Meta Ads, Funnels and Paid Traffic: What's Working Now w/Samantha Fine

1 00:00:01,919 - > 00:00:02,959 Hello, Samantha. 2 00:00:03,040 - > 00:00:05,040 Welcome to the Powerful Women Rising Podcast. 3 00:00:05,280 - > 00:00:06,000 Hi, Melissa. 4 00:00:06,240 - > 00:00:07,360 Thank you so much for having me. 5 00:00:07,599 - > 00:00:09,759 Yes, I'm so excited to have you here. 6 00:00:09,839 - > 00:00:11,359 We were talking before we started recording. 7 00:00:11,519 - > 00:00:14,880 I feel like I always get like the right people at the right 8 00:00:14,880 - > 00:00:18,719 times too, because I've been thinking about ads and paid ads, 9 00:00:18,800 - > 00:00:21,039 and I've done them before and things have worked. 10 00:00:21,199 - > 00:00:23,679 And now I have your interview scheduled today. 11 00:00:23,839 - > 00:00:27,120 I have an interview later today that is about burnout and how do 12 00:00:27,120 - > 00:00:29,440 you find your spark again after your burnout? 13 00:00:29,519 - > 00:00:31,199 And girl, I am so burnt out. 14 00:00:31,280 - > 00:00:34,399 And so I'm just so excited for today's interviews. 15 00:00:34,719 - > 00:00:35,840 I'm excited for it too. 16 00:00:35,920 - > 00:00:37,280 Ads can help with burnout too. 17 00:00:37,359 - > 00:00:39,439 They keep things running while you're doing your thing. 18 00:00:39,520 - > 00:00:41,039 So we can talk about that briefly. 19 00:00:41,200 - > 00:00:43,520 I'm like, I think that's part of why I'm burnt out is like I'm 20 00:00:43,520 - > 00:00:46,320 not getting as much dopamine as I used to get from my business. 21 00:00:46,560 - > 00:00:50,000 So if we could get some some ads creating some dopamine, that 22 00:00:50,000 - > 00:00:50,640 would be super. 23 00:00:51,039 - > 00:00:51,600 I love it. 24 00:00:51,759 - > 00:00:52,079 Yeah. 25 00:00:52,240 - > 00:00:52,479 Okay. 26 00:00:52,640 - > 00:00:55,359 So before we dive into talking about ads, tell everybody a 27 00:00:55,359 - > 00:00:57,200 little bit about you and about what you do. 28 00:00:57,600 - > 00:00:57,759 Yeah. 29 00:00:57,840 - > 00:01:01,039 So I'm Santha Fine, the founder of Smyanthine Digital. 30 00:01:01,200 - > 00:01:04,560 I help established female online business owners create 31 00:01:04,560 - > 00:01:08,239 predictable sales with meta-ads and strategic funnels before 32 00:01:08,239 - > 00:01:09,680 coming into the online space. 33 00:01:09,760 - > 00:01:13,599 I spent over a decade, close to 15 years, working for 34 00:01:13,599 - > 00:01:16,079 billion-dollar brands, Coca-Cola, Healthy Choice, 35 00:01:16,239 - > 00:01:16,719 Lysol. 36 00:01:17,040 - > 00:01:19,280 You look inside your kitchen, you probably have at least one 37 00:01:19,280 - > 00:01:22,560 of the brands I supported in my corporate career working in 38 00:01:22,560 - > 00:01:26,239 digital marketing and left that space after facing 39 00:01:26,239 - > 00:01:30,640 discrimination for being a mom and really wanted to find a way 40 00:01:30,640 - > 00:01:34,879 to use my expertise while helping other female founders 41 00:01:35,040 - > 00:01:37,439 and still being able to pick my kids up at three o'clock. 42 00:01:37,599 - > 00:01:38,480 And now I can. 43 00:01:38,640 - > 00:01:44,079 And so I really am so passionate about the power of using ads to 44 00:01:44,079 - > 00:01:47,120 grow your sales, create that predictable revenue, and be able 45 00:01:47,120 - > 00:01:51,040 to have that balance, getting those sales coming in, getting 46 00:01:51,040 - > 00:01:53,200 those leads coming in while you are not at the computer. 47 00:01:53,359 - > 00:01:56,239 And I think that's one of the really amazing things about 48 00:01:56,239 - > 00:01:59,200 meta-ads and having it supportive strategic funnel. 49 00:01:59,439 - > 00:02:00,879 Yeah, that's awesome. 50 00:02:01,200 - > 00:02:05,280 So before I want to talk like specifically about like what has 51 00:02:05,280 - > 00:02:08,240 changed with meta ads in particular. 52 00:02:08,479 - > 00:02:12,080 But before we get into that, I want to ask you, like just for 53 00:02:12,080 - > 00:02:15,919 the listeners who maybe have thought about doing ads, but 54 00:02:15,919 - > 00:02:16,800 they've never done them. 55 00:02:16,960 - > 00:02:19,520 Maybe they've never even thought about doing ads and they think 56 00:02:19,520 - > 00:02:23,039 like I'm really not at that place, or people who have done 57 00:02:23,039 - > 00:02:24,800 ads, but they haven't really worked. 58 00:02:25,120 - > 00:02:26,879 Who do ads work for? 59 00:02:27,039 - > 00:02:29,840 Like, how do we know we're at the space in our business where 60 00:02:29,840 - > 00:02:32,080 it's like, okay, time to start running paid ads? 61 00:02:32,400 - > 00:02:36,000 Yes, I love this because here's the thing ads support something 62 00:02:36,000 - > 00:02:37,280 that's already working. 63 00:02:37,520 - > 00:02:41,039 So if you have a funnel that is actively converting, if you're 64 00:02:41,039 - > 00:02:44,479 making those sales and now you want to pour some fuel on that 65 00:02:44,479 - > 00:02:47,120 fire and start to scale it, ads can work. 66 00:02:47,280 - > 00:02:51,919 Where ads don't work is if you are just trying to see if like 67 00:02:51,919 - > 00:02:54,400 getting more eyeballs is going to actually sell something 68 00:02:54,400 - > 00:02:56,719 that's not selling without those eyeballs. 69 00:02:56,879 - > 00:02:58,560 Yes, you can pay to test. 70 00:02:58,719 - > 00:02:59,599 People do that all the time. 71 00:02:59,759 - > 00:03:02,879 Just know you're going to be paying to validate something. 72 00:03:03,039 - > 00:03:06,080 So you may not know if it's the offer or if it's the ads. 73 00:03:06,319 - > 00:03:09,120 Ads are going to work best when they're pouring fuel onto fire 74 00:03:09,199 - > 00:03:12,240 so it's already burning, not when they're trying to ignite it 75 00:03:12,240 - > 00:03:13,039 in the first place. 76 00:03:13,360 - > 00:03:13,599 Okay. 77 00:03:13,759 - > 00:03:14,719 That makes total sense. 