
Practice Disrupted by Practice of Architecture · 2026-07-30 · 55 min
How can architecture leaders navigate economic uncertainty, build authentic brand voices, and transform practice operations through live connection and practical AI tools? In the Season 13 premiere of Practice Disrupted , host Evelyn Lee opens the season with a dynamic roundtable featuring Aya Shlachter and Nikita Morell. Aya is the founder and CEO of MGS Global Group, the production partner behind more than 500 architecture firms worldwide, and host of the AI for Architects and Architect My Business podcasts. Nikita is an architecture messaging strategist and the founder of Dirt , a brand messaging agency for AEC tech and construction companies. Together, they discuss the state of the industry, why traditional practice models need a fresh approach, and why they co-founded Archicon, the "unboring business conference" landing in Melbourne, Australia. The discussion explores the pressing business challenges facing AEC firms today, from drying pipelines and economic uncertainty to standing out in a crowded market.