The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/Leadership/Real Business Owners
Real Business Owners artwork

Rearranging Your Life to Match Your Ambitions | Episode 370

Real Business Owners · 2026-06-30 · 35 min

0:00--:--

Key moments - from our scoring

Substance score

19 / 100

Five dimensions, 20 points each

Insight Density3 / 20
Originality3 / 20
Guest Caliber5 / 20
Specificity & Evidence4 / 20
Conversational Craft4 / 20

This episode centers on the non-negotiable relationship between goal-setting and life restructuring. Cowley argues that true stretch goals force you to become a different person; mediocre goals that you can accomplish without meaningful change aren't actually goals worth pursuing. He illustrates this through personal examples: breaking world records, building an eight-figure business, earning $1M in a year, and running 1,000+ miles annually - each required sacrificing luxuries, waking earlier, delegating responsibilities, and rebuilding daily routines. The episode tackles the gap between what people say they want and what their actions reveal they're willing to sacrifice. Cowley covers financial discipline (paying cash for a home, selling luxury vehicles when building), delegating control (bringing Rick into Real Business Owners to free up his time), and the false trade-off between business success and physical health. He criticizes one-dimensional success (the Murdoch example) and emphasizes becoming a better product - the person generating results - rather than expecting the same version of yourself to produce different outcomes. The conversation addresses why people avoid discomfort (early mornings, discipline) despite seeing the payoff, and challenges the listener on whether their daily decisions actually align with stated goals.

Key takeaways

  • →If a goal doesn't force you to dramatically rearrange your life - your time, finances, habits, and routines - it's not a stretch goal and won't force growth.
  • →Your actions reveal what you actually prioritize; claiming to want something while maintaining your current lifestyle and spending patterns proves the goal isn't truly important to you.
  • →Success requires you to evolve into a new version of yourself; the same person who failed to achieve a goal last year won't achieve it this year without fundamental change.
  • →Stretch goals need daily reinforcement to prevent slipping back to zero; missing one day on a big goal creates momentum loss that makes catching up significantly harder.
  • →Balance across multiple life domains (health, finances, business, relationships) compounds success more effectively than single-minded pursuit of one metric like revenue.

Topics in this episode

Business systems and processesStretch goalsLife rearrangement and habit restructuringGoal-setting and accountabilityDelegation and time managementFinancial discipline and cash-based purchasingPhysical training and recovery optimizationClient acquisition and lead generation strategyReal Business Owners (RBO) podcastWorld record pursuit

Questions this episode answers

How do you know if you've set a real stretch goal versus just a modest improvement goal?

A real stretch goal forces you to rearrange your entire life - changing when you wake up, what you spend money on, how you spend your time, and your daily routines. If you can accomplish the goal without these dramatic changes, you're not truly stretching yourself.

What should you do if you're successful in business but neglecting health and relationships?

You're pursuing one-dimensional success that leaves you unfulfilled; you need to align multiple life goals so they serve each other (financial discipline buys time for health, physical confidence enables bolder business bets) rather than choosing one at the expense of others.

Why does Cowley believe most people fail to achieve their stated goals?

Because they won't sacrifice or rearrange their current lifestyle; they want the result without doing the work, the discipline, or the discomfort required - and their daily actions prove the goal isn't truly important enough to them.

How does delegating responsibilities relate to pursuing your own stretch goals?

By handing off obligations like the podcast to Rick, Cowley freed up time to focus on his own 100%, including physical goals and recovery; you can't pursue a true stretch goal if you're scattered across multiple obligations demanding partial effort.

What does Cowley mean by becoming a new product instead of expecting the same product to produce different results?

Your experiences, decisions, and habits shape who you are - the product. If you want different results, you must fundamentally change your habits, skills, and daily practices, not expect the same version of yourself to magically produce new outcomes.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

3 / 20

The episode is a 35-minute motivational monologue built almost entirely on platitudes: set big goals, wake up early, be disciplined, rearrange your life. There are no novel mechanisms, frameworks, or non-obvious claims a B2B operator could act on; the rare flicker of specificity (decision fatigue, recovery as a training variable) is dropped immediately without development.

The majority of the pains that you experience in life is due to lack of discipline.
The whole point of setting a goal is something that's beyond you, that forces you to stretch in order to get it.

Originality

3 / 20

Every idea here - stretch goals, waking at 4am, 'you are the product,' Cinderella resets, financial discipline over luxury - is recycled self-help content indistinguishable from thousands of motivational podcasts. There is no contrarian argument, no first-principles reasoning, and no domain-specific business insight to differentiate the episode.