78 00:03:14,879 - > 00:03:17,919 So we want to have a proven offer. 79 00:03:18,080 - > 00:03:22,719 And then do we also need to have like the established funnel? 80 00:03:23,759 - > 00:03:25,840 I would have the, I would recommend having the established 81 00:03:25,840 - > 00:03:28,879 funnel at the very least, having that proven kind of end ticket 82 00:03:28,879 - > 00:03:29,360 offer. 83 00:03:29,599 - > 00:03:32,960 I have worked with clients where we are testing those pieces into 84 00:03:32,960 - > 00:03:33,439 the funnel. 85 00:03:33,599 - > 00:03:36,400 So I have what I call the buyer-builder blueprint. 86 00:03:36,479 - > 00:03:38,879 And one of the things within that is identifying your front 87 00:03:39,039 - > 00:03:40,639 end and your end goal offer. 88 00:03:40,879 - > 00:03:43,360 A lot of people start with that end goal offer, right? 89 00:03:43,439 - > 00:03:46,560 It's that higher ticket program, the membership, et cetera. 90 00:03:46,719 - > 00:03:48,879 And that's a great place to start when you're building your 91 00:03:48,879 - > 00:03:49,199 business. 92 00:03:49,280 - > 00:03:50,719 But how do you get people into it? 93 00:03:50,879 - > 00:03:53,919 And that front end piece is going to be the first thing 94 00:03:53,919 - > 00:03:56,400 you're sending a cold audience to with ads. 95 00:03:56,560 - > 00:03:59,919 So if you don't know what that is yet, it can be really 96 00:03:59,919 - > 00:04:03,120 challenging when you're trying to run ads and figure out what 97 00:04:03,120 - > 00:04:04,000 that front end is. 98 00:04:04,240 - > 00:04:07,039 It's again that same concept of you're going to pay to test. 99 00:04:07,199 - > 00:04:10,560 So, best case scenario, you have tested and validated it. 100 00:04:10,800 - > 00:04:13,039 Doesn't mean you can't test multiple with ads. 101 00:04:13,120 - > 00:04:16,560 I do that for clients all the time, but you want to at least 102 00:04:16,560 - > 00:04:18,000 know what these pieces are. 103 00:04:18,240 - > 00:04:18,480 Yeah. 104 00:04:18,639 - > 00:04:21,600 I think it's interesting that your expertise is in meta-ads 105 00:04:21,680 - > 00:04:24,560 and you're also a funnel strategist because usually I 106 00:04:24,560 - > 00:04:26,560 feel like we're going to hire one or the other. 107 00:04:26,720 - > 00:04:28,800 We're not going to hire someone who is both. 108 00:04:28,959 - > 00:04:32,319 So tell me, you alluded to it a little bit, but tell us 109 00:04:32,319 - > 00:04:35,120 specifically like why do you do both those things and how do 110 00:04:35,120 - > 00:04:37,279 those work together to support each other? 111 00:04:37,600 - > 00:04:38,079 Yeah. 112 00:04:38,319 - > 00:04:42,240 So because of my corporate career, I know that you have to 113 00:04:42,240 - > 00:04:45,439 have that full marketing strategy to activate the ads. 114 00:04:45,519 - > 00:04:46,319 I know the power of it. 115 00:04:46,399 - > 00:04:49,439 I've done that for clients for many, many years. 116 00:04:49,759 - > 00:04:54,480 And when I started my business doing ads, I was always really 117 00:04:54,480 - > 00:04:58,160 interested in the funnel side of things because at the end of the 118 00:04:58,160 - > 00:05:01,439 day, your ads are supporting the funnel, right? 119 00:05:01,920 - > 00:05:05,120 And without that information, without knowing what's working 120 00:05:05,120 - > 00:05:08,160 in the funnel, without having access to that data, without 121 00:05:08,160 - > 00:05:11,439 making sure that the funnel is set up to convert, your ads 122 00:05:11,439 - > 00:05:13,199 aren't going, you're, but they're not going to work as 123 00:05:13,199 - > 00:05:13,680 hard for you. 124 00:05:13,759 - > 00:05:18,079 And so for me, I'm happy to work with other funnel strategists 125 00:05:18,079 - > 00:05:19,279 when clients have separate ones. 126 00:05:19,360 - > 00:05:22,240 But that's one of the benefits that I bring to the table is I 127 00:05:22,240 - > 00:05:23,120 do both for you. 128 00:05:23,279 - > 00:05:27,120 When especially for my done for you clients, I have access to 129 00:05:27,120 - > 00:05:28,000 their back-end data. 130 00:05:28,079 - > 00:05:31,439 So when I do reports, I'm looking at the full picture, not 131 00:05:31,439 - > 00:05:34,160 just what our ads brought in, but how did they contribute to 132 00:05:34,160 - > 00:05:37,600 the overall launch or what we're running for the month, if it's 133 00:05:37,600 - > 00:05:38,720 evergreen, et cetera. 134 00:05:39,120 - > 00:05:43,680 It's a full marketing system, not just ads on its own, your 135 00:05:43,680 - > 00:05:44,399 funnel on its own. 136 00:05:44,480 - > 00:05:45,279 They work together. 137 00:05:45,519 - > 00:05:46,560 Yeah, I love that. 138 00:05:46,720 - > 00:05:49,680 It's kind of the visual I was getting, I my listeners know I 139 00:05:49,680 - > 00:05:51,600 come up with a lot of analogies that I think are really great. 140 00:05:51,680 - > 00:05:53,680 And sometimes they are, and sometimes they make no sense. 141 00:05:53,759 - > 00:05:54,720 But I think this is a good one. 142 00:05:55,040 - > 00:05:57,519 When you were talking, I was thinking like, okay, so this is 143 00:05:57,519 - > 00:06:01,040 basically like you print out thousands of flyers about this 144 00:06:01,040 - > 00:06:02,079 event that I'm having, right? 145 00:06:02,160 - > 00:06:04,079 And you're running all over town, like giving people the 146 00:06:04,079 - > 00:06:06,319 flyers, and here's where the event is, and here's what time 147 00:06:06,319 - > 00:06:10,399 to show up, and here's the butt we don't have the event ready to 148 00:06:10,399 - > 00:06:10,800 go, right? 149 00:06:10,879 - > 00:06:13,839 So like thousands of people get these flyers, everybody's like, 150 00:06:13,920 - > 00:06:16,319 yeah, we're going to the event, and then they show up and like 151 00:06:16,399 - > 00:06:17,120 nothing's happening. 152 00:06:17,199 - > 00:06:19,439 We have no food, the door's not even unlocked. 