Build a Marketing Strategy That Fits Your Brain w/Polly Pollock

1 00:00:01,760 - > 00:00:02,640 SPEAKER_01: Hello, Polly. 2 00:00:02,720 - > 00:00:04,799 Welcome to the Powerful Women Rising podcast. 3 00:00:05,120 - > 00:00:06,559 Thank you so much for having me on. 4 00:00:06,799 - > 00:00:08,640 Yes, I'm so excited to talk to you today. 5 00:00:08,880 - > 00:00:10,960 Excited we both got our microphones working. 6 00:00:11,119 - > 00:00:14,800 There's no cat butts in the middle of us right now, at 7 00:00:14,800 - > 00:00:15,119 least. 8 00:00:15,359 - > 00:00:17,600 So we're um two for two. 9 00:00:18,079 - > 00:00:20,320 SPEAKER_00: Yeah, we had a we had a few teething issues, but 10 00:00:20,320 - > 00:00:23,440 we we got there just springing the chaos, but we got there in 11 00:00:23,440 - > 00:00:23,519 the city. 12 00:00:25,440 - > 00:00:28,079 SPEAKER_01: My Adderall will kick in very shortly, and then 13 00:00:28,079 - > 00:00:29,359 we'll be good to go. 14 00:00:29,679 - > 00:00:32,159 SPEAKER_00: So before we start talking, tell everybody a little 15 00:00:32,159 - > 00:00:33,759 bit about you and about what you do. 16 00:00:34,079 - > 00:00:35,840 Yeah, so my name is Polly Pollock. 17 00:00:35,920 - > 00:00:40,079 I'm a marketing and sales mentor for coaches, practitioners with 18 00:00:40,079 - > 00:00:43,600 ADHD who are really in that process of taking their online 19 00:00:43,600 - > 00:00:47,280 business full-time and beyond, um, but really mostly building 20 00:00:47,280 - > 00:00:48,320 those foundations. 21 00:00:48,560 - > 00:00:52,159 But they feel usually very like just stretched too thin, like 22 00:00:52,240 - > 00:00:54,960 they are being told to market, sell, show up online, get 23 00:00:55,119 - > 00:00:59,359 visible in ways that either feel completely inauthentic or ways 24 00:00:59,359 - > 00:01:02,320 that just drain the absolute life out of them, whether that's 25 00:01:02,320 - > 00:01:06,079 just like constant social media posting um or just kind of 26 00:01:06,079 - > 00:01:08,799 morphing themselves into someone they're not. 27 00:01:09,040 - > 00:01:12,319 Um, and so my my stance on all of this is it really doesn't 28 00:01:12,319 - > 00:01:12,959 need to be that way. 29 00:01:13,120 - > 00:01:16,319 And you can really lean into your unique strengths to market 30 00:01:16,480 - > 00:01:20,239 and get visible and and sell and become successful online and you 31 00:01:20,239 - > 00:01:21,040 don't have to change. 32 00:01:21,120 - > 00:01:22,719 And that's kind of that's my thing. 33 00:01:22,879 - > 00:01:26,640 So blending that strategy with also that really ADHD friendly 34 00:01:26,719 - > 00:01:29,120 um like approach to marketing. 35 00:01:29,359 - > 00:01:32,000 SPEAKER_01: I love that so much because one of the things that I 36 00:01:32,000 - > 00:01:34,400 talk about a lot, and one of the reasons that I started Powerful 37 00:01:34,400 - > 00:01:38,319 Woman Rising three years ago is because I was so tired of like 38 00:01:38,319 - > 00:01:40,879 the cookie cutter advice, the one size fits all. 39 00:01:41,040 - > 00:01:45,200 Like, here's the plan, like here's how I marketed, and it 40 00:01:45,200 - > 00:01:47,439 made me$10 billion in 50 seconds. 41 00:01:47,519 - > 00:01:50,560 And so if you follow this plan, you will also make$10 billion in 42 00:01:50,560 - > 00:01:51,519 50 seconds. 43 00:01:51,840 - > 00:01:55,439 And it's so hard, especially I think for people who are 44 00:01:55,439 - > 00:01:59,280 neurodivergent because we follow those plans and it doesn't work 45 00:01:59,280 - > 00:01:59,599 for us. 46 00:01:59,760 - > 00:02:02,719 And then it just creates so much shame because, like, why is it 47 00:02:02,719 - > 00:02:03,760 working for everyone else? 48 00:02:03,840 - > 00:02:05,280 But it's not working for me. 49 00:02:05,599 - > 00:02:07,120 SPEAKER_00: Yeah, yeah, you're so right. 50 00:02:07,280 - > 00:02:12,000 I think that's the the real um ish, like the main problem and 51 00:02:12,000 - > 00:02:14,960 issue that I see with new students and just new community 52 00:02:14,960 - > 00:02:16,800 members is that lack of self-trust. 53 00:02:17,439 - > 00:02:19,599 Because you have that when you're starting a business 54 00:02:19,680 - > 00:02:22,000 anyway, because you don't have any evidence there to like 55 00:02:22,000 - > 00:02:22,800 compare it to. 56 00:02:22,879 - > 00:02:24,800 And, you know, evidence creates confidence. 57 00:02:24,879 - > 00:02:26,800 So it makes sense that, you know, when you start off the 58 00:02:26,800 - > 00:02:28,479 bat, you're gonna be like, what the fuck am I doing? 59 00:02:28,560 - > 00:02:29,280 I don't know what I'm doing. 60 00:02:29,439 - > 00:02:30,560 Like, this is so scary. 61 00:02:30,719 - > 00:02:33,840 But I see a lot of people who have been in business also for 62 00:02:33,840 - > 00:02:36,879 kind of like a year or so, and they still haven't gotten 63 00:02:36,879 - > 00:02:39,680 consistent clients, they're still really struggling, and 64 00:02:39,680 - > 00:02:43,199 they end up trusting themselves less after trying these kind of 65 00:02:43,199 - > 00:02:46,400 quick fixes and do this strategy because it worked for me and it 66 00:02:46,400 - > 00:02:47,520 will definitely work for you. 67 00:02:47,759 - > 00:02:51,840 And that creates the story within us of like you're 68 00:02:51,840 - > 00:02:52,560 incapable. 69 00:02:52,719 - > 00:02:56,159 And because this person is successful on paper and it 70 00:02:56,159 - > 00:02:58,719 didn't work for you, you suck basically. 71 00:02:58,879 - > 00:03:01,520 That's the story that gets created, and it just doesn't, 72 00:03:01,599 - > 00:03:05,280 it's not true, but we it it's baked in at that point. 73 00:03:05,520 - > 00:03:06,639 SPEAKER_01: Yes, absolutely. 74 00:03:06,800 - > 00:03:09,680 And I love what we're talking about today because I know that 75 00:03:09,680 - > 00:03:13,360 ADHD entrepreneurs is your jam, that's what you specialize in. 76 00:03:13,520 - > 00:03:15,599 But I really feel like everything we're gonna talk 77 00:03:15,599 - > 00:03:18,240 about today in terms of marketing is applicable to 78 00:03:18,240 - > 00:03:21,360 everyone, whether they're neurodivergent or neurotypical. 79 00:03:21,599 - > 00:03:23,360 SPEAKER_00: Yeah, yeah, you're you're definitely right. 80 00:03:23,520 - > 00:03:27,680 I feel like so many of us on like online business owners, we 81 00:03:27,680 - > 00:03:28,560 have busy brains. 