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Finding the Fire: Shannon Flanagan on Retail, Resilience and Career Purpose

Retail Relates · 2026-04-29 · 54 min

0:00--:--

Key moments - from our scoring

Substance score

41 / 100

Five dimensions, 20 points each

Insight Density8 / 20
Originality7 / 20
Guest Caliber11 / 20
Specificity & Evidence8 / 20
Conversational Craft7 / 20

Shannon Flanagan's conversation centers on three defining career moments: discovering her purpose at 25 while implementing transformational planning systems at Accenture, experiencing failure in a sales role that paradoxically enabled her later work, and enduring four layoffs that ultimately accelerated her retirement plan to launch the nonprofit Retail Women in Tech and write her forthcoming book "Choose, Don't Chase, Your Career." Her career spans merchandising and buying roles at May Company and Sephora, consulting at Accenture and Slalom, strategic transformation work at Gap Inc., Lands' End, and Macy's, go-to-market roles at TalkDesk and Writer, and advisory work across Retail Connected. Rather than operating from imposter syndrome, Flanagan grappled with comparison syndrome and the challenge of showing up authentically rather than adjusting herself for different audiences. Her history degree proved instrumental in her transformation leadership work - historians and change practitioners both build narratives from data points to inspire action. The through-line driving her career is creating conditions for people to thrive at work, with ripple effects into families and communities.

Key takeaways

  • →Your educational background doesn't need to match your career path; studying what you love rather than studying for a job drives better outcomes and deeper skills application.
  • →Layoffs and career setbacks represent your greatest growth moments, often teaching you about fit and purpose rather than indicating lack of capability or skill.
  • →Purpose-driven career decisions focused on creating impact (rather than chasing titles) aligned with your authentic self generate sustainable fulfillment and leadership effectiveness.
  • →Transitional and disruptive moments deserve deliberate reflection and pause rather than rushing to solve them - the learning in the space between moments shapes future direction.
  • →Building conviction around your true purpose takes time; the epiphany may come suddenly but actualizing it requires 8+ years of slower realization and commitment.

Guests

Shannon Flanagan

Topics in this episode

Macy'sRetail Women in TechOrganizational design and change managementStrategic transformation leadershipVendor managed inventoryMay Company executive training programSephora merchandisingAccenture consultingGap Inc.Land's End

Questions this episode answers

How did Shannon Flanagan discover her career purpose after getting into retail by accident?

While implementing transformational planning systems at Accenture around age 25, she realized her core purpose was creating conditions for people to love what they do every day - a ripple effect philosophy that if people thrived in their jobs, that energy would carry into their families and communities.

What did Shannon learn from her failed sales role early in her career?

Though she failed miserably in sales, she later recognized that experience was essential for the strategic and go-to-market work she did subsequently; what felt like wasted time actually built capabilities she couldn't have developed otherwise.

How many layoffs has Shannon experienced and what did they teach her?

Shannon had four layoffs across her career - two that made sense (the failed sales role and a COVID-related layoff) and two that were heart-wrenching, particularly the first one, which led to her epiphany about pausing in transitional moments rather than rushing to solve them.

What is the difference between imposter syndrome and what Shannon actually struggled with?

Shannon never experienced imposter syndrome because she was confident in her capabilities; instead, she struggled with comparison syndrome and learning to show up authentically as her true self rather than adjusting who she was for different audiences.

Why does Shannon believe her history degree was valuable even though it wasn't directly career-related?

Historians and change practitioners do the same work - taking data points and creating a narrative point of view to recommend where the world is and where it needs to go, which proved foundational to Shannon's strategic transformation leadership work.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

8 / 20

There are occasional useful framings - comparison syndrome vs. imposter syndrome, the fit/fire heuristic, the sponsor vs. mentor distinction - but the episode is padded heavily with generic career wisdom (study what you love, layoffs are growth, money doesn't buy happiness) and large sections of GPA banter, Honduras travelogue, and Gossip Girl chat that produce zero actionable insight for a B2B operator.

always have a fire in your belly for whatever you're doing. And when the fire dies out, then you need to pause and question is it the right place?
we don't honor these transitional moments in our life where we have a disruption, an unexpected one, and we want to rush through to solving for that moment versus pausing

Originality

7 / 20

The reframe of 'comparison syndrome' over imposter syndrome is a genuinely fresh label for a real phenomenon, and the fit/fire framework is a workable heuristic. Everything else recycles familiar territory: purpose-over-salary, work-life balance, the ripple effect of fulfilled employees - none of it is contrarian or first-principles.

Somebody shared with me comparison syndrome. And that's what has plagued me.
if the fit's not right and you don't have fire, then I think I give you carp launch to get the F out of there and figure out what is gonna work

Guest Caliber

11 / 20

Shannon Flanagan has genuine practitioner depth - executive training programs, merchant/buyer roles, Accenture consulting implementing integrated planning systems at major retailers, VP at 34 - which gives her real authority. However, at the time of recording she is in nonprofit-founder/author mode rather than operating at scale, and the conversation draws far more on personal reflection than hard-won operational knowledge.

I went through May Company's executive training program. I was a merchant, I was a buyer. And while I was at Sephora, I realized that I loved all of the special projects I was working on
I was a VP at 34, so I don't know what measurement I was playing that with

Specificity & Evidence

8 / 20

There are a handful of concrete anchors - the 125% year-over-year layoff figure sourced to Retail Dive, 60+ women in the Power of We Wednesday series, named employers (Gap, Macy's, Accenture, Sephora, TalkDesk), and self-referential numbers like 'four layoffs in a row.' But most claims are vague anecdote ('somebody told me many years ago,' 'I don't know who I'd quote'), and no dollar figures, timelines, or program outcomes are supplied.

We have layoffs at 125% year over year from last year. We're the highest, I think, impacted industry with layoffs.
our Power of We Wednesday interview series that we have done with over 60 women and a handful of allies, none of them had a linear career path

Conversational Craft

7 / 20

Rich occasionally pushes productively - asking whether Shannon's resilience was gradual or epiphany-driven, and probing what she looks for before committing to opportunities - but he just as often validates and echoes rather than challenges. Judy is almost entirely passive ('That's definitely great advice'). The back half of the episode dissolves into GPA competitions, travel fantasy questions, and Gossip Girl anecdotes that eat roughly 15 minutes of a 54-minute show.

Was it gradual over time that you learn to accept those things that happened and draw energy from it? Or was there an epiphany at some point where there was just that shock to the system
My first semester, 1.33

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Most-used words

rich63judy33career24retail23love19life19back17somebody17moment15shannon14question14today13feel13answer13world12hours12

Episode notes

Send us Fan Mail A resume can look flawless while the real story stays hidden. We sit down with Shannon Flanagan , a retail and retail tech leader and the founder of Retail Women in Tech , to talk about what actually shapes a career: the messy pivots, the painful exits, the values you violate when you start performing for other people’s scorecards, and the small decisions that quietly change everything. Shannon shares the moment in her mid-20s when organizational change work helped her find a clear purpose: creating the conditions for people to love what they do every day. From there, we unpack three pivotal turns, including a “ what did I just do? ” detour that later became essential, plus the reality of going through four layoffs and learning to pause instead of sprinting into the next job. We also dig into comparison syndrome, how boundaries can disappear when you become a founder, and why “ fit and fire ” is a practical test for whether a role is still right. We go deeper on what makes great leaders and great hires in today’s market, especially as AI recruiting filters and endless interview loops reshape the job search.

Full transcript

54 min

Transcribed and scored by The B2B Podcast Index.