Being an entrepreneur sounds cool, but the reality of building a business is very, very difficult.
Most people aren't creating a better product. They're trying to create a better result with the exact same product.

Guest Caliber

5 / 20

This is a solo monologue; there is no guest. The host references owning an accounting company and having hit eight-figure revenue, which provides a thin credential, but this episode contains almost none of his operational expertise - it is pure motivational content with no demonstration of practitioner-level knowledge.

I set a goal to break the world record. And I'm 14, 15 months into it, and I'm four or five months away from passing up the, the, the record that stands today.
guys, if you're serious about getting your accounting in order, check us out@easieraccounting.com

Specificity & Evidence

4 / 20

Personal numeric milestones are cited (1,000 two-a-days, 10 miles/day for a year, $1M in a year, eight-figure business) but these are unverified personal claims with no supporting data, no named business examples, no timelines, and no methodology. The Chunner anecdote is the closest thing to a case study but is purely anecdotal with no transferable evidence.

when I set the goal to make a million dollars with inside of one year
Chunner set a goal to run a thousand miles. I see him at the gym now. Now he runs anywhere from three to five miles with Me instead of just a half a mile or a mile.

Conversational Craft

4 / 20

The episode is an uninterrupted solo monologue with no guest, no follow-up questions, no productive disagreement, and no interviewer craft of any kind. Audience engagement is attempted only through rhetorical questions that are never answered or probed, and the host frequently interrupts his own train of thought to circle back to the same points.

What is your goals right now? What are what, what forced you to rearrange your life recently?
So the question that I uh, have for you is what is your goals right now?

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Most-used words

goal58life32goals32trying24order23accomplish21back18better14body14different14rearrange13problem10money10single10didn10product10

Episode notes

If you are ready to level up personally and professionally, go to joinrbo.com Most people don't need a new strategy. They need a new conversation with themselves. In this solo episode, Trevor Cowley explores the power of internal dialogue and how the way you speak to yourself shapes your identity, your decisions, and ultimately your results. Drawing inspiration from the book Best Self, But Better , Trevor explains why lasting change doesn't come from becoming someone else - it comes from becoming a better version of who you already are. From overcoming self-doubt and imposter syndrome to building mental toughness through intentional friction, Trevor challenges entrepreneurs to stop blaming external circumstances and start mastering the one thing they can always control: themselves. If you want bigger results, it starts with changing the voice in your own head. In This Episode You'll Learn: Why your internal dialogue determines your identity and future. How your thoughts create the emotions driving your actions. The difference between having big goals and being unrealistically delusional. Why friction and discomfort are necessary for personal growth.

Full transcript

35 min

Transcribed and scored by The B2B Podcast Index.

