RETHINK RETAIL · 2026-06-15 · 21 min
As retailers scale AI across their operations, a clear picture is emerging of exactly where automation elevates the business and consumer experience, and where it creates friction. For Eyebuydirect, success came by optimizing technology to enhance human ownership and streamline pain points throughout the buyer's journey. In this episode, Eyebuydirect CEO and President Sunny Jiang sits down with Jeremy Goldman to break down how her team approaches AI as an employee-enablement engine. They discuss everything from deploying the technology across customer service and engineering to developing an AI-powered prescription scanner that solves a massive user friction point, driving higher conversion and deeper customer engagement.
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