1 - > Ben: Some careers look linear only after we edit out the messy 2 - > parts. 3 - > Shannon Flanagan has built the kind of career that reads 4 - > impressively on paper. 5 - > A career originally heading in another direction after college, 6 - > she found her way into retail where she moved through 7 - > merchandising and buying, worked in consulting, led strategic 8 - > initiatives and transformation work inside major retailers, 9 - > built go-to-market motions and technology companies, and now 10 - > leads retail women in tech, a global nonprofit movement 11 - > dedicated to driving parity and strengthening career mobility 12 - > across retail and technology. 13 - > She has held leadership roles with Gap Inc., Land's End, 14 - > Macy's Accenture, Slalom, Talk Desk, Writer, and Retail 15 - > Connected. 16 - > She is a Rethink Retail Top Expert, a Top 50 NRF retail 17 - > voice, a retail wire brain trust member, an advisor, speaker, 18 - > and soon-to-be published author of Choose, Don't Chase, Your 19 - > Career. 20 - > That is the resume. 21 - > But the more important part of Shannon's story is the why 22 - > behind it. 23 - > At twenty-five, while working through major organizational and 24 - > technology change, Shannon found the through line that 25 - > would shape the rest of her career, to create the conditions 26 - > for people to love what they do every day. 27 - > Not in a soft, abstract way, in a practical, deeply human way. 28 - > Because when people are fulfilled at work, that energy 29 - > does not stay inside a company. 30 - > It ripples into families, communities, and the broader 31 - > world. 32 - > That idea sits at the center of this conversation. 33 - > What follows is not a polished career highlight reel. 34 - > It is a real conversation about fit, fire, failure, layoffs, 35 - > comparison, purpose, boundaries, technology, opportunity, and 36 - > why the most important career decisions are often not about 37 - > chasing the next title, but choosing the work that allows us 38 - > to become more fully who we are. 39 - > Rich H.: Welcome back to another episode of Retail Relates. 40 - > Judy, I appreciate you joining us on a short notice today. 41 - > Judy S.: Of course, I'm always glad to join. 42 - > Rich H.: I appreciate it. 43 - > See, that's why you were a star student in my first class. 44 - > And I'm excited to be able to introduce you to Shannon 45 - > Flanagan. 46 - > She is a person that I've gotten to know. 47 - > Of course, you get to know somebody when you're in the back 48 - > of the van driving through the hills of Honduras doing good 49 - > things. 50 - > And you are finally here. 51 - > Shannon F.: Finally. 52 - > It's about time. 53 - > Rich H.: Yes. 54 - > Uh well, you have a few things going on, so you can be 55 - > forgiven. 56 - > Shannon F.: Well, I'm thrilled to be here. 57 - > Can't wait to chat with you, Judy, and get to know you more. 58 - > Um, and so yeah, let's let's get it going, Rich. 59 - > Where hard question are you gonna start with? 60 - > Rich H.: Well, we've read your bio. 61 - > It is impressive. 62 - > We would expect no less. 63 - > So, what we're gonna do is we're gonna have you curate that 64 - > down. 65 - > That's my word of the month. 66 - > And see if you can isolate three pivotal moments, and they 67 - > can be personal, professional, but three pivotal moments in in 68 - > your lifetime that have brought you to where you are at this 69 - > point in your life. 70 - >

Speaker 3: Well, I'm old, so there are more than three, but I 71 - > do have a couple. 72 - > So one happened at the age of 20 font. 73 - > I started in stores at 18. 74 - > I um went through May Company's executive training program. 75 - > I was a merchant, I was a buyer. 76 - > And while I was at Sephora, I realized that I loved all of the 77 - > special projects I was working on. 78 - > And I had a lot of people around me who were in consulting 79 - > at the time. 80 - > Prior to that, the Anderson Consultants of the World, et 81 - > cetera, didn't hire for experienced talent, but they'd 82 - > opened up the aperture. 83 - > So I went to work for Accenture. 84 - > I'm trying to find purpose in being in corporate America. 85 - > At the same time, we're implementing, you know, 86 - > transformational integrated planning systems like tops down 87 - > planning, bottoms-up. 88 - > Nobody was adopting it. 89 - > So a couple of things happened at that moment. 90 - > I got really interested in organizational design and change 91 - > management and leadership. 92 - > And I was also trying to find purpose in corporate America. 93 - > And it's there I discovered my why, which is to create the 94 - > conditions for people to love what they do every day. 95 - > It's been my through line, certainly getting to materialize 96 - > it in spades, I hope, today. 97 - > Um, but I believed in the ripple effect that if people 98 - > were thriving in the jobs that they had, they'd carry that 99 - > energy home to their family and their friends and the community 100 - > around them. 101 - > So that's the first pivotal moment is that it inspired me to 102 - > become a change practitioner. 103 - > So the rest of my career, I think, has followed suit with 104 - > that drive and passion and frankly skills. 105 - > Now, fast forward to another pivotal moment, which is more a 106 - > WTF moment, which is I had been in retail. 107 - > So I'd gone into consulting, I went back into retail. 108 - > I was with Gap Bank, then I was with Land Zend and Macy's, and 109 - > then back to Gap Bank. 110 - > And frankly, I got tired of solving the retail problems like 111 - > vendor managed inventory, which just didn't seem to die as an 112 - > initiative. 113 - > So I decided to try my hand at sales because I wanted um 114 - > business development, I wanted technology experience, failed 115 - > miserably. 116 - > Um, and ended that year with the what did I just do to my 117 - > career? 118 - > Now, if you're smart, so lessons to you students that you 119 - > can have these times in your career that you're like, that 120 - > was a waste, or I didn't learn anything. 121 - > I could not have done the jobs I did later without that 122 - > experience. 123 - > Uh and then the big pivotal moment was to um accelerate my 124 - > retirement plan to run a nonprofit and and share stories 125 - > of of people in the world that we live in. 126 - > So decided to go all in last year and uh build the nonprofit 127 - > that is retail women in tech and write a um book about the 128 - > stories of women in our industry and those of us who are 129 - > choosing, not chasing our career and doing the work that we 130 - > love. 131 - > Judy S.: Is retail something you always wanted to do? 132 - >

Speaker 3: Oh no, no, no. 133 - > So I was gonna be a lawyer. 134 - > Uh thank God that was not the path I took. 135 - > So I got into stores working at a department store at age 18. 136 - > I do have a moment that I was merchandising a gooseneck. 137 - > Do you know what a gooseneck is? 138 - > Does anybody know G Rich? 139 - > Do you remember that language? 140 - > I don't even know. 141 - > Like piece of a tea stand or a forestand. 142 - > Yeah, for tea stand or a four-way, and it's the thing 143 - > that sticks up on top of it and you put an outfit on top. 144 - > And I remembered that moment, I was like, oh my God, I love 145 - > merchandising product. 146 - > And I was in the juniors department. 147 - > I had the opportunity to go into corporate while I was in 148 - > college in a part-time executive role where I was working with 149 - > the luggage department and getting to go out into stores. 150 - > And I was a history major. 151 - > So again, law was my path, but I was offered the opportunity to 152 - > go into their executive training program. 153 - > And thank goodness I did. 154 - > I can't imagine loving another industry um better or actually 155 - > thriving. 156 - > Rich H.: You mentioned history. 157 - > Did you get a major in history? 158 - > I did. 159 - > Like for reason. 160 - >