Speaker A: Being an entrepreneur sounds cool, but the reality of building a business is very, very difficult. Every level that you hit, there's a lot of things that suck that you just won't want to do. What you're capable of is on the other side. I don't feel like it. And if you're committed to what it is that you're trying to do, nothing is going to stop you from getting there. Welcome back to another episode of Real Business Owners with myself, Trevor Cowley. Hope you guys are doing well. A couple weeks ago, I said I have, uh, my book, the Journey to Becoming Remarkable, available on Audible. It's not necessarily Audible, the app, it's on Spotify, but you can get the Audible version on Spotify. So I just wanted to make that correction. I had a couple people reach out. So, guys, this week's episode is super, super important. Everything that I currently have, every accomplishment, uh, success that I've experienced, whatever you want to call it, and has came off of the back of me setting a goal, a stretch goal, a target so far out ahead of me that it was big and scary. And that goal, if it's not beyond the current version of yourself, it's not going to force you to become better to accomplish it. I can't tell you how many times I've talked to athletes or previous athletes. They were athletic when they were kids or they were in high school or college or whatever it is, and they're just hitting a rut. They still go to the gym, they're still moving their body, they're trying to be active, but they're not really training, training for something. And I'm telling you guys right now, if you don't have a goal that's stretching you to get you out of bed, whether you're talking about in your health and your fitness, whether you're talking about in your finances, whether you're talking about in your business, then you have a problem and you are it. You're not doing anything that is going to force you to rearrange your entire life in order to accomplish it. You're trying to keep everything that you currently have, your current situation, your current habits, your current routines, and you're trying to get better. That's not how it works. If it does not force you to rearrange your entire life, you're not setting goals that are big enough. And I'm going to use RBO or Real Business Owners as an example, and I'll get into that here in a minute. But everything that I've ever done it was just so far beyond me when I set these goals. It just felt impossible. But yet here I am. When I set the goal of doing a thousand days in a row of, of two exercises every day. When I set the goal of doing 10 miles a day as part of one of my workouts on that third year of the 2A days, when I set the goal to break the world record, when I set the goal to become a millionaire, when I set the goal to build a business that was an eight figure business. When I set the goal to make a million dollars with inside of one year, all of these things felt absolutely impossible. Here's the thing is a lot of people are out there setting goals. Yeah, I'd like to this or I'd like to that. Uh, but their actions are showing that that's all it is. They would like to accomplish the goal. The question is, uh, what are you willing to sacrifice? What are you willing to rearrange? What are you willing to give up in order to accomplish that? And that's the question that most people can't answer. I had a goal of, of owning my house and being able to pay for it cash. And that. That was a big, big, massive goal that forced me to stay disciplined for period, hunker down, save every penny, not buy luxury items. No watches, no cars, you know, uh, the, the vacations, uh, disappeared for years. I mean that's just the way that it was because I had a goal and that goal had to rearrange my life in order for it to be realized or I had to rearrange my life if I wanted to realize that goal. Whether you're talking about rearranging your finances because you have a financial goal. I've watched business owners sell their nice big expensive trucks and buy a truck because they have a goal for themselves. And the goal is, I do not want to be spending my money on high end items or material things right now. My business is the priority. And the question is this. With how you spend and the way that you move, the way you act, the goals that you set for yourself, does it show that you're dead serious about what it is that you say that you're trying to accomplish? Because if you set a goal that's big and scary, something in your life has to change dramatically, like massively. Whether it's the time that you wake up, whether it's the time that you go to bed, whether it's the time that you have in between those two periods and what your day looks like. But if it's not Actually forcing you to change your habits and your routines in order to get to it, then it's not going to change you as an individual. The whole point of setting a goal is something that's beyond you, that forces you to stretch in order to get it. It forces you to become more capable in order to get it. The cool thing about setting goals, guys, is you have something to look forward to every single day. You're chipping away at something. And there's so many people that I see in the gym or I talk to in the gym, and I see them all the time, but they don't look any different. They walk the same, they talk the same, they're still 30 pounds overweight or 20 pounds overweight. They. They just really, really haven't dialed in or dedicated themselves to truly getting in shape. And most business owners haven't truly dedicated themselves to get their business in good financial shape or good, uh, operational shape, or good systems and processes, or trying to figure out what their forever marketing plan looks like. Usually that's the thing that's holding most businesses back is they're still trying to figure out how to acquire clients or how to get leads, but yet their actions and the way that they're showing up doesn't say that that's a priority for them. How often are you spending money trying to figure that out? How often are you looking at the data from the money that you spent in order to figure that out? There's a process of elimination that you have to go through to figure out what your lead generation process or your client acquisition process looks