82 00:03:28,719 - > 00:03:31,280 And so a lot of the marketing and sales and business that I 83 00:03:31,280 - > 00:03:34,400 teach, yes, it's ADHD specific because that's who I work with. 84 00:03:34,479 - > 00:03:36,960 But I've also had people come into my world and work with me 85 00:03:36,960 - > 00:03:39,520 who aren't ADHD, but they're like, I've got a very busy 86 00:03:39,520 - > 00:03:39,840 brain. 87 00:03:40,000 - > 00:03:42,400 Um, I feel like I'm running at 100 miles an hour. 88 00:03:42,479 - > 00:03:45,120 And honestly, I feel like that's most entrepreneurs anyway. 89 00:03:45,280 - > 00:03:48,479 So this advice will definitely, I think, be useful to the 90 00:03:48,479 - > 00:03:52,400 listeners who don't have ADHD as well, but are feeling like the 91 00:03:52,400 - > 00:03:55,120 online business world is just full of noise and you want a 92 00:03:55,120 - > 00:03:57,360 more sustainable approach to growing your business. 93 00:03:57,520 - > 00:03:59,439 SPEAKER_01: Yeah, it's like all the things that make us great 94 00:03:59,439 - > 00:04:02,319 entrepreneurs or like that got us on this track to begin with, 95 00:04:02,400 - > 00:04:04,560 are also the things that make it really hard. 96 00:04:04,800 - > 00:04:06,080 SPEAKER_00: Yeah, yeah, definitely. 97 00:04:06,240 - > 00:04:10,080 Like our blessings are curses at the same time, I think. 98 00:04:10,240 - > 00:04:13,280 And especially when you've got a busy brain or an ADHD brain, 99 00:04:13,360 - > 00:04:16,639 it's like even when we hyper focus or whatever it is, that's 100 00:04:16,639 - > 00:04:19,439 a blessing, but it's also a curse because you've gotten like 101 00:04:19,439 - > 00:04:22,240 five hours worth of work done in two, but you so you've also like 102 00:04:22,319 - > 00:04:25,120 forgot to eat and you haven't peed in like seven hours. 103 00:04:25,199 - > 00:04:27,519 So like it's it's not great. 104 00:04:27,759 - > 00:04:30,399 But yeah, there's definitely a lot of uh polarity. 105 00:04:30,639 - > 00:04:33,519 SPEAKER_01: I'm laughing because these bags under my eyes are 106 00:04:33,519 - > 00:04:37,040 because I was in hyper focus until about 1.30 this morning. 107 00:04:37,279 - > 00:04:40,079 And it made me laugh when you said that because literally like 108 00:04:40,079 - > 00:04:43,040 8 15 last night, my dogs are being so annoying. 109 00:04:43,120 - > 00:04:45,199 And I'm like, why are you guys being so annoying? 110 00:04:45,279 - > 00:04:47,600 And then I looked at what time it was and I was like, oh, 111 00:04:47,759 - > 00:04:49,040 perhaps you would like to eat. 112 00:04:49,199 - > 00:04:49,839 I don't know. 113 00:04:50,160 - > 00:04:51,439 Sorry, my bad. 114 00:04:51,600 - > 00:04:55,519 I've been existing off half a cookie for the last nine hours. 115 00:04:55,839 - > 00:04:57,839 SPEAKER_00: Yeah, you you don't realize how deep you're in a 116 00:04:57,839 - > 00:05:03,040 hyper focus until you look at the time and it's like, oh shit, 117 00:05:03,120 - > 00:05:07,279 I've literally disregarded all of my um my basic needs and my 118 00:05:07,279 - > 00:05:08,480 dog's basic needs also. 119 00:05:10,879 - > 00:05:11,839 Yeah, exactly. 120 00:05:12,000 - > 00:05:12,319 Exactly. 121 00:05:12,639 - > 00:05:16,079 SPEAKER_01: Okay, so let's talk about some of the big mistakes 122 00:05:16,079 - > 00:05:19,680 that you see people making, especially ADHD entrepreneurs, 123 00:05:19,920 - > 00:05:24,399 when it comes to marketing and things that they're doing that 124 00:05:24,399 - > 00:05:28,160 they may not even realize are draining their energy and are 125 00:05:28,160 - > 00:05:30,480 also maybe not all that effective. 126 00:05:31,199 - > 00:05:31,759 SPEAKER_00: Yeah, yeah. 127 00:05:31,839 - > 00:05:35,199 Okay, so instantly I am gonna be bold and say social media. 128 00:05:35,439 - > 00:05:40,160 I feel like this is something I I feel that people still are in 129 00:05:40,160 - > 00:05:40,959 denial about. 130 00:05:41,199 - > 00:05:44,959 And I kind of came out very openly about the fact that I was 131 00:05:44,959 - > 00:05:48,240 stepping off of social media at the beginning of this year. 132 00:05:48,480 - > 00:05:51,759 And some people were like, oh, I've been wanting to kind of, 133 00:05:51,839 - > 00:05:54,399 I've been thinking this for so long, like I want to do it. 134 00:05:54,560 - > 00:05:58,399 And um, I feel like the conversation around social media 135 00:05:58,399 - > 00:06:01,279 actually not being the most effective way to market in 136 00:06:01,279 - > 00:06:04,079 general is only just starting to happen. 137 00:06:04,240 - > 00:06:07,120 But I do feel like people are still in denial of like, well, 138 00:06:07,360 - > 00:06:09,519 you can't have a coaching business without social media. 139 00:06:09,680 - > 00:06:12,079 And it's like, no, you really, really can. 140 00:06:12,240 - > 00:06:13,360 Like you absolutely can. 141 00:06:13,519 - > 00:06:17,040 And while I'm not inherently like anti-social media, the 142 00:06:17,040 - > 00:06:20,079 basis of the way I teach marketing doesn't focus on 143 00:06:20,079 - > 00:06:22,560 social media because it's not the most effective way when 144 00:06:22,560 - > 00:06:23,920 you're building those foundations. 145 00:06:24,079 - > 00:06:26,560 It's actually the slowest way in 2026. 146 00:06:26,959 - > 00:06:30,079 In my humble opinion, I've been in this space for a good few 147 00:06:30,079 - > 00:06:32,000 years now and it's definitely changed. 148 00:06:32,160 - > 00:06:33,680 It's been really up and down. 149 00:06:34,000 - > 00:06:36,399 It's not how it used to be. 150 00:06:36,560 - > 00:06:41,519 And I feel like trust is uh the hardest to build on social media 151 00:06:41,519 - > 00:06:43,600 compared to other channels. 152 00:06:43,839 - > 00:06:46,720 So, like other ways of marketing online. 153 00:06:47,120 - > 00:06:49,759 I feel like, yeah, social media will probably be the main one 154 00:06:49,759 - > 00:06:53,360 because it gives you ADHD, is especially that instant dopamine 155 00:06:53,600 - > 00:06:56,959 hit and that attachment, even when it's going badly and you 156 00:06:56,959 - > 00:07:00,079 complain day after day of like, oh man, my reel only got 20 157 00:07:00,079 - > 00:07:02,000 views, you know, this sucks. 158 00:07:02,240 - > 00:07:05,120 Why do you keep getting out of bed in the morning and doing the 159 00:07:05,120 - > 00:07:05,759 same shit? 160 00:07:06,000 - > 00:07:10,079 There's and I I am not judging anyone who's doing this because 161 00:07:10,079 - > 00:07:13,279 I used to do this, and it's that dopamine, it's that addiction of 162 00:07:13,279 - > 00:07:18,240 like, and it's also that drive, it's within us that's like, I'm 163 00:07:18,240 - > 00:07:19,680 gonna prove this wrong, you know. 164 00:07:19,759 - > 00:07:22,639 That's that's something that we all have in in us, and it's like 165 00:07:22,639 - > 00:07:26,240 a mission, but you you get out of bed day after day and do the 166 00:07:26,240 - > 00:07:28,639 same thing that's that's not working, and that's literally 167 00:07:28,639 - > 00:07:31,439 the definition of insanity is doing the same thing over and 168 00:07:31,439 - > 00:07:33,360 over again in expecting change. 