Speaker 3: Well, and I will tell you, Rich, I did not know the 161 - > value of that. 162 - > It was not until, I don't know, maybe maybe 10, 12 years ago, 163 - > how much I realized it played into the work that I did. 164 - > So as somebody who's led strategic transformations, 165 - > right, that's kind of my like core space that I've done is 166 - > that it's about building uh a narrative. 167 - > And I hate using that word, it's kind of overused, but 168 - > telling the story as to why the change matters and to inspire 169 - > people to do that. 170 - > Well, what do historians do? 171 - > They go and they take all of these different data points, 172 - > right, and create a point of view and kind of a 173 - > recommendation of um where the world is and where it needs to 174 - > go. 175 - > So I think the degree has been very beneficial to me and and my 176 - > career and wouldn't change a fruit tea in China. 177 - > So my advice to students study what you love. 178 - > Don't study to get a job. 179 - > Study to do what you what you're passionate about. 180 - > Cause then your grades go up, dude. 181 - > Well, that is true. 182 - > For a semester, failure. 183 - > But did history and graduated Magna Fumel. 184 - > What's the challenge or setback that taught you something 185 - > lasting? 186 - > You guys are giving me all questions that were not on the 187 - > sheet. 188 - > My layoffs. 189 - > So I recognized um about a year ago that I was like, oh my 190 - > goodness, after having an incredibly successful career for 191 - > almost 20 years, that I had four layoffs in a row. 192 - > Two of which made total sense. 193 - > One was the sales role, one was due to COVID, right? 194 - > There was no business and retail. 195 - > But two were heart-wrenching, in particular the first. 196 - > But I would not be doing what I'm doing today. 197 - > The book would not have happened without that 198 - > experience. 199 - > The personal life that I chose to lead as a result of that 200 - > would not have happened without that challenge of rejection. 201 - > Rich H.: All right. 202 - > So I want to lean in on that a little bit because in five 203 - > minutes, what we discovered is the degree you got wasn't 204 - > necessarily structured around the career you have, but that's 205 - > okay. 206 - > You are openly talking about four layoffs, which our 207 - > generation was trained not to talk about those things. 208 - > We are not supposed to show our emotions on our sleeves. 209 - > We're not supposed to show fallibility and anything that 210 - > may be perceived as weakness, but you're talking about it in a 211 - > very positive way. 212 - > What was that moment and how is that fueling you now? 213 - > And you you answered it, but I guess I want to dive into a 214 - > little bit deeper because I've I've had a similar journey. 215 - > So I'm very curious to hear yours. 216 - >

Speaker 3: This is something that with our interns we talk a 217 - > lot about because it is perceived in our society as 218 - > failure. 219 - > I would argue it's our greatest times of growth. 220 - > And because what ends up, you're forced to change. 221 - > And you have to think hard around why were the reasons that 222 - > were maybe valid, but you also, I think it made me dug deep to 223 - > believe in the things that I could bring to the table and why 224 - > it was about fit, not skills and capabilities necessarily, 225 - > right? 226 - > So you will have times, and there's somebody who told me 227 - > many years ago about leadership is that you know, you can't, 228 - > it's oh God, let's see if I can come up with it. 229 - > I'm not gonna remember his formula, but as great as you 230 - > are, it doesn't matter if it's not the right fit. 231 - > It could be the wrong leader, it could be the wrong time. 232 - > And so I think those moments had made me pause. 233 - > Like two of them, like, yeah, no-brainer, didn't hurt my 234 - > feelings at all. 235 - > And the ones that did, I had to dig deep as to why that was the 236 - > case. 237 - > And it often came down because I had a personal relationship 238 - > with somebody that I felt like there was a violation of trust. 239 - > Uh, digging deep into both and separating what were my 240 - > capabilities that I still know and I believe to be true, and 241 - > then what was maybe the personal aspect. 242 - > And then I will close, and it's something that's a big part of 243 - > the book is we don't honor these transitional moments in our 244 - > life where we have a disruption, an unexpected one, and we want 245 - > to rush through to solving for that moment versus pausing and 246 - > going, What did I learn? 247 - > Let me sit with this and let me grow in this space in between 248 - > the moments. 249 - > Rich H.: I'm gonna go a little bit further, but I warned you 250 - > this is going to happen. 251 - > So if you want to take 20 minutes and get an espresso, and 252 - > I can call uh Randy and tell him that you're the one holding 253 - > up the conversation. 254 - > Shannon F.: Oh no, I mean, Rich, you and I can go. 255 - > So, no, you go for it. 256 - > Rich H.: What I'm interested in is there's obviously we want to 257 - > learn more about your career and the things that you've learned, 258 - > but you are hitting powerful lessons right from the beginning 259 - > and you're wearing those openly. 260 - > Was it gradual over time that you learn to accept those things 261 - > that happened and draw energy from it? 262 - > Or was there an epiphany at some point where there was just 263 - > that shock to the system where you said, you know what? 264 - > I've got to do this differently. 265 - >

Speaker 3: Both. 266 - > So the epiphany was the first layoff. 267 - > I mean, I was completely blindsided. 268 - > Uh, and what I took from that moment, now I had the luxury to 269 - > do this because I had an incredible severance package. 270 - > But I decided, as somebody who was the breadwinner, mother of 271 - > three kids, you know, very successful climbing the 272 - > corporate ladder, who was driven by to-dos, I made a very 273 - > purposeful decision when that layoff happened to not create 274 - > to-do lists and to live in the moment and really explore what 275 - > this idea, and and I'm not a spiritual guru, but this idea of 276 - > the of Zen, right? 277 - > And digging deeper and really reflecting on what it was in my 278 - > life and how I wanted to show up and what I needed. 279 - > So that was an epiphany. 280 - > Um, and that was a huge turning point that put me on the 281 - > trajectory that that finds me where I am today. 282 - > Where the slower burn is, is that it's taken me now a well, I 283 - > guess about eight years since then to actually have the, I 284 - > don't want to say confidence. 285 - > I was gonna say a dirty word, but the conviction to go after 286 - > doing what I believe I was I'm supposed to do. 287 - > And that's been a slower commitment, like the slower 288 - > realization I'd always felt like a uh square peg and a round 289 - > hole, and I don't anymore. 290 - > And God, does that feel amazing? 291 - > Rich H.: I can imagine. 292 - > So you're gonna tell me you were an original member of the 293 - > imposter syndrome club. 294 - >

Speaker 3: Oh no, oh no. 295 - > So I will tell you, I wasn't even on to this thing. 296 - > I've never felt like an imposter. 297 - > Never. 298 - > I was really confident. 299 - > I knew what I was great at. 300 - > Now, was I great at, was I great at reading the room and 301 - > adjusting who I was for the audience and recognizing that 302 - > maybe just always showing up as my true self was going to drive 303 - > the the impact and outcomes I wanted. 304 - > No, that's what I had to learn. 305 - > So, no, it was not imposter syndrome. 306 - > Somebody shared with me comparison syndrome. 307 - > And that's what has plagued me. 308 - > That it was because every role, not every role, 95% of my roles 309 - > since the beginning of my career have been brand new. 310 - > And so I did not take a traditional path in the kind of 311 - > roles I played in organizations. 312 - > So I was measuring my success in terms of I'm not maybe 313 - > climbing fast enough. 314 - > I certainly want, I mean, I was a VP at 34, so I don't know 315 - > what measurement I was playing that with. 316 - > But fast forward, I live in the Bay Area. 317 - > I have friends that have retired at 45 who might not have 318 - > had the glorious in careers in terms of impact and outcomes 319 - > that those two words drive the kind of work that I that I do. 320 - > Um, I also have been dealing with it uh pretty intensely, in 321 - > particular this last summer, that now as a founder, I'm 322 - > comparing myself to other founders and how many hours they 323 - > work and what they're giving up to do that. 324 - > I've compared myself financially, I've compared 325 - > myself as it relates to titles, and I've compared myself now to 326 - > hours equate to quality and impact. 327 - > And they not don't necessarily. 328 - > So that's more the thing I deal with pretty regularly still. 329 - > Rich H.: I I will admit it's the first time I I've heard that 330 - > and and stripping away the the label because labels often get 331 - > us into trouble. 332 - > And instead just looking at the the comparison. 333 - > I mean, if you look at consumerism and how it ramped up 334 - > playing off history post-World War II, it was feeding off a 335 - > comparison and saying, well, you don't have what the people next 336 - > door have, what the Joneses have, and so you've got to keep 337 - > up and take on all this debt. 338 - > And I see this generation of consumers, and I think by 339 - > influence, you and I buying less or buying smarter because we're 340 - > realizing that comparing possessions or comparing degrees 341 - > or comparing things like that isn't what's necessarily giving 342 - > us happiness. 343 - >

