Problem Solvers · 2026-06-15 · 34 min
Having one of the most recognizable and beloved celebrities in the world attached to your brand seems like it should be an easy win. But getting someone to buy once is one thing. Getting them to buy again is the real test. Cordell Broadus (Snoop Dogg's son) and his business partner Sam Rockwell explain what it actually takes to build an ice cream brand like Dr. Bombay, one that delivers value beyond a famous face. In this episode, they break down how to make a celebrity partnership work on a deeper level and how to work with celebrities in a way that's authentic, not just convenient. Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Make People Understand You49 / 100How Columbia Sportswear Stands Out in a Crowded MarketCiara Launches A Juice to Solve A Common Parenting ProblemHow To Sustain High Performance - Sami Inkinen of Virta HealthWhy Most Founders Can't Grow Past 25 Employees