like. As a business owner, if that's truly one of your goals, what have you done that's outside of the past you in order to realize that goal? Some people say that, oh man, I, uh, well, you know, I want somebody to come in and be able to, you know, run the operations while I focus on the business. But yet that same individual won't relinquish any control. They won't step back from their own business and give that individual the opportunity to breathe and see what they have the ability to do. Is we say all these wonderful things like, everybody wants to make more money, everybody wants to get in good shape, everybody wants to have good finances, everybody wants to be disciplined. Everybody wants all of the things the results. The question is, is are you truly willing to go through the process? Are you willing to make the sacrifices? Are you willing to get up at 4:00am um, in order to do it? Most people will not get up two hours earlier to get more Healthy. Most people won't get up two hours earlier to acquire a new skill or to find a different level, uh, of themselves that they didn't even know existed because they've never tapped into that. I'm telling you right now. I wonder quite frequently what would my life have looked like if I really didn't tap into my full potential. And I have to kind of live with that a little bit, knowing that for a period of time I didn't tap into my full potential. And this individual that you're listening to right now was in me the entire time laying dormant, but based upon the fact that I wasn't stretching in all areas of my life. You should have goals in multiple facets of your life and each one of those goals should be serving each other. So in other words, if you have financial goals that should be, well, I want to free up some more of my time, so I want to handle my finances a little bit different. If I keep spending like this, then I'm going to be locked to my business forever, uh, because I'm going to have to utilize it as a source of revenue or income to support my, my lifestyle that I, for whatever reason, can't be disciplined enough to get rid of. Even though I say that I want true financial freedom, financial freedom isn't nice things. Financial freedom is not having to worry about the things that you do have, uh, on a month to month basis and you're able to do the things that you want to do that bring you energy, that bring you life. Okay. And so I'm gonna, I'm gonna full circle this right now in terms of, uh, the example that I talked about earlier in the podcast that I would bring up in terms of rearranging your life and what that looks like and goals that you set for yourself and the actions that you take in order to, to accomplish those goals have to be in alignment. Right? And I told you, if it doesn't rearrange your life, it's probably not that big of a stretch goal. It's not forcing you to change dramatically in order to accomplish it. I shared the story, uh, probably a few months ago. He's, he was uh, a, uh, young hustler. You know, he's making his way in, in business and, and building some cool stuff. Um, and he's at the gym. He was a baseball player, hell of a ball player in high school. Went, uh, to byu, played baseball there. He's an athlete, right? There's an athlete in him, but the gym's just not doing it for him. Anymore. Yes, he's staying active and he's pushing weights or the. But it's. It's. It's not the same when you're an athlete just to move, pick up weights, pick. Put them down, pick it up, put it down, pick it up, put it. Like, for the most part, you're just going to the gym and you're going through the motions. The gym's easy for you now because it's your new normal. But normal doesn't create growth. And so a lot of these athletes, whether you're talking about baseball, football, basketball, soccer, volleyball. I mean, it. It, girl, boy, it. It doesn't matter if at one point you were training for something and you were. You had a goal to get better at something, every time that you trained or every time that you went to practice, you were just a little bit more dialed in. If I go to practice just to go to practice, to go through the motions, and I don't really have a goal of getting better, I'm not going to get better just because I'm in that environment. So with rbo, you guys know that I brought Rick. And why did I bring Rick in? Because it was time for me to give me time. I've always given time out freely to serve others, whether you're talking about a podcast for the last seven years that I don't make on because I don't run ads, because I don't want to be that guy, and I want to give you guys true value without all the interruptions of ads. Now, uh, not saying that that might not be a thing if that's what Rick decides he wants to do, but for the most part, I'm just handing over the reign, saying, hey, run this thing. You know, I will be there and I will be involved, but I need a new perspective. I need a. A, uh, new individual with new ideas to come in and kind of shake things up, because we can't keep doing the things that we've always done and expect to get better results. Okay? So I have to be willing to give up something. So if I want to focus on me, uh, at this point, and that's the season that I'm in, and I want to see what my hundred percent towards something truly looks like, then I have to start looking at my obligations and the responsibilities that I have across the different businesses that I own, and I have to start delegating and dividing these responsibilities so that I can buy back more time to be focused on the things that I want to be focused on, the things that light Me up right? If I'm always pouring into everybody else, you know, I've always done some stuff on the side for me and set goals again. I set a goal to have a million bucks in the bank at one point, which seemed absolutely ridiculous, but I accomplished it. I set a goal to make a million dollars in a year, which seemed ridiculous at the time, but I was able to accomplish it. I set a goal of doing two a days for a thousand days, which seemed ridiculous at the time, but I did it for three years, set a goal to run 10 miles a day for a year, and was able to do it. Set a goal to break the world record. And I'm 14, 15 months into it, and I'm four or five months away from passing up