Demand forecasting feat. SMMT and Altilium

Episode notes

What are the APC's Quarterly Industry Demand Forecast Reports? How are they used in industry? Why do the numbers matter? This episode takes you through the process behind demand reporting, how the data is collected, and the challenges of forecasting. Featuring SMMT's Chief Economist, Matthew Croucher and Christian Marston, COO of battery material recyclers Altilium, to explain why this research is important to industry. Including the APC's Head of Technology Trends Hadi Moztarzadeh. To read the reports click here: To take our survey on how to improve our demand reports, click here:

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