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#2546Profit With A Plan64.0 / 100Get badge
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Profit With A Plan

Hosted by Marcia Riner - Business Growth Strategist

★5.0on Apple Podcasts · 18 recent reviews

Marcia & her guests share business growth ideas so that you can create strategies that increase your profit, drive your growth, and plan for your future sale.

347 episodes · publishes weekly · latest 2026-06-30 · ~37 min/episode

Rank

#2546

Substance

64.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Leadership rank

#288 of 1040

Best B2B Leadership Podcasts →

Across the index

#2546 of 6181

Substance

Top 41%

outscores 59% of the index

Why it scores where it does

Profit With A Plan ranks #2546 on The B2B Podcast Index with a substance score of 64.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and specificity & evidence. Parchman has genuine practitioner credentials - he actively acquires and operates multiple businesses, has turned down deals that didn't fit his criteria, and provides a real anecdote about a tool company deal in Indiana. However, his background leans on NFL-athlete-turned-entrepreneur framing and the depth of his acquisition-specific expertise is not thoroughly demonstrated.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

13.0 / 20

A handful of useful operational heuristics appear (SBA 7A 10% down structure, 40% customer-concentration walk-away rule, 45-cent-over-dollar cash flow threshold, 6-year tax return lookback) but they are buried under heavy repetition, filler phrases, and generic encouragement. The useful signal-to-noise ratio is low for a 34-minute episode.

“if one of those customers is more than 40% of the revenue, I'll walk away from it”

“we always want to make sure it's cashed on at least 45 cents over each dollar”

Originality

10.0 / 20

The baby-boomer succession wave thesis, SBA 7A financing, and the 'buy box' framework are all well-circulated in the ETA and small-business acquisition community; nothing here challenges conventional wisdom or introduces a first-principles argument. The episode recycles standard talking points without any contrarian edge.

“Millions of profitable businesses are owned by baby boomers who are preparing to retire”

“There are a lot of baby boomers, only 6 million jobs or companies that are going to be up for sale”

Guest Caliber

15.0 / 20

Parchman has genuine practitioner credentials - he actively acquires and operates multiple businesses, has turned down deals that didn't fit his criteria, and provides a real anecdote about a tool company deal in Indiana. However, his background leans on NFL-athlete-turned-entrepreneur framing and the depth of his acquisition-specific expertise is not thoroughly demonstrated.

“the equity firm offered maybe 2 times what I offered. But they're out of New York, and the owner was like, hey, I'd rather sell it to you because you live in Indiana”

“I've turned down deals that were great economic deals, but there was no general manager in place”

Specificity & Evidence

15.0 / 20

The episode contains a reasonable number of concrete figures - 10% SBA down payment, $500K deal example, $10-15K reserve recommendation, 40% concentration rule, 45-cent margin threshold, 90-minute geographic limit - plus one named deal anecdote. It falls short of high scores because the figures are illustrative rather than drawn from broader data, and no sources or case study results are cited.

“if you want to own a $500,000 business, you bring in $50K”

“I recommend nothing no more than 90 minutes from your house”

Conversational Craft

11.0 / 20

The host asks functional setup questions that do occasionally draw out specific numbers (reserve amounts, cash flow thresholds), but she consistently affirms rather than challenges - notably failing to probe the low $10-15K reserve figure or the claim that day-one salary is reliably achievable. The conversation is cordial and promotional rather than intellectually rigorous.

“This is actually sounding a lot more easier than, you know, I expected coming in”

“I love it, I love it. Corey, this is so fun”

Standout episodes

  • EP352 How to Buy a Profitable Business Without Starting From Scratch

    2026-06-30

    64

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • EP352 How to Buy a Profitable Business Without Starting From Scratch

    2026-06-30 · 34 min

    64 / 100

What listeners say on Apple Podcasts

★★★★★
Marcia is locked in on profitability!
As a guest on her podcast, Marcia's precision in getting to the core of the conversation regarding growth and profitability makes it an extremely valuable podcast. I highly recommend it!

- Build Strong Brands

★★★★★
Make more profits with Marcia
Marcia is a live wire! It was a blast to be on such a high-energy podcast to talk about the paid community model and how easy it is to scale it to profitability.

- Carol the Community Builder

Frequently asked

What is Profit With A Plan's substance score?
Profit With A Plan scores 64.0 out of 100 for substance and ranks #2546 on The B2B Podcast Index. That puts it ahead of 59% of the B2B podcasts we rank and #288 of 1040 in Leadership. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is Profit With A Plan worth listening to?
Yes - Profit With A Plan outscores 59% of the B2B leadership podcasts and shows we rank on substance, so a leadership operator is likely to come away with something useful.
Who hosts Profit With A Plan?
Profit With A Plan is hosted by Marcia Riner - Business Growth Strategist.
How often does Profit With A Plan publish?
Profit With A Plan publishes weekly, has 347 episodes, released its most recent episode on 2026-06-30.
Which Profit With A Plan episode should I start with?
Our highest-scoring recent episode is "EP352 How to Buy a Profitable Business Without Starting From Scratch" (64/100) - a good place to start.

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Guests who've appeared

Corey Parchman

Topics this show covers

The themes that come up most across this show's episodes.

Cash flow analysisowner financingSBA 7A LoanBuy box frameworkBaby boomer business successionCorePar DevelopmentAlready Built (book)6 million retiring business owners45-cent cash flow metric

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