The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/SaaS Backwards
SaaS Backwards artwork

Ep. 169 - Reviving Inbound: Why Your SaaS GTM Needs a Buyer-Centric Reboot

SaaS Backwards · 2025-06-13 · 25 min

0:00--:--

Topics in this episode

Sales and marketing alignmentcustomer acquisition costB2B SaaS growthbuyer-centric marketinginbound marketing strategy

Episode notes

Send us Fan Mail Guest: Google’s NotebookLM - In this special episode of SaaS Backwards , we handed the mic to AI . We took our newest ebook on reviving inbound marketing - coming soon for download - and ran it through Google’s NotebookLM to see what kind of podcast it could generate. The result? A surprisingly sharp - if occasionally cheesy - take on how B2B SaaS companies can reimagine their go-to-market strategies for today’s buyer. You be the judge. The episode explores why the traditional inbound playbook is falling short and what CROs and CMOs must do to adapt. From the collapse of predictable revenue models to the rise of buyer-centric marketing, we break down how to align sales and marketing, test messaging organically, and coordinate campaigns across email, ads, and outreach.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • How B2B Brands Wreck Pipeline with Unsyncroned CRM DataThe Marketing Operator Podcast with Fexingo · on Sales and marketing alignment92 / 100
  • From 78 Emails to 4.7 Million Subscribers: The 1440 Story with Tim HuelskampGrowth In Reverse: Newsletter & Email Growth · on customer acquisition cost88 / 100
  • How a Startup Used a Single Customer Review to Land 10k SignupsMarketing for Startups with Fexingo · on B2B SaaS growth87 / 100
  • S2E13: How to Leverage Unified Data for B2B Marketing Wins - ft. Leanne Chescoe, Marketing Director at DemandbaseMindful B2B Marketing · on Sales and marketing alignment85 / 100
  • Becoming the Brand Everyone Talks About, ex-CMO of Gong ($300M ARR)| Belkins Podcast Episode #23Belkins Podcast · on B2B SaaS growth82 / 100
  • 415[Marketing] Webinar Secrets | Author Interview Jason Fladlien - One to Many2000 Books for Ambitious Entrepreneurs · on customer acquisition cost82 / 100

More from SaaS Backwards

All episodes →
  • Ep. 199 - What AI Taught One Founder About the Future of SaaS79 / 100
  • Ep. 198 - How to Make Your SaaS Company More Fundable94 / 100
  • Ep. 197 - The SaaS Retention Problem Starts Before the Customer Signs75 / 100
  • Ep. 196 - The SaaS Opportunity Hidden Inside Services79 / 100
  • Ep. 195 - Why Code No Longer Drives SaaS Value in the AI Era89 / 100
All SaaS Backwards episodes →