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Index/Marketing/Radically Transparent
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Is your brand LLM-ready? The death of the funnel with Lisa Vecchio

Radically Transparent · 2026-04-23 · 48 min

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Episode notes

The traditional B2B funnel isn't just dying, it’s being rewritten by LLMs as a B2B marketing AI strategy that prioritizes brand equity and discoverability. Lisa Vecchio, Senior Director of Marketing at Veed, joins the Radically Transparent podcast to discuss why the C-suite is spiraling into 'AI anxiety' and why your SEO strategy might be obsolete by next quarter.

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