Behavioral Economics and the Truth About Pricing with Melina Palmer

Episode notes

In this episode of Pricing Heroes, we dive deep into the fascinating world of behavioral economics with Melina Palmer, the founder and CEO of Brainy Business, a consultancy dedicated to applying behavioral economics principles to business growth. Melina is also the author of three insightful books, including The Truth About Pricing , which is the focus of our discussion for this episode. With a background in marketing and brand strategy and a master's degree in behavioral economics, Melina brings a unique perspective on how businesses can leverage behavioral science to enhance their pricing strategies. Recommended Resources The Brainy Business podcast Using Behavioral Science by Nancy Harhut Mixed Signals by Uwe Gneezy

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