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How Columbia Sportswear Stands Out in a Crowded Market

Problem Solvers · 2026-06-22 · 26 min

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Episode notes

A viral ad from Columbia Sportswear caught Jason's eye. After he wrote about it on LinkedIn, the company reached out. So Jason sat down with Tim Boyle, CEO and third-generation owner of Columbia Sportswear, to find out where the idea came from and what it reveals about how to reposition a legacy brand. The outdoor apparel industry had gotten serious and self-important. Columbia decided it was time to bring back fun. Learn more about your ad choices. Visit megaphone.fm/adchoices

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