Pragmatic Talks · 2025-09-09 · 59 min
How can marketers truly add value in the era of AI instead of just producing noise?In this second part of our conversation, Wiktor Żołnowski continues the discussion with strategy and marketing expert Beata Mosór. They go deeper into how AI is changing not just how we create content, but how we think about marketing, leadership, and the role of human creativity in the digital age.You’ll learn:- Why AI-generated content often misses the mark- How marketers can build real value with AI as a partner, not just a tool- What skills marketing leaders need to stay relevant and strategic- Why the future of marketing teams might be smaller, more agile, and AI-augmented- How AI challenges traditional thinking around privacy, organizational design, and even purposeIt’s not just a conversation about tools - it’s a reflection on the deeper shifts reshaping modern business and society.Want to learn more about Beata Mosór’s work? AI-powered marketing from Beata Mosór Episodes of Pragmatic Talks are always released earlier on our YouTube channel.
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