153 00:06:19,680 - > 00:06:22,639 That's kind of the difference between like running the ads and 154 00:06:22,639 - > 00:06:24,720 getting the awareness out there and finding the people. 155 00:06:24,879 - > 00:06:28,639 But then also you have to have like something created that they 156 00:06:28,639 - > 00:06:32,160 want that works, that converts when they actually get to the 157 00:06:32,160 - > 00:06:32,800 party, right? 158 00:06:33,279 - > 00:06:34,560 Yes, 100%. 159 00:06:35,199 - > 00:06:35,839 Okay, thank you. 160 00:06:35,920 - > 00:06:37,839 Thank you for validating my analogy. 161 00:06:38,879 - > 00:06:39,519 No problem. 162 00:06:40,000 - > 00:06:45,519 Okay, so let's talk about ads and what some of the common 163 00:06:45,519 - > 00:06:48,240 mistakes that you see people making with ads are. 164 00:06:48,560 - > 00:06:51,199 Yeah, I mean, the first one is really what we just talked 165 00:06:51,199 - > 00:06:51,519 about, right? 166 00:06:51,600 - > 00:06:54,079 Like it's using ads thinking it's gonna fix something that's 167 00:06:54,079 - > 00:06:57,759 broken or suddenly make people buy things that isn't validated 168 00:06:57,839 - > 00:06:59,759 that they don't necessarily need or want, right? 169 00:06:59,920 - > 00:07:03,360 So having that proven offer, that proven funnel, you know 170 00:07:03,439 - > 00:07:07,199 it's sold, you know, organically or however you're selling it, 171 00:07:07,439 - > 00:07:09,920 using that with ads, that's what's gonna work, right? 172 00:07:10,000 - > 00:07:11,040 So that's number one. 173 00:07:11,279 - > 00:07:14,319 Number two, and this is something I have seen time and 174 00:07:14,319 - > 00:07:18,079 time again, is using someone else's strategy. 175 00:07:18,319 - > 00:07:21,680 So just because something worked for someone else does not mean 176 00:07:21,680 - > 00:07:22,959 it's going to work for you. 177 00:07:23,199 - > 00:07:28,079 I have seen so many courses and course creators that are like, I 178 00:07:28,079 - > 00:07:31,439 ran this ad strategy, so now I'm gonna teach it to everyone. 179 00:07:31,680 - > 00:07:35,279 And here's the thing: they do not have the same offer as you. 180 00:07:35,360 - > 00:07:38,000 And even if they do, maybe you're taking their course on a 181 00:07:38,000 - > 00:07:40,480 particular funnel and you're building it the same way they 182 00:07:40,480 - > 00:07:40,720 did. 183 00:07:40,879 - > 00:07:42,160 They have a different audience. 184 00:07:42,319 - > 00:07:43,920 They have an established audience. 185 00:07:44,000 - > 00:07:47,519 They've been selling this long before they started running ads 186 00:07:47,600 - > 00:07:50,160 and before they started teaching you this ad strategy. 187 00:07:50,399 - > 00:07:54,560 You cannot take their same business model and ad strategy 188 00:07:54,560 - > 00:07:57,600 and replicate it to yours when you don't have the exact same 189 00:07:57,600 - > 00:08:01,279 number of sales, the same data that you've been sending back to 190 00:08:01,279 - > 00:08:03,120 Meta, the same audience size. 191 00:08:03,279 - > 00:08:04,639 They're not copy paste. 192 00:08:04,720 - > 00:08:09,600 And so one of the things that I am like I repeat it a thousand 193 00:08:09,600 - > 00:08:10,240 times over. 194 00:08:10,480 - > 00:08:14,079 Your ad strategy needs to be customized to your specific 195 00:08:14,079 - > 00:08:17,839 business, your offers, your goals, your budget, your 196 00:08:17,839 - > 00:08:20,639 audience, your audience size, your the health of your pixel, 197 00:08:20,800 - > 00:08:25,040 which is a piece of code that sends data between your website, 198 00:08:25,199 - > 00:08:26,959 sales pages, et cetera, back to Meta. 199 00:08:27,120 - > 00:08:30,160 All these things need to be customized to you and your 200 00:08:30,160 - > 00:08:32,320 business in order for you to have success with ads. 201 00:08:32,480 - > 00:08:35,360 Copying and pasting someone else's strategy does not mean 202 00:08:35,360 - > 00:08:37,519 you're going to copy and paste the same results. 203 00:08:37,679 - > 00:08:41,919 And I've had so many clients come to me after taking a course 204 00:08:41,919 - > 00:08:45,279 or working with a coach who was replicating something else, and 205 00:08:45,279 - > 00:08:46,960 they're like, I didn't get any results. 206 00:08:47,120 - > 00:08:50,559 And it's just, it puts a bad taste of ads in a lot of 207 00:08:50,559 - > 00:08:52,080 people's mouths, so to speak. 208 00:08:52,240 - > 00:08:55,919 And it's it's not that ads don't work for them, it's that they're 209 00:08:55,919 - > 00:08:58,159 not using the strategy that's designed for them. 210 00:08:58,480 - > 00:09:02,320 That is probably the biggest uh mistake I see. 211 00:09:02,480 - > 00:09:07,440 And alongside that, it's the you know Googling of things and 212 00:09:07,440 - > 00:09:09,360 using the wrong strategy for their business. 213 00:09:09,519 - > 00:09:13,840 You know, there's even Meta, you following Meta's prompts uh 214 00:09:14,000 - > 00:09:17,440 today, and we could spend hours talking about AI and ads. 215 00:09:17,519 - > 00:09:21,200 I'm currently doing a whole series on it over on Instagram. 216 00:09:21,360 - > 00:09:26,080 But Meta has invested millions of dollars into AI. 217 00:09:26,320 - > 00:09:30,240 So all of their recommendations inside of Ads Manager are 218 00:09:30,240 - > 00:09:34,559 pushing people to use their AI, pushing people to use Advantage 219 00:09:34,559 - > 00:09:36,879 Plus, which is their in-platform AI. 220 00:09:37,120 - > 00:09:40,639 From an objective standpoint, from an audience standpoint, 221 00:09:40,879 - > 00:09:43,600 doing different AI creative layers, like they are pushing it 222 00:09:43,600 - > 00:09:43,919 hard. 223 00:09:44,080 - > 00:09:46,879 They're even, they have this new up, what's not new anymore, but 224 00:09:46,879 - > 00:09:49,200 they have this thing called an opportunity score. 