Speaker 3: And I think that comes to that point personally 344 - > in this endeavor is recommitting. 345 - > And we have to recommit to everything we do every day, our 346 - > relationships, our choices, et cetera. 347 - > But it was recommitting to values. 348 - > So to the students out there in the world, I decided right out 349 - > of college to prioritize balance in my life. 350 - > But I grew up in a world where women were working their tissues 351 - > off and the primary at home. 352 - > And it's not to say we don't have that to some degree today, 353 - > but it's definitely the balance is a little bit more equalized 354 - > than it was. 355 - > So I prioritize balance. 356 - > And you know what that meant? 357 - > I worked from 8 to 5, 5:30. 358 - > I didn't open my laptop at night, I didn't open it on the 359 - > weekends. 360 - > And it's one of the big pieces of advice I give to 361 - > up-and-coming rising uh stars like you, Judy, but also new 362 - > parents. 363 - > Because when you create boundaries, right, people do 364 - > respect them. 365 - > So I was able to have an incredibly successful career 366 - > working 45, 50 hours a week. 367 - > Now I'm a founder. 368 - > And guess what? 369 - > I started to do compare myself to the people who are working 15 370 - > hours a day, seven days a week. 371 - > I now work from seven to six and on the weekends, I'm working 372 - > the most I've ever worked. 373 - > I now don't have boundaries. 374 - > It's something that's caused some issues in my personal life 375 - > because my family and my friends are like, you're not here, 376 - > you're not present. 377 - > And now I'm having to deal with figuring out the boundaries in 378 - > this world. 379 - > And what I realized is that by buying into the narrative that 380 - > as a founder, I need to be working 15 hours a day, seven 381 - > days a week, I was violating my values because my values are the 382 - > diversity and the balance across all the things that drive 383 - > us as a human being, which includes our family, our 384 - > friends, our times for Gray's Anatomy. 385 - > This is something I process and work through daily. 386 - > But once I realized it was a violation of my values, it's 387 - > become a lot easier to quiet that voice. 388 - > Rich H.: And it it stifles innovation, I find. 389 - > For the time that I stepped out of being a corporate executive 390 - > and and leaned into having my own agency and taking on 391 - > projects, I found myself not able to turn it off and just 392 - > step away because I felt like I always had to be gunning, 393 - > especially when I'm the one driving the income. 394 - > If I'm not making the call. 395 - > So even if I was done by lunch and I had turned in what I 396 - > needed to turn in, I still felt compelled to do something. 397 - > I have a friend of mine, by contrast, Judy, we interviewed 398 - > him, and he owns an agency, owns a couple of companies. 399 - > And when he hit a wall, he went traveling with his son to minor 400 - > league baseball uh games across uh Central and South America. 401 - > What it turned out was that he developed a passion for it. 402 - > He was doing market research, and now he has ownership in 403 - > several minor league teams, but it was through that break and 404 - > that discovery that it led to innovation that sometimes we 405 - > don't have. 406 - >

Speaker 3: Well, and Rich, something that I still struggle 407 - > with. 408 - > So as much as I say this, right? 409 - > So I've been able to work through the comparison part. 410 - > What I'm still struggling with to this day is it is what I wake 411 - > up and go to bed thinking about every single moment of my life. 412 - > Now, I'm pretty good at shutting off. 413 - > So last year I had the good fortune of traveling to 14 414 - > different cities, a couple of different countries. 415 - > I turned 50, there was lots of celebrations. 416 - > I spent time with my daughter and Rich with retail ROI in 417 - > Honduras. 418 - > But it is super hard, though, to create the space. 419 - > And I'm telling you, I'm failing at it, is to go take a 420 - > walk. 421 - > But I absolutely 100% agree that we need the space for 422 - > creativity. 423 - > We need the space to be in nature to fuel our souls to be 424 - > able to do this incredible work. 425 - > So now that's my 2026 struggle and objective is to be able to 426 - > give myself the grace for the space. 427 - > Rich H.: So you have been involved with several retailers, 428 - > you've been involved with consultants, you've done sales, 429 - > you've worked with nonprofits in the past, you founded a 430 - > nonprofit, you're writing a book. 431 - > When you get involved with something, when you decide 432 - > whether it's work or personal or passion or purpose, what are 433 - > you looking for in that? 434 - > What are you looking to achieve or get out of it before you 435 - > say, you know what, I'm in? 436 - >

Speaker 3: So it comes down to the why that I had at 25. 437 - > I want to create the conditions for people to love what they do 438 - > every day. 439 - > You actually reminded me of this, which Judy, this is 440 - > something to call out that I had forgotten. 441 - > It's also around potential realization and actualization. 442 - > Now, I I really focused in on that concept and that language 443 - > earlier on. 444 - > And I think then I decided it was, I didn't think I know. 445 - > I decided that that's a bar that's super high. 446 - > We never arrive, right? 447 - > We're always on a journey. 448 - > But when I look at both, if I was to tie together the personal 449 - > and the professional, was how do you create the conditions for 450 - > people to feel their potential, right? 451 - > Lean into it. 452 - > And maybe it's potential is actually, I'm gonna have to 453 - > rework this. 454 - > You guys have inspired me. 455 - > Potential is the wrong word, right? 456 - > But again, to be who you are and celebrate that and find the 457 - > work that's the best fit while having fire to do that. 458 - > It has been that through line throughout the course of my 459 - > career. 460 - > And then the decisions might make. 461 - > And one of the questions you guys had posed, and it's a 462 - > little bit different, but what I'm looking for when I engage 463 - > with experiences or opportunities, especially 464 - > ventures. 465 - > And I didn't know the answer to this question. 466 - > I found it really insightful when I did it. 467 - > And I actually brought it up with my my president today that 468 - > it's white space. 469 - > And that term sounds very business focused, but there's 470 - > something about I think every Space I've been in, partly 471 - > because I've had all brand new roles, right? 472 - > So I'm crafting something that doesn't exist. 473 - > But where is there an opportunity to drive impact 474 - > that's not already in motion? 475 - > And I do think innovation is a completely overused word, but to 476 - > innovate right in ways that people haven't done before. 477 - > Rich H.: I wrote this down impact not already or always in 478 - > motion. 479 - > And I think I don't know whether you've used that phrase 480 - > before or whether in the conversation just came out, but 481 - > I would trademark the heck out of it because I think that to 482 - > the extent that I've been able to get to know you, that sounds 483 - > like a defining statement. 484 - >

Speaker 3: It is. 485 - > And it's relative to like what we're doing here at Retail Women 486 - > in Tech. 487 - > There are a lot of activities and communities and initiatives 488 - > that have great intentions to bring women to sitting at more 489 - > seats at the table in all aspects of what we do. 490 - > But is it really doing that? 491 - > Is it just your networking and then what happens when you leave 492 - > the room? 493 - > So as we built this nonprofit, the impact is what is going to 494 - > change the world. 495 - > So, no, but I I I thank you for that, Rich, for calling that 496 - > out. 497 - > I actually have a trademark I'll share when I share some 498 - > closing advice to the students out there. 499 - > But Judy, your turn. 500 - > Rich and I could obviously talk forever. 501 - > So let's pause. 502 - > We'll both shut up and give you the stage for a second. 503 - > Judy S.: I was just gonna ask to get to where we are today. 504 - > Is there something that you did day to day that you think was 505 - > the key to your success? 506 - >

