REAL MARKETERS · 2021-10-04 · 36 min
There's a time and a place for a rebrand. But changing the organization's logo isn't the silver bullet we think it is. In this episode, we're welcoming back Connie Glover, Senior Marketing Manager at Trava, and Principal Owner of CMarie Marketing Studio. Connie is an accomplished marketing communications, PR, and sales leader who has an impressive career bringing visibility to companies and brands to life. We're talking about why logos aren't exactly a rebrand, examples of good rebrands (and ones that missed the mark), how to determine when you should rebrand, and so much more. Resource mentioned: Trava:
Becoming an Advocate for Your Audience
Finding a Work-life Balance as a Founder, CEO, and Mom
Defining the Modern Day Marketer
Practicing Ruthless Prioritization
Pulling Back the Curtain on a Rebrand