225 00:09:49,440 - > 00:09:52,559 And it can scare people if you do not know what it means and 226 00:09:52,559 - > 00:09:54,720 you're just in there and you're like, oh my gosh, my opportunity 227 00:09:54,720 - > 00:09:55,919 score is only 60%. 228 00:09:56,320 - > 00:09:57,759 Like I have so much room to grow. 229 00:09:57,840 - > 00:09:59,600 I have to do all these different things that it's telling me. 230 00:09:59,840 - > 00:10:02,879 Every single thing it's gonna tell you is to turn on Advantage 231 00:10:03,039 - > 00:10:03,519 Plus. 232 00:10:03,759 - > 00:10:05,840 But it's not always right for your business. 233 00:10:05,919 - > 00:10:08,559 And so this is a huge mistake I see people make. 234 00:10:08,799 - > 00:10:12,559 I I was just in one of my own clients' accounts, and it 235 00:10:12,559 - > 00:10:16,799 continuously gives me this prompt to say uh that I should 236 00:10:16,799 - > 00:10:24,000 increase or change our audience to include people 18 to 39 and 237 00:10:24,000 - > 00:10:25,120 to include men. 238 00:10:25,759 - > 00:10:28,799 Her membership is for women 40 plus. 239 00:10:29,120 - > 00:10:32,240 So no, I am not going to add in men. 240 00:10:32,320 - > 00:10:34,799 I'm not going to add in 18 to 40, 39. 241 00:10:35,039 - > 00:10:36,799 Like that's not her audience. 242 00:10:36,960 - > 00:10:41,519 So I don't care what reaching them is going to do for her, you 243 00:10:41,519 - > 00:10:45,279 know, for her ads, it's not going to align with her goals. 244 00:10:45,519 - > 00:10:48,080 The other day I went in to create a campaign for the same 245 00:10:48,080 - > 00:10:48,399 client. 246 00:10:48,559 - > 00:10:50,879 This one literally had me laughing out loud. 247 00:10:51,120 - > 00:10:53,200 It said, you should change your budget. 248 00:10:53,279 - > 00:10:56,240 You'll get more results if you increase your budget, of course. 249 00:10:56,480 - > 00:11:00,960 But the change it gave me, we were doing$40 a day, and it said 250 00:11:00,960 - > 00:11:04,639 to go up to$439 a day. 251 00:11:04,960 - > 00:11:07,679 $439 a day from$40. 252 00:11:08,000 - > 00:11:12,240 Meta does not know your goals, your business, or your budget, 253 00:11:12,320 - > 00:11:12,720 apparently. 254 00:11:12,960 - > 00:11:13,679 Or your budget. 255 00:11:14,080 - > 00:11:16,879 Like it doesn't care about any of these things. 256 00:11:17,120 - > 00:11:19,519 It cares about it, they are a business. 257 00:11:19,679 - > 00:11:22,960 It cares about their bottom line, their priorities, their 258 00:11:23,200 - > 00:11:25,840 prompts do not necessarily align with your business. 259 00:11:26,000 - > 00:11:28,080 So do not follow them blindly. 260 00:11:28,320 - > 00:11:32,159 And having the support of a strategist or understanding 261 00:11:32,159 - > 00:11:35,840 these things about the inner workings of ads manager is gonna 262 00:11:35,840 - > 00:11:39,360 make a huge difference in results because it you can have 263 00:11:39,360 - > 00:11:41,679 that guidance on what to listen to and what not to. 264 00:11:41,840 - > 00:11:42,000 Yeah. 265 00:11:42,240 - > 00:11:46,480 It's it blows my mind how incorrect their AI can be. 266 00:11:46,720 - > 00:11:46,960 Yeah. 267 00:11:47,120 - > 00:11:49,679 439 is weirdly specific too. 268 00:11:49,919 - > 00:11:51,360 It was so specific. 269 00:11:51,519 - > 00:11:54,879 I like I I literally started laughing out loud, and my 270 00:11:54,879 - > 00:11:56,559 husband was like, is everything okay up there? 271 00:11:56,639 - > 00:11:58,559 I'm like, I this isn't. 272 00:11:58,799 - > 00:12:00,879 This is not this is insane. 273 00:12:01,360 - > 00:12:03,600 They gave me tons of content to create. 274 00:12:03,679 - > 00:12:07,360 I like went on a whole thing, but I mean, it's ridiculous. 275 00:12:07,519 - > 00:12:08,559 Some of these prompts. 276 00:12:08,799 - > 00:12:09,440 Yeah, yeah. 277 00:12:09,519 - > 00:12:12,320 There, I mean, this could be a whole other series of podcast 278 00:12:12,320 - > 00:12:14,720 episodes, like the limitations of AI. 279 00:12:14,879 - > 00:12:18,799 But I mean, I think I love what you said about not trying to 280 00:12:18,799 - > 00:12:20,240 copy someone else's strategy. 281 00:12:20,320 - > 00:12:23,039 I was laughing, flash, dying on the inside. 282 00:12:23,200 - > 00:12:26,879 Cause when I first years and years and years ago, um, I was a 283 00:12:27,039 - > 00:12:28,240 dating relationship coach. 284 00:12:28,320 - > 00:12:33,679 And my certification I got was still ridiculously expensive, 285 00:12:33,759 - > 00:12:35,440 and I'm going to tell you how to pay for it. 286 00:12:35,759 - > 00:12:38,879 But part of the appeal was like, we're also going to tell you how 287 00:12:38,879 - > 00:12:41,360 to build your business and how to get clients, and it's going 288 00:12:41,360 - > 00:12:42,000 to be amazing. 289 00:12:42,480 - > 00:12:46,720 And that entire section of the training was runoff, right? 290 00:12:46,960 - > 00:12:49,759 Because we had run out once we started for business. 291 00:12:50,159 - > 00:12:52,000 And we absolutely crossed it. 292 00:12:52,720 - > 00:12:55,519 And that was a totally different time, right? 293 00:12:55,679 - > 00:12:57,679 Like ads were at a different place. 294 00:12:57,840 - > 00:13:01,200 I don't know, it was probably like that I got my certification 295 00:13:01,200 - > 00:13:05,519 in like early 2020, maybe. 296 00:13:05,759 - > 00:13:10,799 So she had probably been around ads since like early 2000s, uh, 297 00:13:11,120 - > 00:13:15,600 which was a total different era where different things were 298 00:13:15,600 - > 00:13:15,919 working. 299 00:13:16,080 - > 00:13:17,440 I think it was much easier then. 300 00:13:17,600 - > 00:13:20,559 I think it was much cheaper than it just everything was 301 00:13:20,559 - > 00:13:21,120 different, right? 302 00:13:21,200 - > 00:13:24,080 And we're going to talk a little bit about what is changing with 303 00:13:24,080 - > 00:13:24,799 ads right now. 304 00:13:24,960 - > 00:13:28,559 But I think that's part of it too, is like, yeah, it worked 305 00:13:28,559 - > 00:13:32,159 for her when she did it two years ago, but how much has 306 00:13:32,159 - > 00:13:33,440 changed in two years? 