Is Your Sales Process Now Irrelevant? | Scott Barghaan

Episode notes

Our guest for this episode is Scott Barghaan , a seasoned sales leader who serves as an advisor, professor, and investor to a range of organizations. Prior to joining the Kellogg School of Management, Scott held leadership roles as an SVP at Salesforce and GM at Dell. He brings more than two decades of experience to the conversation. In this episode, Ross and Scott discuss the future of AI in sales, from redefining trust in an automated world to aligning GTM motions with modern behavior. They wrap up the conversation with predictions of what AI means for 2026.

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