
Pragmatic Talks · 2025-09-02 · 38 min
How is artificial intelligence changing the way we think about strategy and marketing in modern companies?In this episode of Pragmatic Talks, Wiktor Żołnowski speaks with Beata Mosór, a seasoned strategy and marketing expert, about how AI is reshaping business strategy, brand building, and customer engagement.You’ll learn:- What AI really means for strategic decision-making- Why marketing fundamentals matter more than ever- How leaders should rethink value propositions in an AI-driven market- And what changes are just hype vs. truly transformativeWant to learn more about Beata Mosór’s work? Episodes of Pragmatic Talks are always released earlier on our YouTube channel.