307 00:13:33,679 - > 00:13:35,440 Probably quite a lot. 308 00:13:36,080 - > 00:13:38,480 Yeah, I mean, things change constantly. 309 00:13:38,639 - > 00:13:41,840 I mean, uh, when I launched my business, I've launched this 310 00:13:41,840 - > 00:13:42,639 business twice now. 311 00:13:42,720 - > 00:13:45,759 And the first time I launched it was during the pandemic, and ads 312 00:13:45,759 - > 00:13:47,840 were in a whole different ballgame back then. 313 00:13:48,000 - > 00:13:50,159 I mean, if you had success back then and you're trying to 314 00:13:50,159 - > 00:13:53,840 replicate those exact same things right now, you are in for 315 00:13:53,840 - > 00:13:57,360 a sore response because it is a very different ballgame. 316 00:13:57,519 - > 00:14:00,159 Even people, I have people coming to me all the time that 317 00:14:00,159 - > 00:14:02,960 are like, my ads used to work, but then late last year they 318 00:14:02,960 - > 00:14:03,360 stopped. 319 00:14:03,519 - > 00:14:07,120 Well, that's because Meta made a huge change in the entire ads 320 00:14:07,120 - > 00:14:07,600 ecosystem. 321 00:14:07,759 - > 00:14:10,720 So if your ads were working last year and you have not been 322 00:14:10,720 - > 00:14:13,360 keeping up with these changes, they're not going to work this 323 00:14:13,360 - > 00:14:13,679 year. 324 00:14:13,919 - > 00:14:16,960 Uh, one of the biggest things they changed is the algorithm 325 00:14:16,960 - > 00:14:18,159 that powers your ads. 326 00:14:18,320 - > 00:14:22,720 So in the past, we used to get really specific with who we were 327 00:14:22,720 - > 00:14:23,519 targeting on Meta. 328 00:14:23,679 - > 00:14:26,879 So we could, you know, layer in a bunch of different interests 329 00:14:26,879 - > 00:14:31,519 to get really niche into who we were targeting and have like a 330 00:14:31,519 - > 00:14:34,159 handful of creatives, but we didn't need that many. 331 00:14:34,320 - > 00:14:38,159 Right now, with this new update, it's called Andromeda, Meta 332 00:14:38,399 - > 00:14:44,000 relies really heavily on your creative to inform who to reach 333 00:14:44,000 - > 00:14:45,440 within your audience. 334 00:14:45,679 - > 00:14:49,519 Now, a big misconception there is that this now means that you 335 00:14:49,519 - > 00:14:53,120 can just use Advantage Plus, their other AI, or go really 336 00:14:53,120 - > 00:14:56,799 broad, just demo targeting, and then let your creative do, you 337 00:14:56,799 - > 00:14:57,600 know, the targeting. 338 00:14:57,759 - > 00:15:00,960 And that's what a lot of experts, I say in air quiz, 339 00:15:01,120 - > 00:15:04,240 because not everybody is the right kind of expert, but 340 00:15:04,480 - > 00:15:05,919 they're saying, yes, go do this. 341 00:15:06,080 - > 00:15:08,080 Broad's working for me, broad's working for me. 342 00:15:08,320 - > 00:15:10,480 Again, these people have very different audiences. 343 00:15:10,639 - > 00:15:15,120 So broad might work for some people whose offer is relevant 344 00:15:15,120 - > 00:15:18,720 to the masses or who has a ton of sales data. 345 00:15:18,799 - > 00:15:22,720 Like we're talking 50 sales a day, kind of tons of sales data 346 00:15:22,879 - > 00:15:26,080 to send back to Meta to say who their purchasers are. 347 00:15:26,240 - > 00:15:28,960 But if you don't have that volume, if you don't aren't 348 00:15:28,960 - > 00:15:31,440 consistently sending sales data back to Meta, you don't have a 349 00:15:31,440 - > 00:15:35,120 big audience, you don't have a big budget, that may not work 350 00:15:35,120 - > 00:15:35,519 for you. 351 00:15:35,679 - > 00:15:40,159 And so I still recommend for the majority of my clients that you 352 00:15:40,159 - > 00:15:44,799 need to still have some layer in uh the audience targeting in 353 00:15:44,799 - > 00:15:49,039 there, whether it's category or you know, deeper demographics or 354 00:15:49,039 - > 00:15:53,759 life stage or something, to be able to then live with your 355 00:15:54,000 - > 00:15:57,519 really, really specific messaging and volume and variety 356 00:15:57,519 - > 00:16:01,039 within that messaging to help Meta find who within your 357 00:16:01,039 - > 00:16:03,440 audience is likely to take your desired action. 358 00:16:03,679 - > 00:16:07,600 And so that's one of the biggest changes is you need to really 359 00:16:07,600 - > 00:16:11,360 hone in on that messaging and let your messaging really speak 360 00:16:11,360 - > 00:16:14,480 to who that person is that you're trying to reach, why they 361 00:16:14,480 - > 00:16:16,799 should, you know, what the benefits are of what you're 362 00:16:16,799 - > 00:16:19,200 offering them into order to get them to take your desired 363 00:16:19,200 - > 00:16:19,600 action. 364 00:16:19,759 - > 00:16:24,320 But pair that with the right type of targeting doesn't mean 365 00:16:24,320 - > 00:16:28,000 you can't test broad, but and that's you know, another part of 366 00:16:28,000 - > 00:16:30,559 my my framework is testing should be something that you're 367 00:16:30,559 - > 00:16:31,360 always doing. 368 00:16:31,519 - > 00:16:34,320 But you shouldn't just go broad because everyone's saying to go 369 00:16:34,320 - > 00:16:34,559 broad. 370 00:16:34,639 - > 00:16:36,159 It's not right for everyone. 371 00:16:36,399 - > 00:16:39,679 So that has been the biggest, one of the biggest changes in 372 00:16:39,679 - > 00:16:43,039 addition to all these AI levers that are constantly happening, 373 00:16:43,360 - > 00:16:46,799 is this switch from having to get really specific with your 374 00:16:46,799 - > 00:16:50,879 audiences to having to have this volume, variety, and extreme 375 00:16:50,879 - > 00:16:54,879 specificity in your messaging to inform your targeting 376 00:16:54,960 - > 00:16:55,600 essentially. 