The truth about AI readiness in B2B marketing with Shaun Ma

Episode notes

Most B2B teams are racing to adopt AI but few are structurally ready for it. In this episode, Shaun Ma, VP of Digital Customer Engagement at Schneider Electric, joins Jennifer Gutman to break down the real AI readiness gap in B2B marketing. From unused data and fragmented tech stacks to unclear ownership and outdated AI habits, Shaun reveals why “plug and play” doesn’t exist in B2B and what CMOs must fix to see meaningful impact. A must-listen for leaders looking to future-proof their marketing organization.

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