Product Startup · 2024-06-14 · 17 min
Elizabeth Corbett has served as a reliable expert in the packaging industry for a remarkable 30 years. She is currently the President of Enterprise Sales at AE Global, a company known worldwide for its inventive packaging design and manufacturing. With three decades of experience developing creative product packaging and supply chain solutions, she has collaborated with numerous major brands, including Tiffany, Starbucks, and Estée Lauder. Today, Elizabeth will share the wealth of knowledge she has gained throughout her career with inventors, startups, and small manufacturers. Her advice will cover the significance of innovative product packaging design, essential strategies for creating outstanding packaging, and ways to use packaging effectively to enhance the growth of your new hardware product brand. Click this link for This Episode's Full Info Page: Key Takeaways in This Episode: The primary role of packaging is to protect the product. Excellent packaging can provide an entire experience to the consumer. Another important consideration for packaging is that it needs to aptly represent the brand. Packaging needs to be budget-conscious!
233: Raising Money For Scaling Via a Crowdfunding Campaign55 / 100232: Video Product Renderings for Your Invention231: Selling Your Invention on Your Own Website Starting from Zero229: Overview of Patenting for Hardware Startups228: How to Build a Digital Community Before Launching Your Invention