377 00:16:55,840 - > 00:16:59,840 Something that I've seen a lot of people who used to run ads do 378 00:17:00,159 - > 00:17:03,600 is um, you know, they were running one or two creatives and 379 00:17:03,600 - > 00:17:05,680 then just like letting their creatives run for a while. 380 00:17:05,920 - > 00:17:07,119 That's not working anymore. 381 00:17:07,279 - > 00:17:11,759 You have to refresh it, you have to have that variety formatted 382 00:17:11,759 - > 00:17:12,880 to figure out what's working. 383 00:17:13,119 - > 00:17:17,519 I'd say another thing that I've seen with Meta because it's 384 00:17:17,839 - > 00:17:20,319 relying a lot on the actions people are taking. 385 00:17:20,480 - > 00:17:23,599 In the past, you used to be able to run lead gen, you know, free 386 00:17:23,599 - > 00:17:26,240 lead magnets in between launches, for example. 387 00:17:26,319 - > 00:17:29,039 Uh, and you might not have anything to sell to them for 388 00:17:29,039 - > 00:17:29,759 three months. 389 00:17:30,000 - > 00:17:31,119 And it was fine. 390 00:17:31,440 - > 00:17:36,000 But now you need to tell Meta who those buyers are much much 391 00:17:36,000 - > 00:17:36,480 sooner. 392 00:17:36,640 - > 00:17:39,839 Like the sooner you can tell them if that lead is converting 393 00:17:39,839 - > 00:17:42,960 into a buyer, the better quality your lead's going to be. 394 00:17:43,119 - > 00:17:46,559 So that long window of just doing free, free, free, building 395 00:17:46,559 - > 00:17:49,759 up my email list with no paid, and then just doing a big paid 396 00:17:49,759 - > 00:17:53,680 launch, that strategy, both from a funnel and an ads perspective, 397 00:17:53,839 - > 00:17:54,720 isn't working anymore. 398 00:17:54,880 - > 00:17:58,160 You need to be able to get people to buy even low ticket, 399 00:17:58,240 - > 00:18:02,480 like little things throughout in order to feed that back to Meta 400 00:18:02,559 - > 00:18:03,839 so that they know who the buyers are. 401 00:18:03,920 - > 00:18:05,359 That's going to help with lead quality. 402 00:18:05,440 - > 00:18:08,160 So that's another thing I'm seeing in one of the big changes 403 00:18:08,160 - > 00:18:09,759 over the last really six months. 404 00:18:10,000 - > 00:18:11,200 Yeah, that's interesting. 405 00:18:11,279 - > 00:18:14,960 Cause that's what I had always heard about meta ads was that it 406 00:18:14,960 - > 00:18:19,279 was actually more helpful to do like a long period of your lead 407 00:18:19,279 - > 00:18:21,359 magnet or your freebie or whatever it is, right? 408 00:18:21,440 - > 00:18:23,759 Because that's how you gather all that information and you 409 00:18:23,759 - > 00:18:26,799 tell Meta who you want and who wants you. 410 00:18:26,960 - > 00:18:28,559 And then you run the paid thing. 411 00:18:28,640 - > 00:18:31,680 But so it sounds like what you're saying is like it's not 412 00:18:31,680 - > 00:18:34,799 that you can't run ads to your free thing, but you want to 413 00:18:34,799 - > 00:18:36,960 intersperse that also with paid. 414 00:18:37,359 - > 00:18:38,240 Yeah, absolutely. 415 00:18:38,400 - > 00:18:42,480 So, like whether it's a tripwire funnel or a low-ticket funnel 416 00:18:42,480 - > 00:18:46,720 that you're doing, or even if it's like um, you know, you 417 00:18:46,720 - > 00:18:49,839 might do a free lead magnet, but maybe you do a low-ticket paid 418 00:18:49,839 - > 00:18:52,400 pop-up or something that happens, you know, it's a month 419 00:18:52,480 - > 00:18:53,039 or whatever it is. 420 00:18:53,119 - > 00:18:54,319 I mean, every strategy is different. 421 00:18:54,400 - > 00:18:57,440 And that's where coming up with the right funnel is so important 422 00:18:57,440 - > 00:18:59,599 when it comes to, you know, having the right ad strategy. 423 00:18:59,680 - > 00:19:02,000 They like we talked about earlier, they go hand in hand. 424 00:19:02,240 - > 00:19:05,839 But having opportunities for your your email list, for your 425 00:19:05,839 - > 00:19:08,720 audience to buy from you throughout the month, 426 00:19:08,880 - > 00:19:11,920 throughout, you know, the quarter, not just during a big 427 00:19:11,920 - > 00:19:15,359 launch, that's going to help feed that data faster to Meta. 428 00:19:15,759 - > 00:19:17,119 Okay, that makes sense. 429 00:19:17,359 - > 00:19:22,319 Okay, so we've established that if you have not run meta ads and 430 00:19:22,319 - > 00:19:25,119 you want to, and you feel like you're in that place where you 431 00:19:25,119 - > 00:19:30,640 have a proven offer and relatively structured funnel, 432 00:19:30,799 - > 00:19:34,559 obviously could always be improved and judged up. 433 00:19:34,720 - > 00:19:37,920 But um, so the answer is obviously higher Samantha, 434 00:19:38,079 - > 00:19:38,240 right? 435 00:19:38,319 - > 00:19:41,759 Because everything you just told me has just like boggled my 436 00:19:41,759 - > 00:19:41,839 mind. 437 00:19:41,920 - > 00:19:43,599 And now I'm like, no wonder people pay her. 438 00:19:45,119 - > 00:19:48,000 That's also something that you should pay ads too, right? 439 00:19:48,079 - > 00:19:50,960 Like they used to be like, I can probably figure this out myself. 440 00:19:51,119 - > 00:19:54,799 Like I've got Canva, I can answer these questions, I know 441 00:19:54,799 - > 00:19:58,319 who I'm looking for, I'll just run it for$20 a day and see what 442 00:19:58,319 - > 00:19:58,640 happens. 443 00:19:58,880 - > 00:20:02,640 And I mean, years and years and years ago, things did happen. 444 00:20:02,880 - > 00:20:06,640 And now I feel like it's so complicated, it's so hard to 445 00:20:06,640 - > 00:20:07,680 figure out on your own. 446 00:20:08,000 - > 00:20:08,480 It is. 447 00:20:08,559 - > 00:20:11,759 And that's why Meta is often pushing like the boost. 448 00:20:11,839 - > 00:20:12,960 Um, we didn't even talk about that. 449 00:20:13,200 - > 00:20:15,119 My goodness, I could go on for hours on that one. 450 00:20:15,279 - > 00:20:17,359 But like they feed that to everyone, you know. 451 00:20:17,440 - > 00:20:18,799 They I get it all the time too. 452 00:20:18,880 - > 00:20:20,960 You post something and it's like boost this post. 453 00:20:21,039 - > 00:20:21,200 Yeah. 454 00:20:21,519 - > 00:20:22,799 That's not running ads. 455 00:20:22,960 - > 00:20:23,279 Yeah. 456 00:20:23,359 - > 00:20:25,839 It's so much easier than going into ads manager, way less 457 00:20:25,839 - > 00:20:26,319 complicated. 