Speaker 3: So I'm not gonna answer that directly, but I'm 507 - > gonna um answer it in a way that has inspired me that is at the 508 - > core, what gets me up every day. 509 - > I don't know if you ever watched Charlie Rose, but he was 510 - > on PBS and he curated the most incredible interviews with 511 - > people from every different aspect of um humanity, right? 512 - > And really talked about their stories, their journeys, et 513 - > cetera. 514 - > And in my mid-20s, what I observed with those that were 515 - > older in their career is that they had perseverance. 516 - > They had passion. 517 - > They never retired. 518 - > I never wanted to retire and quit working. 519 - > So I was always really inspired by these people who had passion 520 - > and perseverance for what they wanted to do. 521 - > So that word, one passion, like just naturally comes from who I 522 - > am. 523 - > So that one was an easy win. 524 - > The hard one, but the one that pays off is the perseverance. 525 - > So that is what gets me going through every day. 526 - > And I used this phrase earlier, and I'm particularly true with 527 - > the decisions I've made in the last year to go all in on the 528 - > nonprofit, to write the book and write and have many more that I 529 - > want to write. 530 - > And I'm digging deep into my retirement, is that I have to 531 - > recommit daily to being true to myself. 532 - > And that ain't easy. 533 - > It's sure rewarding, but it ain't easy. 534 - > Judy S.: So, following up on that, would you say that there 535 - > is a trait that you see in other people that you would believe 536 - > would be effective leaders in their future? 537 - >

Speaker 3: So, this is gonna come back to maybe my trademark 538 - > that I think I want to have that that um was uh inspired as I 539 - > went through telling the stories of others and myself is this 540 - > idea of fit and fire. 541 - > So I recommend if I was to give the advice to all of you, 542 - > always have a fire in your belly for whatever you're doing. 543 - > And when the fire dies out, then you need to pause and 544 - > question is it the right place? 545 - > Now, that fire could go almost to nothing and then get some 546 - > gas. 547 - > Like it's not the second that the fire starts to die, that you 548 - > go running, right? 549 - > There's shit work that can turn into and terrible situations 550 - > that can turn into awesome. 551 - > So that fire does not need to be roaring all the time. 552 - > And in fact, that's a misnomer if you think that's the case. 553 - > But if the light has gone out, you don't see a fuel supply 554 - > coming anytime soon. 555 - > Pause. 556 - > That should be the constant. 557 - > The fit, though, changes over time. 558 - > So there are times that something makes sense based on 559 - > where you are. 560 - > And the fit could be, I need to do this hard work that I don't 561 - > love and I'm not totally interested in, but it is gonna 562 - > help me get where I need to go. 563 - > Or the fit is this is what I need to do because I have a new 564 - > um child, right? 565 - > Or my parent is sick. 566 - > So I think the flexibility around fit and that evolves. 567 - > But you have to also respect and appreciate that you might 568 - > not fit in in that time and place given your life with the 569 - > work that you have. 570 - > And if you don't have, if the fit's not right and you don't 571 - > have fire, then I think I give you carp launch to get the F out 572 - > of there and figure out what is gonna work. 573 - > Rich H.: Yeah, because if you if you stay in a situation like 574 - > that, and and I really respect the fact that you said the fire 575 - > may be close to being extinguished. 576 - > It's not, you don't go in every day and it's not gonna be a 577 - > barrel laughs and it's gonna be no, it's gonna be challenging 578 - > days. 579 - > But you get to that point. 580 - > I I compare it to I get up in the morning, I look in the 581 - > mirror, and if today's the day that my values and goals don't 582 - > align with where I am, that's a day that I have to decide that 583 - > it's time to move on, not to walk in and disparage the 584 - > organization or try to move it where it's immovable, but that's 585 - > the moment where I have to say, and it and it may be a job I 586 - > love, or it may be working for someone I love, or but it 587 - > doesn't align anymore. 588 - > That's the day you have to say, it's time to be uncomfortable. 589 - >

Speaker 3: Well, and I think, Rich, for me, you know, I get 590 - > that we're older, right? 591 - > So we have learned these lessons. 592 - > And but what my hope is, is that we can accelerate that for 593 - > the younger generation. 594 - > Be purpose-driven in what you're doing and really question 595 - > the idea of the value of money and title and status in terms of 596 - > fulfillment, taking care of yourself and what drives you and 597 - > the values that you have in exchange for maybe some of the 598 - > things that we've traditionally thought were important, like 599 - > lots of money. 600 - > That money can disappear in a heartbeat, right? 601 - > Now, you have to balance it. 602 - > Money did give me the opportunity to do this, but I've 603 - > never struck it rich at all. 604 - > This is a big gamble on myself. 605 - > But I think those gambles, if we can encourage rich, these 606 - > younger generations, to stay true to the feelings they have 607 - > in their heart, I would have done what I'm doing now a lot 608 - > earlier. 609 - > Judy S.: That's definitely great advice. 610 - > Um, but I feel like once once you're starting your career, 611 - > it's kind of hard to choose something that you feel like 612 - > would feel a lot of fulfillment from, especially knowing that 613 - > you have a lot of expenses you need to cover. 614 - > So I feel like it's kind of like a two-way in a way. 615 - >

Speaker 3: So I was gonna say though, I think as somebody 616 - > who's, you know, dipping into retirement and having to get 617 - > really smart about what you realize is how little you need. 618 - > And what's the payoff? 619 - > That comes down to the question of fit. 620 - > There might be a time that the right fit is when you want to 621 - > focus in on the making the money and the titles, et cetera, and 622 - > you're willing to give up values and peace and fulfillment. 623 - > And that's up to everybody to decide. 624 - > But Rich, to your point earlier, in a consumerism-based 625 - > environment, like how many pairs of shoes do we actually need? 626 - > How big does the house need to be? 627 - > Yes, we have bills, but the facts of the matter out there 628 - > are, and I don't know who I'd quote, that as long as your 629 - > everyday expenses are covered, there is not a huge increase in 630 - > happiness beyond that. 631 - > And I think that's part of the opportunities to break down that 632 - > success. 633 - > Rich H.: And I think it's a great conversation, but you're 634 - > you're almost redefining the difference between a career and 635 - > a job. 636 - > And it's okay to have a job that pays the bills that allows 637 - > you to do things that fuel you, like go to Honduras to work with 638 - > Daisy and do something really meaningful. 639 - > And we will get to that a little bit later. 640 - > But you kind of alluded to the fact that your first semester in 641 - > college may not have been the best. 642 - > And I was gonna say, hey, want to compare GPAs because Judy 643 - > would probably laugh at who wins the lowest GPA. 644 - > Shannon F.: Oh, oh, oh, let's do it. 645 - > Let's do it. 646 - > What do you think, Judy? 647 - > Rich H.: Who goes first? 648 - > Shannon F.: So no, Judy, I want to I'm because I want to know 649 - > what that she thinks is a bad GPA. 650 - > Judy S.: Mine was mine was pretty low. 651 - > I was at 3.1. 652 - > My false amount. 653 - >

Speaker 2: Oh so the point. 654 - > Rich H.: So I was going to do that. 655 - > Shannon F.: But we could have not scripted that better. 656 - > All right. 657 - > So what do you think Rich and I have? 658 - > I mean, because I'm talking way lower than that. 659 - > 2.5? 660 - > Judy S.: Pardon me? 661 - > Like a 2.6, 2.0? 662 - > Rich H.: My first semester, 1.33. 663 - > Shannon F.: Oh, he beat me. 664 - > Of course he did. 665 - > I had a 1.9. 666 - > Rich H.: Yeah. 667 - > My first semester, 133. 668 - > And but the point I was gonna make is, and there was a point 669 - > in time where I would have never admitted that, but nobody's 670 - > asking what your GPA is back in. 671 - > Yeah. 672 - > Flip side, nobody cares that I got a 3.9 when I went to William 673 - > Mary and got my MBA. 674 - >

Speaker 3: Yeah. 675 - > Rich H.: Exactly. 676 - > Yeah, well, I graduated as a, you know, 3.9. 677 - > What you do with your time and how you impact or what leads to 678 - > it. 679 - > And I think I didn't have that realization until I was well 680 - > into my 40s that the things that I thought were of value really 681 - > meant nothing, and they mean nothing to me now. 682 - >