the, the, the record that stands today. And it's like the, the deeper that I'm going into my potential, the more that I want to explore it because again, it's been sitting there idle and dormant this entire time. So now my curiosity is like, how far can I really take this thing? What could I really accomplish with my 100%, not like my 100 while I'm doing it. And then I have to rush off to a million different other obligations or responsibilities. I'm talking about a hundred percent in my recovery as well. I haven't been the individual that has focused on recovery. I'm just like, let's send it, send it, send. And every day let's just send it. Don't really stretch, don't really roll out that much. You know, maybe five, ten minutes here and there. Three times a week, uh, I, I'll stretch, touch my toes, try to give my brain a, um, a, uh, reference that I'm, that I am stretching and that it should be good. Let's just go get it done. And so I'm usually attack first and then figure it out after. Right? So when I attack my. And if I'm having issues, then I just work around those issues. And that's just what it's been. But I don't think that that's me giving a hundred percent towards what my potential truly looks like. I would have to take into that other, that other piece into the equation of recovery. It's like, cool. I can push myself, yes, I can suffer, yes. I can go through a level of discomfort. But what does true recovery on top of pushing myself look like? How much more can I extract from my body? What, what else am I capable of? Right? Like, as you guys could tell, I'm in a little different season of life. Um, Than maybe some of you guys are that are out there starting a business or three years in, five years in, seven years in. You know, after 15 years of doing this and making millions of dollars, like my curiosity for other things that I'm capable of as that um, is at an all time high. I've made the money and I've, I've been able to put myself in a pretty good situation and it's time for me to really, really go all in. Which means what? I have to rearrange my life in order to see what is truly possible. So when's the last time you rearranged your life? When's the last time you decided to get up earlier? The fact is is if somebody got up two hours earlier every single day, seven days a week, that's 14 more hours. The amount of skill that you can acquire, the uh, the clarity that you could acquire mentally, the physical body that you could acquire in, in that time frame. It's absolutely crazy to me that people will wake up at 7 or 8 o' clock to go to work at 9 o', clock uh, because they do not want to deal with the friction of getting up earlier. Like you're talking about being tired. Now if I told you here's this cool ass goal that you could accomplish in the next four years if you do X, but you're going to be extremely tired if you wake up at 4:00am um, every day for the next four years. And this would be the outcome. If you saw the outcome prior to making the commitment. I think that you would make the commitment. But the fact is is you won't see the outcome prior to making the commitment. And it just doesn't make a whole lot of sense. Well, why do I have to be in really good uh, physical health to be successful in business? You don't. There's plenty of overweight successful people that are in business. They are very um, one sided I guess I would say. They're usually very, very deep into their business and it's all they do. You know, I watched a documentary last night on a, it's called the Murdochs or something like that. It was like the legacy of the Murdochs or dynasty or something like that. And he owned, you know, New York Post and a bunch of these different outlets. All that the guy worked 247 around the clock, ended up being worth billions and billions of dollars and it ended up destroying his entire family. Uh, he was so focused on his business, uh, he didn't give his, his family any time or attention. He really didn't focus too much on his health until the later years when he was 60, 70 years old and started dating a younger woman. That whipped him into shape just a little bit. But this individual was extremely financially successful, but he had zero life. His life was just business. Yes, he had kids. Yes. He had a wife at ah, one point, uh, prior to meeting the, the younger gal and trading her in for a newer model, so to speak. You know, we've seen that song and dance a million times. But why, why would he need to do that? What would be the purpose of that? Because he's looking for something that he didn't find in business and he's trying to switch things out externally in order to give him a feeling that he's missing internally with himself, you know, and so like success financially, could you have those things? Yes. But what about being successful at feeling good in your body? What about being successful at life? What about being successful at setting a good example for your family, your loved ones, your children? What about being a success of all, at all those things and being successful financially? If, if, if you asked me, hey, uh, I, I'll, I'll give you a hundred million dollars, but you're going to be fat, you're going to be out of shape, you're going to be, you're not really going life, you're not going to have relationships with your like. Or you could live like this and be a little bit more well rounded. You might not have a hundred million dollars, you might be worth a few million, but you're going to be in incredible shape, top 1% shape. Mentally. You're going to have all the clarity that you want, confidence wise. You're going to have the confidence that you need in order to be a little bit bolder at what it is that you're trying to accomplish because you're betting on yourself. And when you're high on yourself because you have confidence, you'll, you'll make bigger bets on you, you're going to make bigger bets. So everything that you do and all the decisions that you make are based upon the data that you have about yourself from this point, from the point you were born. Every, every experience, every interaction, every high, every low created the product that is you. And it's your responsibility to create a better product year after year after year. Most people aren't creating a better product. They're