458 00:20:26,480 - > 00:20:29,279 And it's not actually designed to get you business results. 459 00:20:29,359 - > 00:20:31,519 It's designed to get you like vanity metrics. 460 00:20:31,599 - > 00:20:31,920 Yeah. 461 00:20:32,240 - > 00:20:38,880 And um, you know, like we talked about earlier, Meta does things 462 00:20:38,880 - > 00:20:40,559 to align with their goals. 463 00:20:40,799 - > 00:20:44,400 You know, the more, the more you do things correctly on their 464 00:20:44,400 - > 00:20:46,640 platform, the more money you'll spend and therefore the money, 465 00:20:46,799 - > 00:20:47,759 more money they'll make. 466 00:20:48,000 - > 00:20:50,559 But that's not how they're pushing things out, right? 467 00:20:50,640 - > 00:20:54,319 Like they're pushing out what is go, what they believe is going 468 00:20:54,319 - > 00:20:57,279 to work for more of the masses and what's going to make them 469 00:20:57,279 - > 00:20:58,400 the most money. 470 00:20:58,640 - > 00:21:03,839 And so, you know, it's really about understanding how ads 471 00:21:03,839 - > 00:21:06,720 work, whether it's through working with someone I have done 472 00:21:06,720 - > 00:21:08,319 with you and done for you services. 473 00:21:08,480 - > 00:21:12,480 So it's learning it, being able to do it on your own or hiring 474 00:21:12,480 - > 00:21:12,880 it out. 475 00:21:13,039 - > 00:21:16,880 But trying to figure it out on your own can be so confusing, so 476 00:21:16,880 - > 00:21:17,519 overwhelming. 477 00:21:17,680 - > 00:21:19,759 It's just not straightforward anymore. 478 00:21:20,000 - > 00:21:23,440 I mean, even me as someone who's been doing this for a very long 479 00:21:23,440 - > 00:21:26,960 time, I go into Ads Manager and I go into my clients' accounts 480 00:21:27,039 - > 00:21:29,279 and sometimes they look different, like completely 481 00:21:29,279 - > 00:21:33,759 different because they roll changes out, not like all at 482 00:21:33,759 - > 00:21:34,079 once. 483 00:21:34,240 - > 00:21:37,119 They might roll something out to a handful of accounts and then 484 00:21:37,119 - > 00:21:37,839 trickle down. 485 00:21:37,920 - > 00:21:41,279 And so I will see things that are happening across different 486 00:21:41,279 - > 00:21:42,799 accounts at different times. 487 00:21:42,960 - > 00:21:44,000 They look different. 488 00:21:44,240 - > 00:21:47,279 It's one of the reasons why I have I have tried a couple of 489 00:21:47,279 - > 00:21:49,359 times to figure out how to create an ads course. 490 00:21:49,440 - > 00:21:53,119 And I am just like, besides the fact that I am so passionate 491 00:21:53,119 - > 00:21:56,319 about customizing things, and I just want to make sure that it 492 00:21:56,319 - > 00:22:01,039 is set up that way, I the amount of times you Have to re-record 493 00:22:01,279 - > 00:22:05,039 in order to get ads manager to look the right way is insane. 494 00:22:05,359 - > 00:22:08,079 And it's one of the reasons why people, when they take ads 495 00:22:08,079 - > 00:22:11,200 courses, they're very confused because if it's not updated 496 00:22:11,200 - > 00:22:14,720 regularly, it may not look the same, it might be very 497 00:22:14,720 - > 00:22:15,279 different. 498 00:22:15,440 - > 00:22:18,640 And I mean, it's just one of the many reasons why just not 499 00:22:18,799 - > 00:22:21,279 learning ads from a course is not always the best way to go. 500 00:22:21,519 - > 00:22:23,039 Yeah, that totally makes sense. 501 00:22:23,279 - > 00:22:28,160 So for people who have run meta ads before and didn't really get 502 00:22:28,160 - > 00:22:30,799 the results that they were hoping for, what advice do you 503 00:22:30,799 - > 00:22:31,680 have for them? 504 00:22:32,400 - > 00:22:36,079 So one of the things that I would say is first understand if 505 00:22:36,079 - > 00:22:39,039 it was your ads that weren't working or if there's something 506 00:22:39,039 - > 00:22:39,599 within your funnel. 507 00:22:39,759 - > 00:22:42,160 I actually created a scorecard that does just that. 508 00:22:42,400 - > 00:22:45,440 You literally plug in your funnel metrics, plug in your key 509 00:22:45,440 - > 00:22:48,640 at metrics for ads, and it score uh changes it into like red, 510 00:22:48,720 - > 00:22:52,720 yellow, green is stoplight to tell you where things need to be 511 00:22:52,720 - > 00:22:53,519 optimized. 512 00:22:53,680 - > 00:22:56,799 Uh I would also think about, you know, what when you were running 513 00:22:56,799 - > 00:22:58,240 your ads before, when was it? 514 00:22:58,400 - > 00:22:59,680 When were you having success? 515 00:22:59,839 - > 00:23:02,640 Was it before Q4 of 2025? 516 00:23:02,880 - > 00:23:05,440 Because that's when things, that's when Andromeda rolled out 517 00:23:05,519 - > 00:23:06,880 and things changed drastically. 518 00:23:07,039 - > 00:23:10,400 So if it was before then, I would strongly urge them to 519 00:23:10,400 - > 00:23:13,279 relook at that strategy, make sure they have that volume and 520 00:23:13,279 - > 00:23:14,000 variety. 521 00:23:14,079 - > 00:23:16,880 Um, or contact me, happy to look at it with you. 522 00:23:17,119 - > 00:23:21,519 And um, really make sure you're creating your strategy to align 523 00:23:21,519 - > 00:23:23,200 with the needs of Meta today. 524 00:23:23,519 - > 00:23:26,079 That's really the biggest thing I have seen for people who've 525 00:23:26,079 - > 00:23:28,000 had success before and are not anymore. 526 00:23:28,079 - > 00:23:30,400 It's because they haven't optimized their strategy to 527 00:23:30,400 - > 00:23:32,240 align with the needs of Andromeda. 528 00:23:32,400 - > 00:23:32,720 Yeah. 529 00:23:32,880 - > 00:23:36,079 That or their funnel isn't actually set up to convert with 530 00:23:36,079 - > 00:23:36,480 ads. 531 00:23:36,720 - > 00:23:37,119 Right. 