
Hosted by Motion - A video podcasting agency for B2B marketers
The Recorded Content podcast is for small, scrappy marketing teams who are looking to launch & grow a successful B2B podcast. In each episode, we provide stories on how to overcome the challenges of launching, running, and growing a show. We tackle issues with technology, content marketing, distribution, and more.
128 episodes · publishes weekly · latest 2023-10-31 · ~28 min/episode
Rank
#5745
Substance
38.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#5745 of 6183
Substance
Top 93%
outscores 7% of the index
Recorded Content ranks #5745 on The B2B Podcast Index with a substance score of 38.0 out of 100, scored across 1 recent episode. It scores highest on specificity & evidence and insight density. There are a handful of concrete specifics - the 7-business-day turnaround, 3-day client feedback window, named tools like Descript and Frame.io, and specific features within Descript - but there are no client names, outcome metrics, growth data, or dollar figures to support any claims.
Averaged across 1 recently scored episode, with cited evidence.
The episode is almost entirely throat-clearing, personal backstory, and surface-level tool tutorials. The only operationally specific claims are a 7-business-day turnaround and a feedback window, but these are narrow and obvious; there are no non-obvious frameworks or density of novel ideas.
“podcasting is not easy. I've loved my job, and I get a great deal of satisfaction from, you know, what I do. But it has been a ton of work.”
“if you create a clearly defined process with deadlines that you or your team are held accountable for, you know, spend some time learning how to use tools like descript to edit”
Every point made - 'have a process,' 'learn your tools,' 'collect feedback efficiently' - is entirely recycled conventional wisdom. There are no contrarian, counterintuitive, or first-principles arguments anywhere in the episode.
“setting hard deadlines for each step really helps keep us organized and on track”
“I really can't stress process enough Here it really is lifeload of producing a podcast at a consistent clip”
This is a solo monologue by the host, who has six months of experience in his current role after a career in tech sales. There is no guest, and the host's demonstrated expertise is thin and very recently acquired.
“It's been about six months since I've been here at Motion as the managing director of podcasting”
“after working in tech sales for, you know, eight plus years and working my tail off to hit quotas each quarter before starting all over”
There are a handful of concrete specifics - the 7-business-day turnaround, 3-day client feedback window, named tools like Descript and Frame.io, and specific features within Descript - but there are no client names, outcome metrics, growth data, or dollar figures to support any claims.
“our standard turnaround time for an episode is seven business days”
“we actually ask our clients for, you know, feedback to be submitted within three business days, and we deliver any revisions, if necessary, within two to three business days”
This is a solo monologue with no guest, no questions, no follow-ups, and no opportunity for pushback or productive tension. The format precludes any conversational craft entirely.
“Hey, this is Ben. I'm the managing director of Podcasting at Motion and your host for this episode of Recorded Content.”
“So there's obviously, you know, a ton that I could expand upon here and you could talk for days, but I think that this is a good place to stop before I get too far into the weeds.”
2023-10-31
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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