Retail Refined · 2026-05-14 · 33 min
Baby monitors have long promised parents the ability to see and hear their child from another room. But as connected health devices become more normalized in everyday life, from smartwatches to sleep trackers, parents are beginning to expect more than visibility. They want insight. For Owlet, that shift matters because its wearable monitors track critical infant health metrics like pulse rate and oxygen level, bringing hospital-grade technology into the home and turning baby monitoring into a more data-informed experience. As infant monitoring moves beyond seeing and hearing, how can technology help parents truly understand their baby’s well-being, and how should that reassurance show up across the retail journey? In this episode of Retail Refined, host Melissa Gonzalez welcomes Elizabeth Teran and Jennifer Billington from Owlet Baby Care for a discussion on how infant health technology is reshaping the way parents discover, evaluate, and shop for baby care products.
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