Retail Refined · 2026-02-19 · 36 min
For many retail brands, growth today isn’t just about innovation - it’s about keeping pace with customers whose expectations are evolving in real time, led by younger generations who expect brands to reflect their values and show up with cultural relevance. In fact, r ecent research from MG2 found that the overwhelming majority of Gen Z shoppers say they shop with their values in mind. For founder-led brands entering new phases of growth, the challenge isn’t just expansion - it’s scaling without losing the soul that made customers care in the first place. So how does a founder-led, design-driven home brand expand its reach, embrace new channels and technologies, and engage younger consumers - while staying unmistakably true to its creative DNA? Welcome to Retail Refined . In the latest episode, host Melissa Gonzalez sits down with Mary Beth Sheridan , recently named President of Jonathan Adler , to explore what leading brand evolution looks like at a pivotal moment for the company.
From Power Shopping to Place-Making: Tanger’s Stephen Yalof on the New Outlet Experience68 / 100Physical Retail’s Next Infrastructure Layer: Item-Level Intelligence with RadarFrom Monitoring to Knowing: How Owlet Is Redefining Infant Health at RetailA Gen Alpha Take on Experiential Retail: What Works, What Doesn’t, and What’s MissingBuilding Beauty for Real Women: Why Brands Must Focus on Longevity, Not Hype