Product Marketing for You · 2026-03-19 · 26 min
Launching an AI product is hard. Launching agentic AI into financial services, healthcare, and insurance - where buyers are risk-averse, buying cycles are complex, and there's an AI governance committee whose entire job is to slow you down - is a different sport entirely. Sharon is living it right now, and she's got the playbook. Sharon is a PMM leader working at the intersection of frontier AI and heavily regulated enterprise industries. In this episode she breaks down what makes AI product launches fundamentally different, how to build internal conviction before you ever go to market, and why trust isn't just a talking point - it's the actual product you're selling. In this episode: Why launching AI into regulated industries is more education program than product launch How to build a founding steering committee that gets go-to-market aligned before day one The new buying personas PMMs have never had to message to before - and how to reach them How to separate real market signal from AI hype cycles Why trust is the product - and how to systematize it across every launch Resources from this Episode
Stop Guessing on Launch Day: Meet Your New Message Testing Framework w/Shannon Kearns69 / 100
Your Launch Needs An Interactive Demo - Here's How to Build One That Converts w/Natalie Marcutullio66 / 100
Your Launch Docs Suck Because You Followed the Template to the T w/Talya Heller51 / 100
From Static to Dynamic: How to Turn AI Into Your Sales Enablement Cheat Code w/Michele Nieberding85 / 100
The 30-60-90 Day Playbook for What Happens After Your Product Launch w/Haidee Griswold