169 00:07:33,600 - > 00:07:37,920 So, and I think the reason why it's so um so addictive for 170 00:07:37,920 - > 00:07:41,519 people is a just because social media is addictive, but B, it's 171 00:07:41,519 - > 00:07:43,759 because the the main conversation in the online 172 00:07:43,839 - > 00:07:46,800 business world is around social media marketing, and people 173 00:07:46,800 - > 00:07:49,920 don't even know that there's other routes that are way more 174 00:07:49,920 - > 00:07:53,439 sustainable and way more like quick results can actually come 175 00:07:53,439 - > 00:07:54,399 from those other routes. 176 00:07:54,560 - > 00:07:56,319 So that's probably the number one. 177 00:07:56,560 - > 00:07:57,360 SPEAKER_01: Yeah, yeah. 178 00:07:57,519 - > 00:07:58,720 I could not agree more. 179 00:07:58,800 - > 00:08:01,199 I it's so interesting we're having this conversation too. 180 00:08:01,279 - > 00:08:04,000 I just am in I'm like halfway through reading the book 181 00:08:04,079 - > 00:08:05,120 Dopamine Nation. 182 00:08:05,199 - > 00:08:05,759 Have you read that? 183 00:08:06,240 - > 00:08:08,560 I haven't, no, girl, you gotta read it. 184 00:08:09,120 - > 00:08:11,519 I have the workbook too, but I'm too scared to do it. 185 00:08:11,680 - > 00:08:12,879 Um, I will send you. 186 00:08:12,959 - > 00:08:15,199 There's actually a podcast that I just listened to. 187 00:08:15,360 - > 00:08:20,160 It's like the CE, I don't have it's a popular podcast, CEO 188 00:08:20,240 - > 00:08:20,639 something. 189 00:08:20,800 - > 00:08:22,879 And he interviews the lady who wrote the book. 190 00:08:23,040 - > 00:08:25,519 So it's like a shorter version of what she talks about in the 191 00:08:25,519 - > 00:08:25,680 book. 192 00:08:25,839 - > 00:08:26,240 Oh, yeah. 193 00:08:26,480 - > 00:08:30,079 And it's just so fascinating to learn about like what is 194 00:08:30,079 - > 00:08:34,240 actually happening chemically in our brains on social media and 195 00:08:34,399 - > 00:08:38,399 like how it's created on purpose to get us addicted. 196 00:08:38,639 - > 00:08:42,480 And yeah, I mean, it's I woke up this morning and I work 197 00:08:42,480 - > 00:08:45,600 part-time at Starbucks, and we've started making these 198 00:08:45,600 - > 00:08:45,840 reels. 199 00:08:46,159 - > 00:08:49,279 And girl, I've been making reels for my business for three years, 200 00:08:49,440 - > 00:08:52,879 and I when I get like 300 views, I'm like, oh my god, I'm so 201 00:08:52,879 - > 00:08:53,200 cool. 202 00:08:53,440 - > 00:08:58,000 We made this really dumb reel and at Starbucks, and I woke up 203 00:08:58,000 - > 00:09:00,399 this morning, first thing I did was check, and we have like 204 00:09:00,399 - > 00:09:01,600 10,000 views. 205 00:09:01,759 - > 00:09:05,600 And I'm like, first of all, why have I been working so hard on 206 00:09:05,600 - > 00:09:06,720 like business reels? 207 00:09:06,799 - > 00:09:08,399 Because clearly no one cares. 208 00:09:08,720 - > 00:09:11,919 And also, like, it was just immediately first thing in the 209 00:09:11,919 - > 00:09:14,799 morning was like, oh, 10,000, like, oh, that's so, and then 210 00:09:14,799 - > 00:09:15,840 I'm like, why though? 211 00:09:16,080 - > 00:09:17,360 Why is that so exciting? 212 00:09:17,519 - > 00:09:18,639 Did it get me followers? 213 00:09:18,799 - > 00:09:19,679 Did it get me clients? 214 00:09:19,840 - > 00:09:21,120 Did it do anything for me? 215 00:09:21,279 - > 00:09:23,200 No, but my brain sure liked it. 216 00:09:23,440 - > 00:09:24,799 SPEAKER_00: Yeah, yeah, that's it. 217 00:09:24,879 - > 00:09:25,360 Do you know? 218 00:09:25,440 - > 00:09:30,559 I just like so before I focused on non-social media marketing, 219 00:09:30,720 - > 00:09:32,639 I'll come on to that story of why. 220 00:09:32,799 - > 00:09:36,480 Um, I I learned for years about social media and how it works. 221 00:09:36,639 - > 00:09:40,000 So I instantly my like social media brain is is wondering was 222 00:09:40,000 - > 00:09:42,080 it like a funny, entertaining reel by any chance? 223 00:09:42,240 - > 00:09:45,120 Yeah, those ones always do the best, and that's why it's so 224 00:09:45,120 - > 00:09:49,120 hard for business um that requires revenue to come in and 225 00:09:49,120 - > 00:09:52,480 actual trust and clients and and warmth rather than just like a 226 00:09:52,480 - > 00:09:55,360 click and a like and a ha ha ha, that was cute scroll. 227 00:09:55,440 - > 00:09:58,960 Um, is because those reels they they do best on social media. 228 00:09:59,120 - > 00:10:01,759 And when people try and post, and this is such a thing with 229 00:10:01,759 - > 00:10:06,000 ADHD um online business owners who want to share their 230 00:10:06,000 - > 00:10:10,240 expertise and their depth, they can't do that because Instagram 231 00:10:10,240 - > 00:10:13,039 doesn't like that, that doesn't push that type of content out, 232 00:10:13,120 - > 00:10:14,080 typically speaking. 233 00:10:14,320 - > 00:10:16,159 And so that's where people feel really stuck. 234 00:10:16,320 - > 00:10:19,440 So I'm not surprised, and that's you know, leads me to my point 235 00:10:19,519 - > 00:10:22,960 of for a business that's coaching service or you know, 236 00:10:23,039 - > 00:10:26,000 you're a coach practitioner or a service provider, social media 237 00:10:26,000 - > 00:10:27,679 isn't the place where you're actually going to be able to 238 00:10:27,679 - > 00:10:31,679 cultivate trust with people quickly or like as quickly. 239 00:10:31,840 - > 00:10:34,080 But yeah, that doesn't surprise me that that did well if it was 240 00:10:34,080 - > 00:10:35,039 like a funny reel. 241 00:10:35,440 - > 00:10:36,159 SPEAKER_01: Yeah, yeah. 242 00:10:36,480 - > 00:10:39,679 And I feel like social media, like when we're talking about 243 00:10:39,679 - > 00:10:44,399 ways to market that aren't social media, um, obviously, one 244 00:10:44,399 - > 00:10:47,279 of the things that I would say first and foremost is 245 00:10:47,279 - > 00:10:50,159 networking, meeting people, building relationships with 246 00:10:50,159 - > 00:10:50,399 people. 247 00:10:50,639 - > 00:10:54,559 And I like social media for that purpose of like staying in touch 248 00:10:54,559 - > 00:10:56,799 with those people, staying connected with those people. 