
Revenue Execution · 2026-01-21 · 18 min
Are you struggling with long enterprise sales cycles? Jeff Perry, CRO of Carta, reveals why "being busy and having meetings" is the silver bullet to B2B sales success - and how his team turned 18-month sales cycles into a competitive advantage through patient selling.In this episode, Jeff shares battle-tested sales leadership strategies from his journey at Oracle, DocuSign, and scaling Carta from early-stage startup to industry leader. Learn how to build a high-performing sales culture that focuses on controllable inputs rather than obsessing over outputs, and discover why the fundamentals of relationship-building remain constant whether you're selling SMB or enterprise.