Speaker 3: And that's to the point, Rich, and what I was 683 - > saying to you, Judy, is like, I and I appreciate that, you know, 684 - > Rich and I are now in our 50s. 685 - > And the best thing about getting older is wisdom. 686 - > Right. 687 - > There's a lot of things I don't love, but you do get wisdom. 688 - > And I know that wisdom can't be forced upon people who have not 689 - > had the experience. 690 - > But the wisdom that I hope that your generation can start to 691 - > internalize is don't let work destroy your life. 692 - > And Rich and I have seen, and we've also experienced the 693 - > impact that a crappy job has. 694 - > And again, you have to do crappy work sometimes. 695 - > I mean, with the interns, um, it's actually happened for 696 - > somebody who is outside of this, who was at ETL last year, that 697 - > had this misconception that being a CMO was going to be like 698 - > walking apart. 699 - > And I was like, no, like in our organization as a startup, 700 - > we're still rolling up our sleeves and build, you know, 701 - > doing data dumps into Google Sheets and sorting and sifting. 702 - > Is that what you're working so hard for? 703 - > Is to not have a life when you're an EVP? 704 - > Because you're supposed to be always on and you're traveling 705 - > everywhere. 706 - > And I think that there's this romantization around like these 707 - > titles and the access you get, et cetera. 708 - > But all of it comes at a cost. 709 - > And I I say to my kids, I have three teenagers, life is a 710 - > series of trade-offs. 711 - > And you can, and those trade-offs shift over time. 712 - > And they're okay to maybe sometimes be incongruent. 713 - > But I do think for your generation, it's like, why learn 714 - > from us? 715 - > Judy S.: Well, going back to how you guys shared your GPAs, I 716 - > think that's amazing. 717 - > And I really hope you guys keep that part in the podcast 718 - > because speaking of comparison and how you were mentioning it 719 - > earlier, just today I was looking through LinkedIn and I 720 - > saw somebody graduated with being on these lists every 721 - > semester and found myself comparing to that. 722 - > And being like, I was never able to do that. 723 - > And I feel like um studying was never mm my strength, I think. 724 - > Like I always I feel like I always put in more effort than 725 - > other people, and then they'd end up getting a better grade 726 - > than I would, even though I'd be stuck in the library for hours. 727 - > So it's really great hearing that. 728 - > And I feel like so many other students would appreciate 729 - > hearing that perspective. 730 - > I just thought I had to say that. 731 - >

Speaker 3: So Judy, and I think Rich is gonna echo me. 732 - > I don't think I'm gonna go far off on this one. 733 - > Or in our third cohort of interns. 734 - > I know within five minutes if I'm gonna bring them on or not. 735 - > And I don't look at, you know, yes, do I see their GPA on a 736 - > resume? 737 - > What I look for energy, commitment, drive, curiosity, 738 - > want to learn something new. 739 - > And those are qualities that do not show up on a resume. 740 - > And even when I would do hiring before the interns, I would 741 - > tell people, I want to know who you are. 742 - > And there's a lot of talk about this idea of a career 743 - > narrative. 744 - > And again, these like these words that we get stuck in. 745 - > But it the jeunesse qua is what's going to connect you and 746 - > make you special. 747 - > But at the end of the day, I'm hiring based on drive and 748 - > passion and commitment and the belief that anybody can learn 749 - > something if they care enough. 750 - > So, Rich, I'm curious in what you feel about that topic. 751 - > Rich H.: So I agree with you. 752 - > And I I think that what I would say is does a GPA matter? 753 - > It may or may not. 754 - > Does a title matter? 755 - > It may or may not. 756 - > But it's what drove you to it. 757 - > Like I can interview somebody who had a 3.8 GPA. 758 - > I think I saw the same LinkedIn post. 759 - > And if I gain an understanding as to what drove them and what 760 - > they were doing with it, and it's part of their brand, and I 761 - > hate to default to that, but I'm going to, then okay, I get it. 762 - > Conversely, I might interview somebody who has a 2.5 GPA and 763 - > they struggle to get that, but the struggle made them hungry 764 - > and it made them passionate, and they have other interests, and 765 - > they're just a more well-rounded person. 766 - > And I know that that person is someone, if they hit a brick 767 - > wall, they're going to keep going. 768 - > And one of the things that I tell my daughter all the time is 769 - > learning isn't measured by a grade. 770 - > And success isn't measured by a salary. 771 - > Now, money's important, grades are important, and you've got 772 - > to, but it's it's much more than that. 773 - > And I think that's one of the things that I don't think, 774 - > Shannon, we teach enough is, and I don't like to, I don't want 775 - > to necessarily default to how do you brand yourself? 776 - > It's who are you? 777 - >

Speaker 3: And it's going to say in your why, right? 778 - > And what gets you out of bed every day? 779 - > That's what we want to hear. 780 - > That's what we're hiring for. 781 - > And it's what you deserve. 782 - > Rich H.: But I'm going to pivot a little bit. 783 - > What is your greatest satisfaction in being a leader? 784 - >

Speaker 3: Oh, seeing people thrive. 785 - > It's those moments, and again, it's the creating the conditions 786 - > for people to love what they do every day. 787 - > But when they I don't know, when they feel good about where 788 - > they are. 789 - > Rich H.: And I knew that was going to be your answer. 790 - > Not because you said it before, but instinctively I knew. 791 - > And because of that, and it's why relationships and networking 792 - > are so important, is that I'm going to compare it to the New 793 - > York Yankees. 794 - > You can go out and buy all the expensive players you want. 795 - > You can pay top contracts. 796 - > It doesn't guarantee you a championship. 797 - > Not at all. 798 - > And as a coach, as a manager, as a leader, if you really love 799 - > what you do, you take great pride in finding the 800 - > undiscovered, finding the underdog, finding that team 801 - > player who's going to gut it out day in and day out, who wasn't 802 - > given a chance by other clubs, and they end up becoming your 803 - > 12th person or your leader or your MVP. 804 - > And so that's why degrees matter and grades matter, and 805 - > but it's the total package. 806 - >

Speaker 3: Well, it's the five-tool player, right? 807 - > Of course, you need the person who's going to be your power 808 - > hitter. 809 - > But I'm going to answer it differently than I thought I 810 - > would. 811 - > So what I would say is that in we, we, you know, at Retail 812 - > Onatech, we're so thrilled with our mentorship program. 813 - > We're blowing it up this year. 814 - > But this idea of sponsorship, right? 815 - > And so as you're going through and you're cultivating these 816 - > relationships, but for those speaking to the audience who are 817 - > hearing this that are not 19, 20, 21, 22, whatever it is, how 818 - > are you sponsoring someone? 819 - > Because I think that's where Rich, the role of a sponsor, is 820 - > cultivating the pieces of somebody that they don't maybe 821 - > know that's there, but we can see. 822 - > So we're not just telling them and mentoring them. 823 - > We're actually sitting in the rooms on behalf of them. 824 - > And we're driving and encouraging them to follow those 825 - > pieces of them. 826 - > And it's not easy, you guys. 827 - > It's not easy to follow that. 828 - > And when I decided to step outside of the box, and I hate 829 - > to use that was a really overused phrase for a long time, 830 - > not in my thinking, but in my actions, is when I finally found 831 - > the way that I can have the greatest impact in the world. 832 - > Rich H.: The challenge today within careers, and I've I've 833 - > made this joke before, that it's almost like I'll have my AI 834 - > contact your AI because HR departments are using AI to 835 - > filter resumes, and professionals or students are 836 - > taking AI to take their resume and search for all the keywords. 837 - > And you get the social media reels that are basically saying, 838 - > here's how you take your resume, look at the 120 keywords 839 - > and optimize it. 840 - > And it's like a gentic hiring as opposed to what you're doing. 841 - > Yes, it's women in retail tech, but it's about a connection and 842 - > it's about meeting people and learning about people and 843 - > empowering people and driving people forward and the industry 844 - > forward. 845 - >