249 00:10:57,039 - > 00:11:00,399 That feels easier than me to me than like having a spreadsheet 250 00:11:00,399 - > 00:11:01,840 of like all these people that I've met. 251 00:11:01,919 - > 00:11:04,960 And now I have to make sure I have like a coffee chat with all 252 00:11:04,960 - > 00:11:05,919 of them every quarter. 253 00:11:06,080 - > 00:11:08,399 Like that, it sounds horrible. 254 00:11:08,720 - > 00:11:12,480 So, like I feel like that's part of it too, is like you don't 255 00:11:12,480 - > 00:11:16,320 have to get off social media if you don't want to, but also like 256 00:11:16,399 - > 00:11:19,759 be clear about what your intention is with it, like how 257 00:11:19,759 - > 00:11:20,879 you want to use it. 258 00:11:21,120 - > 00:11:24,720 I think I'm one of those people that falls into like, well, if 259 00:11:24,720 - > 00:11:27,440 I'm posting it, like if I created it, right? 260 00:11:27,519 - > 00:11:29,600 I created this podcast episode. 261 00:11:29,759 - > 00:11:33,200 So I might as well also then post on Facebook about it. 262 00:11:33,360 - > 00:11:35,679 And if I'm posting on Facebook about it, then I might as well 263 00:11:35,679 - > 00:11:38,159 copy and paste that onto Instagram and I might as well 264 00:11:38,159 - > 00:11:39,759 copy and paste that onto LinkedIn. 265 00:11:40,000 - > 00:11:42,879 And if I made a little clip from it, I might as well then also 266 00:11:42,879 - > 00:11:45,759 put it on TikTok because somebody and like, why am I 267 00:11:45,759 - > 00:11:46,879 doing all of this? 268 00:11:47,679 - > 00:11:48,960 SPEAKER_00: Yeah, yeah, exactly. 269 00:11:49,039 - > 00:11:52,240 Like, I think that there's a really big difference between I 270 00:11:52,240 - > 00:11:56,480 think using social media just to pump out content every day and 271 00:11:56,480 - > 00:11:58,320 using it to like connect with people. 272 00:11:58,559 - > 00:12:02,559 And like the way I advise to obviously, if a student says, Do 273 00:12:02,559 - > 00:12:05,120 you know Polly, I don't want to use social media at all, I'm 274 00:12:05,120 - > 00:12:05,360 done. 275 00:12:05,440 - > 00:12:06,879 I'm like, let's make it happen. 276 00:12:06,960 - > 00:12:09,600 Like, that you're not gonna force you to be on it for any 277 00:12:09,600 - > 00:12:10,000 purpose. 278 00:12:10,159 - > 00:12:13,120 But the majority of my my students in my community will 279 00:12:13,120 - > 00:12:16,000 say, I like being on social media, but I don't want it to 280 00:12:16,000 - > 00:12:18,000 carry my marketing, and it should never carry your 281 00:12:18,000 - > 00:12:18,960 marketing anyway. 282 00:12:19,120 - > 00:12:21,200 And um, so they'll use it as an amplifier. 283 00:12:21,360 - > 00:12:25,759 And what the way I would suggest using social media is to message 284 00:12:25,759 - > 00:12:27,919 your new followers and just say, Hey, thanks for following me. 285 00:12:28,000 - > 00:12:31,200 Like building relationships, that is what business is about. 286 00:12:31,440 - > 00:12:34,159 And so you really need to be able to actually cultivate trust 287 00:12:34,159 - > 00:12:36,240 with the people who do come into your world. 288 00:12:36,559 - > 00:12:39,360 Like, even if you're not getting visible on social media, let's 289 00:12:39,360 - > 00:12:41,919 say you're doing collaborations and speaker events and podcast 290 00:12:41,919 - > 00:12:44,399 guesting and everything like that, people will still follow 291 00:12:44,399 - > 00:12:47,759 you on on Instagram if you if you say, Here's where you can 292 00:12:47,759 - > 00:12:48,799 find me on socials. 293 00:12:48,960 - > 00:12:51,759 That gives you a really, really great opportunity to start 294 00:12:51,759 - > 00:12:54,000 saying, Hey, how'd you uh like thanks for the follow? 295 00:12:54,159 - > 00:12:56,000 How do you find my page if you're if you're open to 296 00:12:56,000 - > 00:12:56,320 sharing? 297 00:12:56,399 - > 00:12:57,519 That's just kind of what I suggest. 298 00:12:57,679 - > 00:12:59,679 And you're not selling anything to anyone, you're not saying, 299 00:12:59,840 - > 00:13:01,519 hi, I just wanted to let you know about my program. 300 00:13:01,759 - > 00:13:02,399 Like, fuck that. 301 00:13:02,480 - > 00:13:05,279 We no, we don't we don't cold sell. 302 00:13:05,600 - > 00:13:08,720 No, but it still gives you a really good foundation to 303 00:13:08,720 - > 00:13:11,279 connect with people, and so that's what I would suggest 304 00:13:11,279 - > 00:13:12,159 using it for. 305 00:13:12,320 - > 00:13:15,279 Um, I would suggest using it for, you know, like if you did 306 00:13:15,279 - > 00:13:18,799 want to repurpose a podcast clip or share that you're like 307 00:13:18,799 - > 00:13:21,519 speaking somewhere, like just what we used to do on social 308 00:13:21,519 - > 00:13:24,799 media before it became this like be all and end all business 309 00:13:24,799 - > 00:13:29,120 strategy that was based around like you pumping out organic 310 00:13:29,120 - > 00:13:32,720 content on just that platform that's like short form content. 311 00:13:32,960 - > 00:13:36,639 So I think that there's um there's definitely uh like two 312 00:13:36,639 - > 00:13:38,000 things can be true at once, you know. 313 00:13:38,080 - > 00:13:39,919 There's there's bits that you can take from it. 314 00:13:40,159 - > 00:13:41,120 SPEAKER_01: Yes, absolutely. 315 00:13:41,279 - > 00:13:44,159 One of my favorite humans, she's been a guest on the podcast, and 316 00:13:44,159 - > 00:13:45,200 her and I collaborate a lot. 317 00:13:45,279 - > 00:13:49,519 Her name's Deanna Seymour, and she's a designer, and uh she 318 00:13:49,519 - > 00:13:53,120 created my I have like a three pinned post on Instagram and she 319 00:13:53,120 - > 00:13:54,159 does such a good job. 320 00:13:54,399 - > 00:13:57,759 But she all she does on social media is Instagram, and she has 321 00:13:57,759 - > 00:13:59,120 a nine grid up there. 322 00:13:59,200 - > 00:14:03,360 She never posts on her like actual whatever it's called, her 323 00:14:03,840 - > 00:14:04,720 main grid. 324 00:14:04,960 - > 00:14:09,360 And she like shares stuff in stories and she DMs people and 325 00:14:09,360 - > 00:14:12,720 like has actual conversations and she crushes it that way. 326 00:14:12,879 - > 00:14:16,320 So I love just I just bring that up because there's so many 327 00:14:16,320 - > 00:14:17,919 different ways to do it. 328 00:14:18,240 - > 00:14:22,080 And okay, so I I feel like we could have this conversation for 329 00:14:22,080 - > 00:14:26,320 like 500 years, but let's talk about what you say is energy 330 00:14:26,399 - > 00:14:29,039 first marketing, because I feel like this is applicable to what 331 00:14:29,039 - > 00:14:32,879 we're talking about here too, in terms of like figuring out what 332 00:14:32,879 - > 00:14:33,759 works for you. 333 00:14:34,000 - > 00:14:36,799 So, what does that look like in practice? 