trying to create a better result with the exact same product. If the product didn't work the first time, why would you keep going back to that same product for the Solution, you wouldn't, you would look for a different product in order to create the solution to the problem. But yet when we put ourselves in that equation, we're now no longer the problem. But you are the product that's creating the results that you're currently experiencing. And if you don't like the result that you're currently experiencing, you have to create a new product to put in the marketplace. In other words, you have to create a new version of, of you. And if you're unwilling to do that, then you're flat out saying, the goals that I have and what I'd like to accomplish is not important enough to go through a season of being tired or a season of waking up a little bit earlier or a season of disciplining myself financially and not overspending. A season where I really take control of my impulses and I say, does this ah, align with the goals that I have right now? And if the answer is no, then it goes off of the table. How many times do you ask yourself, does this align with the goals that I have? More often than not, people are not asking them that themselves. That question. Now back to Chunner. He was on the track and we're running a couple laps. He's doing half mile mile before his work. He's kind of warming up and I'm over there doing my half marathon and I'm like, yeah, well what's, what's the goal that you've set for this year? He's like, well I did like 250 miles last year. Just kind of messing around, started running, I'm gonna set a goal for 300. And I said, that's not a goal. I, I, I, I actually got very, just blunt with him, right, right then and there. I'm like, bro, you already know you could accomplish that without even having to change who you are. So you really just don't want to change. You just kind of want to set a, a goal that's just a little bit better than what it was last year. But not a stretch goal. Not something that's going to force you to rearrange your life. Not something that's going to force you to evolve into a completely different individual in order to accomplish it. I said, dude, you need to set a goal to run a minimum of a thousand miles this year because that's big and that's scary. And it's going to change the way that you show up on a day to day basis because it's going to be in the back of your head the Day you don't want to run, you have to go do it because you can't fall behind. But if you set a goal that you already know that you can accomplish, and it's not going to take much effort, that day that you want to stay in bed, there's nothing pulling you out of bed to say, you gotta go do it. Because there's nothing on the other side of that that's saying, well, if you don't do it, it's gonna make that goal that you're trying to accomplish that much harder because you're wasting time. I can't tell you how my perspective has shifted in terms of the importance of every single day. If I miss one day, the whole world, it's done, it's done. Um, I'm back to zero now. Imagine if it was like that with absolutely everything. What if the day that you missed moving your body, you were back to zero? What if. What if the day that you made a bad decision that didn't align with the goals that you have, you were back to zero? Your decisions would be made just a little bit differently. And I just don't think enough people are putting something out in front of them that's like, dude, there's no possible way that I could do that. And then just again, taking action. I act and then I get the data. It's just like a blunt force trauma. Yeah, that's what I'm going to do. And I throw myself at it and I attack it. And then from there I'm getting feedback. Oh, man, my legs. Well, I better do this then. And throw this solution at that problem. You don't even know what you need to be doing unless you start doing. And it's the action that's going to create the problem. And that problem, once it presents itself and then solved and is going to open up the next level for you. Let's put it this way. It's like. It's like Cinderella. The clock strikes midnight and it's back to zero. She's back to who she was. That's how it is in life. You're back every day. It starts back at zero. Nobody gives a shit about what you did yesterday. Nobody gives a shit about how much money you made five years ago. Nobody. Like, I can't even. We have a credit repair company and we'd get on the phone with people, talk to them. Oh, what's your credit score? Well, I used to have a 750. It's like, dude, nobody gives a about that. You used to have a 750. What's your credit score? Like? Everybody wants to shine light on the positives, but there are negatives in your life right now that you're not shining any light on because you're being a and unwilling to do the work. And you know for a fact that if you committed to it, that it would have to force you to change. It would have to force you to force you to rearrange your life. And if you're not rearranging your life, it's not a stretch goal. If you're not rearranging your life, then your life is going to look the exact same. Everything is done. It's predetermined. Everything is predetermined. What I mean by that is every decision that you've made led you to where you are right now. You made decisions, whether you knew it or not, that led you to where you are right now. So if we know that the result that we're experiencing is a culmination of all the past decisions to right now, we now we know every decision that we make moving forward can be a predetermined decision. Saying, I'm in alignment with X, I'm going to do this, this, this, and this every single day. And then I'm going to forget about the timeline. I'm just going to focus on my day and win every single day. Like Cinderella, midnight, yesterday didn't matter. Did you do the activities that you said that you were going to do every day today? I don't care. Like, I. Oh, man. Well, I felt kind of down and out or sick. So, you know, rest and recovery is really important. Yeah, all this, it's like, dude, shut the up. There was no such thing as rest and recovery. Hundreds of years ago, when people are, you know, going from the east coast to the west coast to settle the west, when