REAL MARKETERS · 2021-10-11 · 29 min
If you're focused on creating thoughtful experiences, not concerned about volume gain, and are results-driven, then you may just be the embodiment of the modern day marketer. In this episode, we're chatting with Brett McGrath, Vice President of Marketing at The Juice. Brett has spent the past 12 years in the B2B SaaS industry in various marketing functions and leadership roles. Brett believes the content marketing function is the catalyst for change in B2B marketing and spends his days learning from other marketers on the 3C (Curating Content Creators) Podcast. In addition to his current role, Brett's evenings consist of creating content in the sports cards industry with his show Stacking Slabs. We're talking about what defines a modern day marketer, why marketers should be invested in the long game, why marketers don't need to track every dollar, and so much more. Resource mentioned: The Juice:
Becoming an Advocate for Your Audience
Finding a Work-life Balance as a Founder, CEO, and Mom
Rebranding Isn't a Silver Bullet
Practicing Ruthless Prioritization
Pulling Back the Curtain on a Rebrand