334 00:14:37,279 - > 00:14:40,559 SPEAKER_00: Yeah, so this is where it gets a little bit um, I 335 00:14:40,559 - > 00:14:45,360 think people want like a uh like a a canned, like this is the 336 00:14:45,360 - > 00:14:47,919 thing that you need to do, but yeah, tell me what to do. 337 00:14:48,559 - > 00:14:51,679 So, this is the truth is that it's gonna look different for 338 00:14:51,679 - > 00:14:52,159 everybody. 339 00:14:52,320 - > 00:14:55,120 And that's the thing that I enjoy most about working with 340 00:14:55,120 - > 00:14:57,840 people because every everybody has different brains and 341 00:14:57,840 - > 00:15:01,279 everybody has different ways that they show up best. 342 00:15:01,440 - > 00:15:04,720 So some people might be writers, some people might be honestly, 343 00:15:04,799 - > 00:15:08,240 the majority of my students obviously are yappers who love 344 00:15:08,240 - > 00:15:09,600 to talk like me. 345 00:15:09,759 - > 00:15:11,279 So that's the majority. 346 00:15:11,519 - > 00:15:15,120 But based on what I refer to as your unique strengths, that's 347 00:15:15,120 - > 00:15:17,039 where it kind of is interchangeable. 348 00:15:17,200 - > 00:15:21,360 Also, your life, your capacity, you know, people often don't 349 00:15:21,360 - > 00:15:24,240 take into consideration that people might have kids, people 350 00:15:24,240 - > 00:15:25,840 might have other responsibilities. 351 00:15:26,000 - > 00:15:29,039 Um, you know, not everybody, I hate the phrase everybody has 352 00:15:29,039 - > 00:15:31,679 the same 24 hours in the day, because it's not okay. 353 00:15:31,759 - > 00:15:34,080 Yeah, don't be lazy and expect things to fall into your lap. 354 00:15:34,240 - > 00:15:37,200 I don't think that we need to be like spouting the rhetoric of 355 00:15:37,279 - > 00:15:39,679 like, you don't have to grind at all in business. 356 00:15:39,840 - > 00:15:42,559 It's like sometimes you do, like, and you definitely do when 357 00:15:42,559 - > 00:15:45,120 you're first starting, but you know, we don't always have the 358 00:15:45,120 - > 00:15:46,639 same 24 hours in the day. 359 00:15:46,879 - > 00:15:50,399 So, you know, energy-friendly marketing is first about working 360 00:15:50,399 - > 00:15:53,039 out like what that means for you and your life. 361 00:15:53,279 - > 00:15:57,840 But the way I teach it is rather than focusing on tactics and 362 00:15:58,159 - > 00:16:01,279 going viral and getting in front of the most people and just 363 00:16:01,279 - > 00:16:03,919 hoping, because that's what most people think marketing is, 364 00:16:04,000 - > 00:16:04,240 right? 365 00:16:04,320 - > 00:16:07,600 Is like like saying the right things, saying like bold 366 00:16:07,759 - > 00:16:10,559 polarizing content and hoping that it goes viral and gets in 367 00:16:10,559 - > 00:16:14,240 front of people and hoping that within that big pool you get 368 00:16:14,240 - > 00:16:14,879 some bites. 369 00:16:14,960 - > 00:16:18,000 That's not marketing, that's literally putting your business 370 00:16:18,000 - > 00:16:19,360 in the hands of luck. 371 00:16:19,519 - > 00:16:24,159 Not even luck, it's like it's it's it's like a smaller chance 372 00:16:24,159 - > 00:16:24,720 than luck. 373 00:16:24,960 - > 00:16:29,759 So we really look at visibility, community, and then a sales 374 00:16:29,759 - > 00:16:30,000 system. 375 00:16:30,159 - > 00:16:32,960 That's that's what I teach in my program, and that's the flow 376 00:16:32,960 - > 00:16:35,679 that we kind of um we we use as the core. 377 00:16:35,840 - > 00:16:39,519 So, visibility-wise, it's like how can you get visible off of 378 00:16:39,519 - > 00:16:42,879 social media in ways that aren't gonna require the same output 379 00:16:42,879 - > 00:16:44,000 every single day? 380 00:16:44,320 - > 00:16:47,279 Because the thing that I think people struggle with with things 381 00:16:47,279 - > 00:16:49,840 like social media is like I have to spend an hour or two on 382 00:16:49,840 - > 00:16:52,480 content every single day, I have to show up on a reel every 383 00:16:52,480 - > 00:16:53,120 single day. 384 00:16:53,360 - > 00:16:54,320 I don't want to do that. 385 00:16:54,480 - > 00:16:56,879 And I don't think that there's anything wrong with not wanting 386 00:16:56,879 - > 00:17:00,559 to do that because also we're women, we've got a cycle that's 387 00:17:00,559 - > 00:17:01,279 interchangeable. 388 00:17:01,440 - > 00:17:04,240 If you catch me two days before my period, I'm gonna be a 389 00:17:04,240 - > 00:17:05,039 fucking mess. 390 00:17:05,200 - > 00:17:06,640 Like it's not gonna be fun for everyone. 391 00:17:07,359 - > 00:17:09,119 You don't want to see my reel that day. 392 00:17:09,440 - > 00:17:10,559 You don't want to see anything. 393 00:17:10,720 - > 00:17:12,880 Believe me, I don't want, I don't even want to see me that 394 00:17:12,880 - > 00:17:13,039 day. 395 00:17:13,119 - > 00:17:15,519 I don't even look in the mirror, but it's bad. 396 00:17:15,680 - > 00:17:19,119 But you know, it's also, I don't think we were ever meant to to 397 00:17:19,119 - > 00:17:19,839 kind of do that. 398 00:17:20,000 - > 00:17:24,079 Just that we're not, we're not like celebrities who like are in 399 00:17:24,079 - > 00:17:25,680 front of the paparazzi every day. 400 00:17:25,759 - > 00:17:28,799 It's just a little bit um, it's just a bit odd in my in my books 401 00:17:28,880 - > 00:17:29,200 anyway. 402 00:17:29,359 - > 00:17:32,559 So we look at visibility that you can still be consistent 403 00:17:32,559 - > 00:17:35,279 with, like showing up week by week and moving that needle and 404 00:17:35,279 - > 00:17:37,759 make sure you're getting in front of the right people and 405 00:17:37,759 - > 00:17:41,839 not just like a random audience, um, but in a way that doesn't 406 00:17:41,839 - > 00:17:45,839 require the same constant output that's draining every single 407 00:17:45,839 - > 00:17:46,160 day. 408 00:17:46,319 - > 00:17:50,160 And that works for a lot better for for my community and my 409 00:17:50,160 - > 00:17:53,519 students, who funnily enough would before tell themselves 410 00:17:53,519 - > 00:17:56,480 that they have a quote unquote inconsistency problem. 