
Revenue Execution · 2026-01-07 · 15 min
Our guest is Jordan Watson , Director of Customer First Enablement at Okta. Before joining Okta in 2024, Jordan held leadership roles at Broadcom and VMware. She brings more than a decade of sales and marketing experience to the conversation. In this episode, Ross and Jordan break down why role-based enablement outperforms company-wide programs and how teams can measure its real impact.