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Index/Pricing Heroes
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Monetizing and Pricing Sustainability with Stephan Liozu

Pricing Heroes · 2024-02-29 · 45 min

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Topics in this episode

AI pricingretailpricingRetail Technologyretail pricing

Episode notes

Today's guest is Dr. Stephan Liozu, the Founder of Value Innoruption Advisors, which is a consulting boutique specializing in industrial, digital, and value-based pricing. He is the author of 14 books on pricing, including his most recent book, Monetizing and Pricing Sustainability , which he co-authored with Fabien Cros. Stephan has also written many articles on strategic pricing for the Journal of Professional Pricing . Stephan currently sits on the Advisory Board of the Professional Pricing Society and LeveragePoint Innovation. In this episode, Stephan discusses how pricing experts can lead sustainable innovation within their organizations by helping them understand the value of sustainable pricing and helping executives transform go-to-market strategies to have a sustainable impact.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • Beyond Tiers: Redefining SaaS Pricing with Gary Bailey of FinTech Strategic AdvisorsMonetize: The Art Of Pricing · on AI pricing80 / 100
  • OLLY Agentic Commerce Optimization: MarTech & Digital Compliance Director Jennifer Peters On Building an AI Foundation the Right WayRetailgentic · on retail79 / 100
  • Building AI Pricing with Dan BalcauskiSaaS Scaled · on AI pricing73 / 100
  • The Real Power of Pricing with Ajit Ghuman, co-founder of MonetizelyProduct Chats Podcast · on AI pricing69 / 100
  • Customer-first: The Road Runner Sports Approach to Specialty RetailRetail Media Moguls · on Retail Technology58 / 100
  • How AI Model Providers Are Rethinking Pricing ModelsChatGPT and Beyond with Fexingo · on AI pricing

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