411 00:17:56,720 - > 00:17:59,200 You don't, you're just trying to be consistent in a way that's 412 00:17:59,200 - > 00:18:01,599 actually not moving the needle very much and actually is 413 00:18:01,599 - > 00:18:02,240 draining you. 414 00:18:02,480 - > 00:18:04,400 So it's not gonna work for you. 415 00:18:04,559 - > 00:18:08,160 Then things like community building, I tend to focus and 416 00:18:08,240 - > 00:18:12,640 and really encourage focusing on your email list as uh your main 417 00:18:12,640 - > 00:18:15,920 kind of hub for once people find you, they can actually join your 418 00:18:15,920 - > 00:18:18,559 email list and then you can warm your community up there. 419 00:18:18,799 - > 00:18:20,480 And then it goes into sales. 420 00:18:20,559 - > 00:18:23,440 And I again I love what you were saying earlier about your friend 421 00:18:23,440 - > 00:18:25,920 who really focuses on having conversations with people. 422 00:18:26,079 - > 00:18:28,720 That's the way that I really encourage um selling. 423 00:18:28,799 - > 00:18:30,960 And again, it's a lot more energy friendly because you're 424 00:18:30,960 - > 00:18:34,400 not worrying about, you know, the tactics of a big launch 425 00:18:34,400 - > 00:18:39,839 carrying you through and and like the whole balance of your 426 00:18:39,839 - > 00:18:42,720 business like hangs in the balance of like a successful 427 00:18:42,720 - > 00:18:46,160 launch that's really like feels manufactured, and you can do it 428 00:18:46,160 - > 00:18:48,960 in a more human-first relationship-driven way. 429 00:18:49,119 - > 00:18:52,000 Of course, that's not me bashing launches, that's just me saying 430 00:18:52,240 - > 00:18:54,960 you don't have to do big launches and you don't have to 431 00:18:54,960 - > 00:18:56,160 have a thousand offers. 432 00:18:56,240 - > 00:18:59,200 You know, we really I would suggest mastering one offer 433 00:18:59,200 - > 00:19:02,400 within all of this and and really driving people into that. 434 00:19:02,559 - > 00:19:05,680 So that's kind of the main framework that I suggest when it 435 00:19:05,680 - > 00:19:07,680 comes to energy-friendly marketing and sales. 436 00:19:07,839 - > 00:19:08,960 SPEAKER_01: Yeah, I love that. 437 00:19:09,119 - > 00:19:12,000 And that's something very similar to what I talk about 438 00:19:12,000 - > 00:19:16,000 with networking, is I feel like so many people will try a 439 00:19:16,000 - > 00:19:18,720 certain format or a certain type of networking or a certain 440 00:19:18,720 - > 00:19:21,039 networking group, and they're like, that was terrible. 441 00:19:21,279 - > 00:19:25,519 I hated it, I needed a shower after, I needed a three-hour nap 442 00:19:25,519 - > 00:19:26,079 after, right? 443 00:19:26,160 - > 00:19:29,839 Like, especially us neurodivergent people or like an 444 00:19:29,839 - > 00:19:32,960 introvert or somebody who's shy or somebody who just like 445 00:19:33,039 - > 00:19:34,960 doesn't want to put on hard pants and leave the house. 446 00:19:35,119 - > 00:19:37,839 Like, I get it because I'm all of those things. 447 00:19:37,920 - > 00:19:40,799 Um, okay, maybe not the shy part, but all the other ones. 448 00:19:41,359 - > 00:19:44,160 And there's so many different ways to do it, right? 449 00:19:44,240 - > 00:19:46,720 Like you can try online networking, you can try 450 00:19:46,720 - > 00:19:49,519 in-person networking, you can try a leads group that's very 451 00:19:49,599 - > 00:19:52,559 like transactional and surface level, you can try a 452 00:19:52,559 - > 00:19:55,359 connection-based group that's very like we want to get to know 453 00:19:55,359 - > 00:19:56,400 you as a person first. 454 00:19:56,559 - > 00:20:00,640 You can do speed networking, you can do like all different types 455 00:20:00,640 - > 00:20:01,599 of formats. 456 00:20:02,079 - > 00:20:06,240 And like, so I feel like part of what you're saying in marketing 457 00:20:06,240 - > 00:20:08,960 is like trying these different things and finding the thing 458 00:20:08,960 - > 00:20:10,880 that's like, okay, that actually felt good. 459 00:20:10,960 - > 00:20:12,640 Like that was actually fun. 460 00:20:12,880 - > 00:20:15,920 It wasn't just like a quick dopamine hit that made me think 461 00:20:16,000 - > 00:20:18,799 like, oh, I want to keep doing this again, but like I actually 462 00:20:18,799 - > 00:20:22,400 enjoyed it, I want to do it again versus the things that we 463 00:20:22,400 - > 00:20:24,960 do in marketing that we're like, oh my gosh, that was terrible, 464 00:20:25,039 - > 00:20:26,160 but at least I got it done. 465 00:20:26,240 - > 00:20:27,119 Check mark. 466 00:20:27,599 - > 00:20:28,960 SPEAKER_00: Yeah, yeah, exactly. 467 00:20:29,039 - > 00:20:33,759 Like the thing with the ADHD brain and again, just busy 468 00:20:33,759 - > 00:20:36,960 brains overall, but especially the ADHD brain is that if we 469 00:20:36,960 - > 00:20:41,440 don't want to do something, like if we don't find joy and we 470 00:20:41,440 - > 00:20:44,480 don't feel in flow with something, we won't do it. 471 00:20:44,640 - > 00:20:48,240 And that's why a lot of the work that I do actually involves 472 00:20:48,240 - > 00:20:51,519 helping people find a way of doing the thing that they're 473 00:20:51,519 - > 00:20:53,599 they're saying like they hate. 474 00:20:53,839 - > 00:20:56,160 And then as soon as you do it in the way that you want, it's 475 00:20:56,160 - > 00:20:57,359 like, oh, I love this. 476 00:20:57,519 - > 00:20:58,240 This is great. 477 00:20:58,400 - > 00:21:01,039 But you know, some things, you know, posting on social media, 478 00:21:01,119 - > 00:21:03,599 for example, that's just something that a lot of people 479 00:21:03,599 - > 00:21:03,839 hate. 480 00:21:03,920 - > 00:21:06,880 And I'd say if that's like that's not a big worry in the 481 00:21:06,880 - > 00:21:09,200 grand scheme of marketing, just don't worry about it. 482 00:21:09,359 - > 00:21:12,319 Um, or find a way, like, for example, use it to keep in touch 483 00:21:12,319 - > 00:21:15,680 with people and you know, build relationships and warm people up 484 00:21:15,680 - > 00:21:17,839 through the DMs, you know, use it in that way. 485 00:21:18,079 - > 00:21:20,720 Um, so yeah, and I think with with something like, for 486 00:21:20,720 - > 00:21:24,480 example, networking, I think a lot of people go to networking 487 00:21:24,480 - > 00:21:29,279 events that are very broad and are very, they feel really like 488 00:21:29,279 - > 00:21:29,839 chaotic. 