Speaker 3: Well, and that inspires several points, but uh 846 - > we'll see how many I get to. 847 - > So, right, we believe one-to-one connections are a 848 - > superpower. 849 - > When you create a connection with somebody, you're not just 850 - > doing it for yourself, right? 851 - > It's a reciprocal, I care about you, I hear you, I want to get 852 - > to know you. 853 - > And so that's part of what we tried to foster. 854 - > We also are fostering the skills, the upskill skilling, 855 - > the transferable skills. 856 - > So I talked about a perfect storm grooming. 857 - > One of them is the AI recruiting models because it's 858 - > going to model the cultures and the population that already 859 - > exist. 860 - > We've also gone, and you guys, the amount of stories I hear 861 - > now, people going through, and Rich, have you been hearing this 862 - > six, seven, eight interviews? 863 - > I don't know how these companies have the time for it, 864 - > to be quite frank. 865 - > No, and we've said, Judy, to our college student interns, 866 - > like, they're like, nobody's getting back to me. 867 - > I always like, well, welcome to the party, because you could be 868 - > as SVP and nobody's getting back to you. 869 - > What's going on with that being the case? 870 - > I can we can only speak for retail, or at least I can. 871 - > We are hiring for unicorns and we're hiring for deep functional 872 - > expertise. 873 - > But our Power of We Wednesday interview series that we have 874 - > done with over 60 women and a handful of allies, none of them 875 - > had a linear career path. 876 - > They all had spider webs. 877 - > And so one of the things that we are really focused in on is 878 - > how do we change the conversation and open the 879 - > aperture for tech companies, retailers, media to value the 880 - > diversity of life experiences and career experiences that make 881 - > us the best of who we are. 882 - > So we're trying to create one-to-one connections, but also 883 - > the skills, the transferable skills, the upskills, the 884 - > ability to tell that story to somebody, because you can't get 885 - > a job without a connection and you can't get a job without the 886 - > skills. 887 - > You need the magic of those things coming together. 888 - > Rich H.: It's a wonderful place to be able to come into and to 889 - > be able to forge those connections, whether it's the 890 - > skills or whether it's the people, and be able to create 891 - > opportunities that way. 892 - >

Speaker 3: And that I mean, that's at the core of what we 893 - > want to do, right? 894 - > Is to build this workforce engine of that's driving to 895 - > mobility. 896 - > Yes, parity, right? 897 - > That's the ambitious goal. 898 - > But mobility, because we also know, Rich, within a retailer, 899 - > if you want to go from merchandising into planning or 900 - > planning into merchandising, that's almost impossible. 901 - > Let alone I'm in merchandising and I have a passion for 902 - > technology. 903 - > Where do I go? 904 - > I'm in technology. 905 - > I have a passion for retail. 906 - > I can't get in there. 907 - > And we're gonna grow as an industry if you just put your 908 - > business net on. 909 - > It makes sense to do that. 910 - > Rich H.: It's the reason I don't like rom coms because if the 911 - > two just had a communication in the first five minutes, I could 912 - > have skipped the rest of the movie and gone to dinner. 913 - > And you have an industry that's saying we can't find talent. 914 - > You have talented people saying we can't find jobs. 915 - > And it's like, okay, let's skip the popcorn and introduce you. 916 - >

Speaker 2: I'm gonna borrow that. 917 - > That is exactly, and that's ridiculous. 918 - >

Speaker 3: In our industry right now, Judy, I don't want to 919 - > scare you guys all from coming to retail. 920 - > And Rich, these are the numbers I read last week in Retail 921 - > Dive. 922 - > Nothing to do with what happened this week. 923 - > We have layoffs at 125% year over year from last year. 924 - > We're the highest, I think, impacted industry with layoffs. 925 - > Rich H.: And that'll be a whole other conversation because it's 926 - > one of the areas where I am maybe encouraged isn't the right 927 - > word, but optimistic that with tech, with agentic AI, when used 928 - > properly, that it'll open up opportunities for a wider range 929 - > of talent. 930 - > But we have to get through that right now. 931 - >

Speaker 3: Well, and Rich, that is what we that's so a part of 932 - > who we are and committed to is that we need to foster the 933 - > spaces for women to fill those roles. 934 - > Because I absolutely agree. 935 - > AI is not necessarily going to take your job, but somebody who 936 - > knows it is. 937 - > And we need to redefine in our industry. 938 - > So we're planning to hopefully put together a think tank that 939 - > define what's the AI operating model of the future. 940 - > AI is not just a technology, it's a way of life. 941 - > And we need to completely rethink the way things are 942 - > happening and who are at the table and where to make those 943 - > things happening. 944 - > So, Rich, yeah, let's pick up on another conversation. 945 - > I could go another four hours on that topic. 946 - > Rich H.: We will put together a round table. 947 - > So I do have to ask one question before we go to the 948 - > rapid fire. 949 - > Because we did have the opportunity to experience retail 950 - > ROI together and to go to Honduras to the Kapan region and 951 - > the importance exactly and the importance of giving back. 952 - > And I think I still have a hard time expressing what that trip 953 - > did. 954 - > I I know you've done a better job putting it into words. 955 - > What Did it mean to you and why is that important from a life 956 - > learning perspective? 957 - >

Speaker 3: I mean, this really came down to being a mother of 958 - > three. 959 - > I come back to something that's been said way before I ever 960 - > existed. 961 - > Children are not born with hate. 962 - > Hate is learned. 963 - > Trauma changes people. 964 - > So I have a philosophy that I think is shared by many parents 965 - > because there's the whole conversation around nature 966 - > versus nurture. 967 - > We come out who we are. 968 - > We're like stone, we're statues, we're stone. 969 - > Our genetics, our nature is really damn strong. 970 - > But what nurture does is it could it could chisel out of 971 - > bouquet or cut your leg off. 972 - > And so when I think about what we were doing, Rich, is it's 973 - > starting at the youngest levels, right? 974 - > And how do we build a world and build the flywheel and the 975 - > momentum that there's less hate, there's less violence, there's 976 - > less trauma. 977 - > Because to me, the one the most heartbreaking thing is a child 978 - > in trauma. 979 - > And so that's what really moved me around what we were doing. 980 - > And then to see, and this comes back to what we were saying 981 - > earlier about what do we really need. 982 - > And I think you see the humanity and the value of 983 - > somebody being thoughtful and just touching and connecting. 984 - > They don't need a McMijan, they just want a meal. 985 - > And so I think it comes back and it connects you to the fact 986 - > that what world are we living in in America in our definition of 987 - > success when we have these people that are lining up for a 988 - > plate of rice. 989 - > And we have these in these college kids so concerned about 990 - > their 4.2. 991 - > So it brings back to me the gratitude that we we have to 992 - > live with. 993 - > It doesn't take away from our own personal pain. 994 - > But Rich, I don't know if that answered the question or not, or 995 - > how you felt. 996 - > Rich H.: There's no right answer to that, but I think you you 997 - > framed it very well. 998 - > I and and you and I were both were there for that moment. 999 - > The the moment when we were with the families that basically 1000 - > live next, they they live in well, I'm not saying next to it, 1001 - > they live in the landfill. 1002 - > And so basically you take a poor community and the trash the 1003 - > poor community gets rid of is up in this landfill, and they're 1004 - > living off of that. 1005 - > And and this tells you a lot about your your perceptions and 1006 - > how they can be wrong. 1007 - > Your daughter and Nikki's daughter had cameras and 1008 - > bubbles, and I'm thinking, why? 1009 - > This is ridiculous. 1010 - > And yet, when they were taking pictures of the kids and they 1011 - > were blowing bubbles, and the smiles and the laughs and the 1012 - > grins and and the father who held the his daughter and was 1013 - > fixing his hair for the for the picture, I'm sitting there 1014 - > saying, How simple is it to make somebody smile and laugh? 1015 - > And if I were in charge, I would have said, Don't bring 1016 - > that, bring more rice. 1017 - > And yet that probably meant more in the stickers and things 1018 - > like that. 1019 - > The stickers that's gonna come back to the stickers. 1020 - > Yeah, it it does put it in perspective. 1021 - > And I bring that back and I say, you know, within working 1022 - > with our associates and working with our families and working 1023 - > with our customers or our patrons is how do you bring 1024 - > those moments of joy, realizing that you know, there are tough 1025 - > lives out there, and it's it's our job to try and make it a 1026 - > little bit better. 1027 - > unknown: Yeah. 1028 - > Rich H.: All right, we're gonna have to lift this up, Judy. 1029 - > Now, you know that she's anticipating one of the 1030 - > questions, and let's see if you or I can hit it to start. 1031 - >