they're pulling wagons and animals and children through rivers and through mountains. And it's like there is no, like, there's no rest or recovery from that. You're just in the process of trying to get to a goal that you have, and it's going to be nasty and it's going to be messy, and it's going to feel like, what the are we even doing right now? Why did I set that goal? This is not important. Like, it. Somewhere in between the, the setting of the goal and trying to accomplish it, it's going to get messy as. And that's where most people fall off. I don't think you understand the volume of, of work that you have to do to really Get a good body. I don't think you understand the volume of work that you've got to put in in order to build a real business. I don't think that you understand how disciplined you need to be with your finances in order to save money and, and then invest it into something that you can't show your friends and family because you continue to push the goal post back further and further so that you could accomplish that long term goal that you have. Every goal. My financial goals, my, my health goals. It does not matter what your, your business goals. I'm going to grow to X amount. Okay, cool. What does that first step look like in order to do it? If you've got a lead problem and that's the only problem that you have, then that should be the only problem that you're spending any free time on trying to figure out, trying to grow your skill, trying to network with people that understand what it is that you're dealing with and have has a solution or they've already created a solution for themselves and can steer you in the right direction. But if you're not out there tinkering with self, if you're not out there tinkering with your mind, if you're not out there tinkering with goals that are way bigger than, than this version of you could even comprehend, then get used to the situation that you're in. Get used to it because when the clock strikes midnight, boom. And you go back to zero and you're no longer all pretty like Cinderella. But yesterday you put in a good day and you felt like you were on top of the world. And then you give yourself credit for that good day. Well, I'm a little sore because I really pushed it yesterday. It's like, dude, just get up. Like get up. Like you're not gonna die getting out of bed just because you're tired. I'm so sick of people not willing to get up early in the morning or burn the midnight. Everybody's different. I have buddies that stay up till two in the morning and work and then they sleep until whatever, nine or ten and then they get up and do it again. They're more of a night owl. I'm more of a, I would prefer to, to do it in the morning. The fact is by the end of the day I'm a little bit more mentally fatigued. And uh, there is a, a thing called decision fatigue. You, It's a known fact that you only can make X amount of good decisions on a day to day basis. And once you've made enough decisions, decision fatigue kicks in and it's like 3, 4, 5 o', clock, your decision making abilities start to dwindle because you have less willpower, less, um, desire, less dope. I mean it's, it just is what it is. I can't perform like that. It's just a matter of understanding who you are. Are, are you more of a morning, morning person or are you more of a night owl? And you have to decide that. But if you're not putting in work either prior to, to work or after work, then you're, you're basic, you're one of them. You're one of the people that successful people look at and say, man, they really have a lot of potential, but they're just kind of going through the motions right now. If I asked you what is a goal that you have that absolutely scares the out of you? What's a goal that made you recently rearrange your entire life in order to try to accomplish it? Most people can't answer that question. They can say, well, I get up early, you know, I move my body, I exercise, I go for my walk or go to the gym or you know, whatever. But even in the gym. Yes, you go to the gym, but what's the goal in the gym? Are you trying to drop five pounds? You're trying to add five pounds of muscle? You trying to do a show? Are you trying to become a runner? Are you trying to get a six pack? Are you trying, what is the true goal? Even right now I'm like, I, I think my triceps are, are, are smaller than they should be in proportionate to my bicep, my traps. So I start picking certain things on my body that I'm going to give my focus, right? So I'll go to the gym and I'll, and I'll do my, my normal stuff, my body. But I have a body part specifically. Like when I wanted abs, I did a hundred sit ups every single day. After every single workout, it was just like, dude, if I can just do 100 a day, just every single day, eventually I'm going to have a strong core. And so then I would do that until my six pack started to come in. Obviously there was the eating stuff like that into equation, but I was already eating decent. I just wanted them pop more. So now it's like, uh, I'm doing 100 push ups minimum after every single workout because I want my chest to, you know, be a little bit more dominant than what it is right now and have a little Bit more. And I want my triceps to pop a little bit. So now it's like after, after my work, I'm gonna go ahead and hit triceps at least three times a week, and I'm gonna do push ups at the end of every single. I have specific body, I have a goal. I want that to be better or I want this to be better or my time to be better. I need stronger legs. I'm always setting a goal. There's like, okay, now it's time to push it. In this area, uh, of the gym, this is what I needed to be developing and getting stronger right now for the goals that I have. And it's always something that's making me stay at the top of my game, making me move my body with meaning behind it. Right? Like, it should be no different for you. What is the meaning that you have behind going to the gym besides just going through the motions and giving yourself credit that you went to the gym? It's like, dude, you, you could look the exact same as somebody that doesn't even go to the gym. And you can go to the gym three to five days a week. Like, you could have two people at the lake or at the, at the pool, side by side. A