489 00:21:29,920 - > 00:21:32,400 And I think that they have one bad experience and then they 490 00:21:32,640 - > 00:21:37,359 they kind of um don't give it another chance to actually build 491 00:21:37,359 - > 00:21:38,480 a community around them. 492 00:21:38,640 - > 00:21:42,799 And I think, at least in my what I've seen with with my own 493 00:21:42,799 - > 00:21:45,599 students and my experiences as well, with something like 494 00:21:45,599 - > 00:21:49,359 networking, it actually it works a lot better to connect and 495 00:21:49,359 - > 00:21:52,240 build your own community and build your own village rather 496 00:21:52,240 - > 00:21:55,839 than trying to drop yourself in a big pond of like these other 497 00:21:55,839 - > 00:21:59,119 people that may not be at all for you. 498 00:21:59,279 - > 00:22:03,039 They like Like if I tried to go to a big networking event in 499 00:22:03,039 - > 00:22:07,119 London, for example, that was full of just like hundreds of 500 00:22:07,119 - > 00:22:10,000 people, I'd be like, I'd take one look, I'd be like, fuck 501 00:22:10,000 - > 00:22:12,720 this, I'm out, fuck this, like so hard. 502 00:22:12,799 - > 00:22:16,880 I'm not doing this because I I'm a picky person. 503 00:22:17,279 - > 00:22:20,160 So I need to make sure that my community and the people I have 504 00:22:20,160 - > 00:22:22,799 around me, they're gonna be for me and I'm gonna be for them. 505 00:22:22,880 - > 00:22:25,759 And that's not to say that I'm not open to like I love meeting 506 00:22:25,759 - > 00:22:28,160 new people who are totally different to me because I always 507 00:22:28,160 - > 00:22:31,039 love to be taught lessons and learn from other people, but I'm 508 00:22:31,039 - > 00:22:34,799 not gonna drop myself in a big ocean of people and hope that 509 00:22:34,799 - > 00:22:36,720 I'm gonna have a good experience because I'm gonna get 510 00:22:36,720 - > 00:22:37,759 overwhelmed as shit. 511 00:22:38,079 - > 00:22:41,039 So building your own village and building your own community and 512 00:22:41,200 - > 00:22:44,559 building that up one by one, I think is really like piece by 513 00:22:44,559 - > 00:22:47,359 piece is really important if like traditional networking 514 00:22:47,359 - > 00:22:48,240 isn't your thing. 515 00:22:48,480 - > 00:22:49,839 SPEAKER_01: Yeah, absolutely. 516 00:22:50,160 - > 00:22:52,559 I feel like there's so many more things that we could talk about, 517 00:22:52,720 - > 00:22:54,880 even just like for me personally, I'm like, okay, I 518 00:22:54,880 - > 00:22:58,240 have 55 more questions, but I don't want to make this too 519 00:22:58,240 - > 00:22:58,480 long. 520 00:22:58,640 - > 00:23:01,440 So, you know, we got a lot of ADHD brains listening. 521 00:23:01,519 - > 00:23:03,519 They're like, okay, ladies, wrap it up. 522 00:23:03,680 - > 00:23:06,000 Uh, we're reaching the end of my attention span. 523 00:23:06,160 - > 00:23:08,640 I want to circle back though to what we were talking about in 524 00:23:08,640 - > 00:23:11,839 the beginning in terms of like dopamine in social media, 525 00:23:12,000 - > 00:23:15,200 because I think it's easier said than done to be like, you don't 526 00:23:15,200 - > 00:23:17,200 have to be on social media, right? 527 00:23:17,359 - > 00:23:20,319 Like, I've tried, I can't tell you how many times I've deleted 528 00:23:20,319 - > 00:23:23,359 the apps from my phone, and then like four days later, the apps 529 00:23:23,359 - > 00:23:24,160 are back on my phone. 530 00:23:24,559 - > 00:23:29,599 So, what do you suggest in terms of like how do we break that 531 00:23:29,599 - > 00:23:34,640 pattern of like checking our social media constantly and like 532 00:23:34,720 - > 00:23:40,880 kind of just that dopamine cycle and get more focused on what is 533 00:23:40,880 - > 00:23:42,960 actually going to lead to sales for us? 534 00:23:43,279 - > 00:23:44,400 SPEAKER_00: It's such a good question. 535 00:23:44,559 - > 00:23:47,359 I think I'm so glad you asked because I could talk about this 536 00:23:47,359 - > 00:23:47,759 all day. 537 00:23:47,920 - > 00:23:50,880 So there's two kind of parts that I'm I'll split this into. 538 00:23:51,039 - > 00:23:54,400 So, with checking your phone and re-downloading the app and 539 00:23:54,400 - > 00:23:56,960 almost feeling like that attachment to it that's almost 540 00:23:56,960 - > 00:23:59,759 like second nature when it happens, I totally get that 541 00:23:59,839 - > 00:24:01,200 because that was definitely me. 542 00:24:01,359 - > 00:24:05,039 Um, and I really felt that the the couple weeks that I came off 543 00:24:05,039 - > 00:24:08,480 of social media and I was getting really twitchy, and I 544 00:24:08,480 - > 00:24:11,440 felt like I was on crack or something and going through 545 00:24:11,440 - > 00:24:12,400 withdrawal symptoms. 546 00:24:12,480 - > 00:24:13,680 I was like, what is happening? 547 00:24:13,759 - > 00:24:15,279 Yeah, and it was so strange. 548 00:24:15,359 - > 00:24:18,880 But the thing we got to remember is that especially as ADHD is 549 00:24:18,960 - > 00:24:22,480 where we crave that dopamine, like it is literally crack, um, 550 00:24:22,720 - > 00:24:25,759 that's our system being attached, and our nervous system 551 00:24:25,759 - > 00:24:28,240 has been attached to social media for so long and it's 552 00:24:28,240 - > 00:24:29,920 almost been like a comfort blanket. 553 00:24:30,160 - > 00:24:33,519 So when we try and get off of social media, that's obviously 554 00:24:33,519 - > 00:24:36,079 gonna feel really, really dangerous to our system. 555 00:24:36,240 - > 00:24:38,799 And we're gonna want to attach, it's like we get grabby. 556 00:24:38,880 - > 00:24:42,720 So when that happens, the thing that I would really suggest is 557 00:24:42,960 - > 00:24:46,640 try and train your body and your brain to go and seek some real 558 00:24:46,640 - > 00:24:47,119 dopamine. 559 00:24:47,279 - > 00:24:51,119 So obviously, like fake dopamine is social media, like, you know, 560 00:24:51,279 - > 00:24:54,160 you check the views on your real, all of that stuff is fake 561 00:24:54,160 - > 00:24:54,799 dopamine. 562 00:24:55,039 - > 00:24:57,200 Um, you know, smoking, drinking, all of it. 563 00:24:57,440 - > 00:25:00,960 When you feel that urge, it's so hard, but you've got to force 564 00:25:00,960 - > 00:25:01,839 yourself sometimes. 565 00:25:01,920 - > 00:25:02,880 It's so difficult. 566 00:25:03,039 - > 00:25:06,160 Try and put the phone down and do something that's really 567 00:25:06,160 - > 00:25:07,680 natural and real dopamine. 568 00:25:07,839 - > 00:25:09,839 So whether that's like go and get some fresh air. 569 00:25:10,000 - > 00:25:12,960 Um, even if you need to be on your phone, even like um 570 00:25:13,119 - > 00:25:16,960 watching something on the TV is honestly better than scrolling 571 00:25:16,960 - > 00:25:17,759 on your phone. 572 00:25:17,920 - > 00:25:21,200 Um, take a cold shower, like literally hose yourself off. 573 00:25:21,359 - > 00:25:23,839 That's the thing that I would recommend doing on the inner 574 00:25:23,839 - > 00:25:24,400 level. 