532 00:23:37,359 - > 00:23:38,319 Awesome. 533 00:23:38,880 - > 00:23:41,440 I thought that was my last question, but then I just 534 00:23:41,440 - > 00:23:43,920 thought of another one because I feel like I, especially when I 535 00:23:43,920 - > 00:23:48,079 was building my business, I always was thinking like, we I 536 00:23:48,079 - > 00:23:51,440 don't know if other people think this way, but I think like paid 537 00:23:51,440 - > 00:23:54,720 ads are for like Coca-Cola. 538 00:23:55,279 - > 00:23:58,559 Paid ads are for, you know, like the big companies that have 539 00:23:58,559 - > 00:24:00,319 millions and millions of dollars to invest. 540 00:24:00,480 - > 00:24:03,759 And I noticed earlier you were talking about a client that had 541 00:24:03,759 - > 00:24:06,160 an ad that her budget was$40 a day. 542 00:24:06,240 - > 00:24:10,160 And so I just before we wrap up, wanted to circle back to that to 543 00:24:10,160 - > 00:24:14,240 see if my thinking is accurate in terms of like, do we have to 544 00:24:14,240 - > 00:24:17,279 have a big, huge budget in order to do ads successfully? 545 00:24:17,680 - > 00:24:19,200 No, you don't. 546 00:24:19,440 - > 00:24:21,759 Your budget needs to align with your goals. 547 00:24:21,920 - > 00:24:24,720 And so this is one of the things I have people ask me all the 548 00:24:24,720 - > 00:24:26,799 time, what should I spend on meta ads? 549 00:24:26,960 - > 00:24:29,279 I don't give blanket statements for it because it depends on 550 00:24:29,279 - > 00:24:30,000 your goals. 551 00:24:30,160 - > 00:24:33,119 And from there, we reverse engineer what your budget should 552 00:24:33,119 - > 00:24:34,640 be to help meet them. 553 00:24:34,960 - > 00:24:38,319 But your budget needs to align with your goals, the price of 554 00:24:38,319 - > 00:24:40,480 your offer, you know, your conversion metrics. 555 00:24:40,559 - > 00:24:42,640 That's for having that funnel metrics that have already 556 00:24:42,640 - > 00:24:45,119 worked, and that being able to understand what those metrics 557 00:24:45,119 - > 00:24:47,839 are is really helpful because it helps us figure out what the 558 00:24:47,839 - > 00:24:49,200 right ads budget is. 559 00:24:49,519 - > 00:24:52,000 But you don't have to have a massive budget. 560 00:24:52,079 - > 00:24:54,559 I have clients that spend, you know,$20 a day. 561 00:24:54,720 - > 00:24:56,799 I have clients that spend, you know,$50 a day. 562 00:24:56,880 - > 00:24:59,519 I've got ones that spend$100 a day or more. 563 00:24:59,759 - > 00:25:03,039 So, you know, it really again, it just is so dependent on your 564 00:25:03,039 - > 00:25:05,920 goals and you can have success with ads. 565 00:25:06,000 - > 00:25:08,079 You can get those consistent sales without having, you know, 566 00:25:08,240 - > 00:25:09,359 million-dollar budgets. 567 00:25:09,680 - > 00:25:10,319 Okay, good. 568 00:25:10,400 - > 00:25:11,680 I'm glad I asked that question. 569 00:25:11,920 - > 00:25:13,440 I love this conversation so much. 570 00:25:13,519 - > 00:25:14,480 This has been really helpful. 571 00:25:14,640 - > 00:25:17,920 I think there's just like so much, there's so much that goes 572 00:25:17,920 - > 00:25:23,279 into paid ads and so much like that we assume that we know or 573 00:25:23,279 - > 00:25:26,799 that the quote unquote experts are telling us that maybe isn't 574 00:25:26,799 - > 00:25:27,839 necessarily accurate. 575 00:25:28,000 - > 00:25:30,640 So I feel like this has been very enlightening. 576 00:25:30,799 - > 00:25:34,799 Um if people want to get that uh successful ad scorecard that you 577 00:25:34,799 - > 00:25:37,440 mentioned, or they just want to connect with you, they want to 578 00:25:37,440 - > 00:25:40,079 learn more about you, they want to see what you're talking about 579 00:25:40,079 - > 00:25:43,119 on Instagram, what are the ways for them to connect with you? 580 00:25:43,440 - > 00:25:43,839 Yes. 581 00:25:44,079 - > 00:25:47,200 So I will get you the link to include in the show notes for 582 00:25:47,200 - > 00:25:48,640 the successful ad scorecard. 583 00:25:48,720 - > 00:25:51,920 It's a great resource if you've been running ads and you just 584 00:25:51,920 - > 00:25:54,480 want to see, you know, what you can optimize, or even if you're 585 00:25:54,480 - > 00:25:57,119 thinking about getting started and you want to make sure that 586 00:25:57,119 - > 00:25:59,759 your funnel is set up for success, plugging in those 587 00:25:59,759 - > 00:26:02,240 funnel metrics, as long as you've got those greens, you'll 588 00:26:02,240 - > 00:26:04,240 be good to go to get started with ads. 589 00:26:04,400 - > 00:26:07,279 Uh so I'll make sure that that link is in the show notes for 590 00:26:07,279 - > 00:26:07,519 you. 591 00:26:07,759 - > 00:26:11,200 And then if you want to learn what it's like to have the 592 00:26:11,200 - > 00:26:14,559 support of someone uh who can give you that ads, proper ad 593 00:26:14,559 - > 00:26:16,720 strategy, either teach you ads or take it off your plate. 594 00:26:16,799 - > 00:26:20,000 I can also include the link to my uh ads call. 595 00:26:20,079 - > 00:26:22,720 You can we can hop on a quick call and walk through what 596 00:26:22,720 - > 00:26:25,039 success with ads will look like for your business. 597 00:26:25,119 - > 00:26:28,240 And the best way to connect with me is on Instagram at Samantha 598 00:26:28,240 - > 00:26:29,039 Find Digital. 599 00:26:29,279 - > 00:26:29,680 Awesome. 600 00:26:29,839 - > 00:26:31,839 I will put all of those links in the show notes. 601 00:26:32,000 - > 00:26:35,680 I will be scheduling my call with you for sure to talk more 602 00:26:35,680 - > 00:26:37,440 about doing ads for my business. 603 00:26:37,599 - > 00:26:39,440 And thank you again so much for coming. 604 00:26:39,519 - > 00:26:40,880 This has been really helpful. 605 00:26:41,200 - > 00:26:42,799 Thank you so much for having me.