REAL MARKETERS · 2021-09-06 · 32 min
Should the title of a CMO be Chief Marketing Officer or Chief Market Officer? In this episode, we chat with Kimberly Storin, Chief Marketing Officer at Zayo Group. Kimberly has more than 15 years working in enterprise technology. Prior to her current role, Kimberly held marketing leadership roles at RapidDeploy, IBM, and AMD. We're talking about how CMOs can become more strategic, who should own digital transformation, advice for future CMOs, and so much more.
Becoming an Advocate for Your Audience
Finding a Work-life Balance as a Founder, CEO, and Mom
Defining the Modern Day Marketer
Rebranding Isn't a Silver Bullet
Practicing Ruthless Prioritization