 Ecommerce and MarTech application podcast · on go-to-market strategy84 / 100
• How a Solo Dev Hit 10K MRR With a SaaS That Sells to Other SaaS CompaniesThe Indie Hacker Podcast with Fexingo · on B2B SaaS83 / 100
• The Autonomous Digital Economy Is HereFinding Peak w/ Ryan Hanley · on Venture capital82 / 100

• Ep. 199 - What AI Taught One Founder About the Future of SaaS79 / 100
• Ep. 198 - How to Make Your SaaS Company More Fundable94 / 100
• Ep. 197 - The SaaS Retention Problem Starts Before the Customer Signs75 / 100
• Ep. 196 - The SaaS Opportunity Hidden Inside Services79 / 100
• Ep. 195 - Why Code No Longer Drives SaaS Value in the AI Era89 / 100