Speaker 3: Oh, let's see. 1032 - > The hardest one. 1033 - > Judy S.: Let's see if you get it. 1034 - > I want to say it's the dinner with three people. 1035 - >

Speaker 3: I had to think hard about that one, and I'm not 1036 - > saying I've got the right answer, but I tried not to 1037 - > overthink it, and I didn't really think about them all 1038 - > together. 1039 - > Judy S.: Is it the city? 1040 - > Go to city for a day. 1041 - >

Speaker 3: That's the one I struggled with. 1042 - > Judy S.: I was gonna say that one, but then I was like, okay, 1043 - > maybe it's the dinner one. 1044 - > Okay, then I would love for you to answer that question. 1045 - >

Speaker 3: Well, I'll answer both, but that one was really 1046 - > hard. 1047 - > All right. 1048 - > Really hard. 1049 - > Because there's so many places I want to go, but if I only get 1050 - > to be there for 24 hours, that was the hardest part. 1051 - > So my initial like part was Mount Everest. 1052 - > And I was like, I don't know. 1053 - > I mean, you arrive, like, that's not a 24-hour day. 1054 - > I'd love to see Tibet. 1055 - > I mean, I've been in the mountains of Thailand, like how 1056 - > different would it be? 1057 - > So then I decided a place that, no offense, that I would love 1058 - > to go for 24 hours and only 24 hours is the pyramids. 1059 - > Because I don't think I would ever take the trip out there 1060 - > otherwise. 1061 - > And I want to see, I mean, I'm just absolutely in awe. 1062 - > And you made me come back to a place. 1063 - > Now, when I was at NRF, Rich, I don't know if you were up on 1064 - > the fourth or fifth floor where there was the Amex booth and you 1065 - > could get this cool to me luggage pad tag if you stood in 1066 - > line and they had a big board of all the places you were gonna 1067 - > go. 1068 - > And the one place I wanted to go was the Mel D, but I'm not 1069 - > going there just for 24 hours. 1070 - > That needs to be two weeks of decompressing. 1071 - > Rich H.: All right. 1072 - > So I'll ask the question that uh that I know Ghee would have 1073 - > asked, and it isn't on the list because I haven't added it yet. 1074 - > But if you had the choice of traveling into the future or 1075 - > traveling into the past, you can't impact anything, but you 1076 - > can choose how far in the future, how far in the past. 1077 - > Where would you go? 1078 - >

Speaker 3: It would not be past. 1079 - > I mean, and maybe that's partly not to toot my own horn as a 1080 - > historian that I uh internalize and listen and read and feel all 1081 - > the things that have already happened. 1082 - > And things are better today than they've ever were. 1083 - > As much as we like to think that we're retracting, we do in 1084 - > some ways. 1085 - > I'd like to believe that life is like the cha-cha, right? 1086 - > Two steps, you know, all over the place. 1087 - > I wouldn't go too far in the future, though. 1088 - > Uh I think I would maybe go 50 years. 1089 - > I'd want to see what my grandchildren's life was going 1090 - > to be like. 1091 - > And I would hope that I would feel so your children's, Judy, 1092 - > that I would hope that I don't have to fear for them. 1093 - > But that's a deep question, Rich. 1094 - > Rich H.: He's made that his signature. 1095 - > I I don't know whether I should have asked it if it's his 1096 - > signature, but it's okay. 1097 - > He's not on. 1098 - > It's okay. 1099 - > All right, Judy, you asked the final question. 1100 - > Judy S.: So, what is something you've purchased on a trip that 1101 - > you regret buying? 1102 - > Oh, so I'm sorry. 1103 - >

Speaker 3: This was the question I had no answer for. 1104 - > Rich H.: All right, so go in the opposite direction. 1105 - > What's something you bought on a trip that was on a whim that 1106 - > you just absolutely love? 1107 - >

Speaker 3: I'm very frugal. 1108 - > So I don't spend on things. 1109 - > I spend on the experiences. 1110 - > So I'm gonna answer it differently. 1111 - > It's not a thing, it was an experience. 1112 - > So I was in New York with my daughter this last September, 1113 - > and we bonded and spent countless hours of my life 1114 - > watching Gossip Girl together. 1115 - > We'd shopped all day on Friday and Saturday morning. 1116 - > We were gonna go hit all the Gossip Girl stuffs, and I 1117 - > splurged. 1118 - > Again, I'm living off retirement right now and I'm 1119 - > frugal, but I spent to have one of the bicyclist guys, Chuck Tux 1120 - > or whatever, take us on a Gossip Girl tour. 1121 - > And that was worth everything. 1122 - > So it wasn't a thing and it was an experience. 1123 - > But I'm at the Emperor's State Hotel. 1124 - > I look at the drinks and I was like, oh, I really want that 1125 - > drink. 1126 - > And it comes in and it's got Gossip Girl like stamped on it. 1127 - > Rich H.: I really respect that answer because it's one of those 1128 - > a material possession. 1129 - > Oftentimes you're not going to remember it, and you can lose 1130 - > it. 1131 - > I mean, hey, you know, you never know what life's gonna 1132 - > what life's gonna happen, but nobody can take away the 1133 - > experience of being in New York with your daughter going through 1134 - > Gossip Girl and doing the the Central Park and he plays the 1135 - > music. 1136 - >

Speaker 3: And I was like, Pi, we're not like the cheesy other 1137 - > people. 1138 - > Like, we're doing Gossip Girl and getting the thumbs up 1139 - > everywhere. 1140 - > So yes. 1141 - > Did Judy did I answer your question? 1142 - > Do I get a pass fail on that one? 1143 - > Judy S.: Yeah, I love that. 1144 - > I love gossip girls, so you definitely get the pass. 1145 - > Rich H.: All right. 1146 - > Well, Judy, do you want to close the show? 1147 - > I mean, I will say thank you to Shannon. 1148 - > This is this has been a long time coming. 1149 - > We've talked about it for quite a bit. 1150 - > We will definitely have to do a round table and and delve into 1151 - > a couple of topics, but this was well worth the wait. 1152 - > I greatly appreciate you investing the time today. 1153 - >

Speaker 3: What a great way to end my friday, while my Friday 1154 - > is not totally over like yours. 1155 - > But uh at the core of what we do and what I do every day is 1156 - > again uh creating the conditions for people to love. 1157 - > And that doesn't matter. 1158 - > You know, we honor every season. 1159 - > So, Judy, it's you and your peers, it's high schoolers, it's 1160 - > those who are just starting out, it's those who are in the 1161 - > messy middle, no matter what age, it's those at later stages. 1162 - > We have to learn on our own. 1163 - > But if we can close the gap a little bit of the pain that 1164 - > we've gone through to do the work that we're supposed to do, 1165 - > um, I hope we inspire you guys to have at least a voice in your 1166 - > head that's saying, Is this really what I want? 1167 - > Those are choices you have to make. 1168 - > Judy S.: That is definitely a question that I think about as 1169 - > well. 1170 - > Um, but it's great to hear your advice on that. 1171 - > And thank you so much for joining us today, Shannon. 1172 - > It was great speaking with you and learning from your 1173 - > experience. 1174 - >

Speaker 3: My pleasure.

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