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How to Win with RFID: Master the Intelligent Store

RETHINK RETAIL · 2026-06-24 · 20 min

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Episode notes

The Intelligent Store: Revolutionizing Fashion with RFID Real-time item visibility is the ultimate cornerstone of modern customer service. Drew Ehlers from Zebra and Matt Redwood of Diebold Nixdorf sit down with Top Retail Expert Marshall Kay to unpack the massive scale of RFID adoption. Inside the Episode: - Eliminating Audits: Moving to 99 percent stock accuracy to end painful annual manual counts. - Empowering Staff: Changing associates from task drivers into active customer experience providers. - Securing Returns: Using unique serial numbers to stop cross-store return fraud on high-rate items. - Fixed Infrastructure: The industry shift from handheld section scanning to always-on overhead systems. Stop counting inventory manually. Start running an intelligent network. Listen the Full Episode.

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