lot of them. You wouldn't even be able to tell, even exercise or go to the gym because there's just regular dudes that have regular bodies that are slimmer than, than, you know, the average person that looks like that they might exercise or be a runner or, uh, you know, whatever it is. But the fact is, is if you can't blatantly tell that you move your body and that you exercise and that you are disciplined just by the way that you look, then it's probably because you're not. If you can't tell that you're disciplined based upon looking at your finances, then you're probably not. It's like broke people off any quarter that even hits their pocket. It's like they can't get rid of it fast enough. The majority of the pains that you experience in life is due to lack of discipline. If you think about it, when somebody gets upset and they get in a fight with somebody or get in a fight with their spouse, or they came into money and now they don't have money or they're overweight, all of it comes down to a discipline problem. And what makes it easier to have more discipline? Setting a goal because you have something to work towards, rather than just trying to utilize the feeling that you feel when you wake up That I kind of got a headache, I can't go today or I'm kind of sore, I can't go today or man, it's blizzard out there. I don't really want to go out there. I'm not going to go today. You, you don't have a goal that's forcing you to go and get beyond some of these excuses or circumstances or situations that you're currently facing because there is no goal. It's like it would be nice to be in good shape. It would be nice to make more money. It would be nice. It's not nice in order to accomplish it. It would be a nice result. But the process is anything but and that's why you're avoiding it. It's like time to wake the up and, and get your life in order. Set goals for yourself. Like real, real meaningful goals. Absolutely. Just throw yourself at them. Literally. Live in a season for a minimum of one year with all out effort, with goals 24, 7, 365 and just see what product gets produced based upon really taking those goals seriously and dedicating yourself to accomplishing those. Whether it's replacing yourself in your organization, whether it's saving 10,000. All my savings goals, same thing. Hey, I can't wait till we got 50 grand in the bank. Hey, we got 50. Now we're gonna, we're gonna shoot for a hundred. Now we're shooting for 200. Like every time we set goals and we didn't want to buy this, that or the other because we had a goal, it's like no man, if we spend that 25 grand then it puts us that much further back from the goal that we say. It's like everything that we utilized as a North Star that helped us be more disciplined was because we set goals for what we wanted to accomplish and those goals stayed top of mind. So the question that I uh, have for you is what is your goals right now? What are what, what forced you to rearrange your life recently? What does your day look like currently? And could somebody, without speaking to you, just watch how you go about your business for a week or two and identify truly what your goals are and what you, what you say is a priority? Or do you have goals and your actions are completely different from that? Think about that. That's the average person. If it doesn't rearrange your life, it's not big enough. Chunner set a goal to run a thousand miles. I see him at the gym now. Now he runs anywhere from three to five miles with Me instead of just a half a mile or a mile. And he's like, bro, I got home, huh? I ran that morning, I got home that night and had a couple hours. I'm like, dude, I should just go out and get like two or three so that I could keep stacking up. Maybe I can get like 1200 this year. He's already on pace to do it. He had to rearrange his life a little bit. The way that he shows up to the gym, it's no longer a, uh, half a mile or a mile to get warmed up and lifting weights. Now he's up there for 30 minutes, minutes, 40 minutes, 50 minutes before he goes downstairs and listen. And he's. His body's changing, his mental clarity is there. His wife is giving him like these, these are conversations I share with him on a week to week basis. He's like, bro, I can't tell you how much it's been a blessing to my life. The peace that it brings me. Uh, the, the way that I feel is completely different. It's like, I'm like, bro, you're an athlete. You needed to stay active. You needed to experience friction like athletes experience. And moving weight is no longer that friction. It's too easy for you now. You need to switch it up and do something different. He's doing it and he's experiencing the results of that. And it's then rolling into how he shows up at home and rolling to how he's showing up in building his business. It all works together. If you are at the center of it, it affects anything and everything else that you're also in the center of. Think about that. And, um, guys, if you're serious about getting your accounting in order, check us out@easieraccounting.com. hop on the phone with us. Other than that, guys, keep kicking ass and we'll see you next week.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • From Office Manager to Business Leader: Driving Performance Across Every LocationDental Operations Unpacked · on Delegation and time management75 / 100
  • You deserve to get paid (without the chase)Differently Aligned · on Business systems and processes68 / 100
  • The Founder Is the Bottleneck - and the Breakthrough - Andrew PolesBehind The Numbers With Dave Bookbinder · on Business systems and processes61 / 100
  • Episode 338 | Inside Wealthy Woman Lawyer: A Tale of Two Women Law Firm OwnersWealthy Woman Lawyer Podcast, Helping you create a profitable, sustainable law firm you love · on Business systems and processes47 / 100

More from Real Business Owners

All episodes →
  • Why Success Doesn't Automatically Create Fulfillment | Episode 369
  • 73 Years Old, 50 Years in Business | Episode 368
  • Getting Trapped By Your Own Success | Episode 367
  • Building A Business That Doesn’t Need You with Rick Trimmer | Episode 366
  • How Elite Performers Build Identity with Reed Nyffeler | Episode 365
Explore the best B2B Leadership podcasts →
All Real Business Owners episodes →