Product Marketing for You · 2026-03-19 · 15 min
Most PMMs pour everything into launch day - and then move on. Haidee thinks that's exactly where the real work begins, and she's got a process to prove it. Haidee is a PMM leader who's run launches at Amazon, Olo, and beyond. In this episode she walks through her 30-60-90 day post-launch checkpoint process - what data to walk in with, how to get honest insights out of a room full of people protecting their turf, and why separating launch execution from product market fit is the most important thing a PMM can do after a product ships. Here's what we get into: Why the post-launch review is not optional - especially if you're resource constrained The 30-60-90 checkpoint framework and the three questions every review must answer How to structure the room so people stop being defensive and start being honest Why a great launch can hide a product market fit problem - and vice versa Resources from this episode:
Stop Guessing on Launch Day: Meet Your New Message Testing Framework w/Shannon Kearns69 / 100
Your Launch Needs An Interactive Demo - Here's How to Build One That Converts w/Natalie Marcutullio66 / 100
Your Launch Docs Suck Because You Followed the Template to the T w/Talya Heller51 / 100
From Static to Dynamic: How to Turn AI Into Your Sales Enablement Cheat Code w/Michele Nieberding85 / 100
When Trust Is the Product: Launching AI Into Highly Regulated Industries w/Sharon Liu