575 00:25:24,640 - > 00:25:27,920 And then if you're finding it difficult to pry yourself away 576 00:25:27,920 - > 00:25:30,799 from social media from a business point of view, even 577 00:25:30,799 - > 00:25:33,279 though you know it's not bringing in sales, even though 578 00:25:33,279 - > 00:25:35,920 you know it's not being like effective for you, because 579 00:25:35,920 - > 00:25:38,000 that's what most people are experiencing. 580 00:25:38,240 - > 00:25:41,759 Um, I would really, really recommend replacing that time 581 00:25:41,759 - > 00:25:44,079 with needle-moving things that are actually going to get you 582 00:25:44,079 - > 00:25:47,359 visible in other places because that struggle stops being a 583 00:25:47,359 - > 00:25:49,680 thing for a lot of the people that come into my world when 584 00:25:49,680 - > 00:25:52,640 they replace it with something else and they start getting the 585 00:25:52,880 - > 00:25:56,079 like the real dopamine from like an achievement that means a lot 586 00:25:56,079 - > 00:25:59,279 more than a like on a reel, but they're also getting sales come 587 00:25:59,279 - > 00:26:01,839 through and they're actually growing their community because 588 00:26:01,839 - > 00:26:05,039 it's it's it's they're showing up in places where their people 589 00:26:05,039 - > 00:26:05,599 already are. 590 00:26:05,680 - > 00:26:08,319 It doesn't feel like such a stretch, they can really see it 591 00:26:08,319 - > 00:26:09,039 in front of them. 592 00:26:09,279 - > 00:26:12,559 And so, yeah, the thing that I think makes it more of a 593 00:26:12,559 - > 00:26:15,680 struggle for people is when they're saying, Oh man, I'm I 594 00:26:15,680 - > 00:26:17,920 feel really anxious about, you know, I need to download social 595 00:26:17,920 - > 00:26:20,640 media again, but they're not doing anything else to replace 596 00:26:20,640 - > 00:26:23,200 that and actually move the needle with visibility and 597 00:26:23,200 - > 00:26:23,519 sales. 598 00:26:23,759 - > 00:26:24,799 SPEAKER_01: Yeah, that makes sense. 599 00:26:24,880 - > 00:26:26,079 That's so smart. 600 00:26:26,400 - > 00:26:30,160 So if people want to continue this conversation with you, if 601 00:26:30,160 - > 00:26:33,119 they are like me, I always get halfway through my interviews at 602 00:26:33,119 - > 00:26:35,279 some point and I'm like, okay, I need to hire this person. 603 00:26:35,440 - > 00:26:36,000 I don't know. 604 00:26:36,480 - > 00:26:39,920 I have like zero thought about ever being interested in SEO. 605 00:26:40,000 - > 00:26:42,000 And I'm like halfway through that interview and I'm like, I 606 00:26:42,000 - > 00:26:42,640 need to hire her. 607 00:26:42,799 - > 00:26:43,839 Like it doesn't matter what it is. 608 00:26:43,920 - > 00:26:45,359 I'm like, okay, I need to hire her. 609 00:26:45,519 - > 00:26:47,359 So how do we connect with you? 610 00:26:47,519 - > 00:26:49,519 What's the best way for us to get into your world? 611 00:26:49,839 - > 00:26:52,720 SPEAKER_00: Yeah, no, definitely come and chat to me on socials. 612 00:26:52,880 - > 00:26:55,039 I mean, like I said, I'm not there posting, but I love T 613 00:26:55,279 - > 00:26:55,599 Apps. 614 00:26:55,680 - > 00:26:58,640 So come and talk to me there at Polypollock Official. 615 00:26:58,799 - > 00:27:01,680 And then if you do want some support and you do uh feel like 616 00:27:01,680 - > 00:27:04,640 you want to work with me or explore that option, um, there 617 00:27:04,640 - > 00:27:07,759 is my signature four-month marketing mentorship program, 618 00:27:07,839 - > 00:27:09,839 which is literally the only program that I run. 619 00:27:09,920 - > 00:27:13,119 It is my baby, it's where I spend most of my time. 620 00:27:13,359 - > 00:27:15,039 You pretty much get me in your back pocket. 621 00:27:15,119 - > 00:27:18,079 So it's a one-to-one hybrid program where I pretty much walk 622 00:27:18,079 - > 00:27:20,559 you through everything that I've spoken about here, which is the 623 00:27:20,559 - > 00:27:24,960 visibility, the um email community warming and building 624 00:27:25,119 - > 00:27:26,480 and the sales process. 625 00:27:26,559 - > 00:27:29,839 And then wrapped in that is that ADHD specific support around 626 00:27:29,839 - > 00:27:34,079 focus, productivity, um, and the yeah, emotional roller coaster 627 00:27:34,240 - > 00:27:36,400 of running a business with a spicy brain. 628 00:27:36,559 - > 00:27:39,759 Um, and then if you so I'll I'll give you that link. 629 00:27:39,839 - > 00:27:42,880 Um, and then if you want to come and join me in my weekly drop-in 630 00:27:42,960 - > 00:27:46,000 sessions for free, you can join my free community, which I'll 631 00:27:46,000 - > 00:27:47,200 also leave the link to. 632 00:27:47,279 - > 00:27:50,559 Um, which is called the procrastination station. 633 00:27:50,720 - > 00:27:53,200 Very, very ADHD coded. 634 00:27:53,839 - > 00:27:55,519 SPEAKER_01: That's why I was like, you gotta say the name. 635 00:27:55,599 - > 00:27:57,440 Because as soon as I heard the name, I was like, what? 636 00:27:57,519 - > 00:27:58,319 That's not for me. 637 00:27:58,559 - > 00:27:59,200 Weird. 638 00:28:00,240 - > 00:28:01,599 SPEAKER_00: It's it's very, yeah. 639 00:28:01,680 - > 00:28:04,960 I I kept saying it and uh I was like, man, I need to create 640 00:28:04,960 - > 00:28:08,240 something that has this name in it because it's just so it's 641 00:28:08,240 - > 00:28:10,000 just so relevant to us, I think. 642 00:28:10,720 - > 00:28:11,680 SPEAKER_01: It totally is. 643 00:28:11,920 - > 00:28:13,039 Well, thank you so much. 644 00:28:13,200 - > 00:28:17,200 This has been really, really helpful and so much good stuff 645 00:28:17,200 - > 00:28:17,839 to think about. 646 00:28:18,000 - > 00:28:20,880 I have to force my brain now to not be like, I'm ready to like 647 00:28:20,960 - > 00:28:23,599 go to all the social medias, be like, I'm leaving, goodbye. 648 00:28:23,759 - > 00:28:26,319 This is the air, the airport where I need to announce my 649 00:28:26,319 - > 00:28:26,799 departure. 650 00:28:26,960 - > 00:28:28,319 I'm off of everything. 651 00:28:28,480 - > 00:28:30,799 Uh so we'll think that through for a good 24 hours. 652 00:28:30,880 - > 00:28:33,599 Maybe I'll have sleep before I sleep before I do anything 653 00:28:33,599 - > 00:28:34,079 crazy. 654 00:28:34,319 - > 00:28:35,599 But thank you so much. 655 00:28:35,759 - > 00:28:37,519 This has been an awesome conversation. 656 00:28:37,839 - > 00:28:39,200 Thank you so much for having me on. 657 00:28:39,279 - > 00:28:40,319 I've really enjoyed it. 658 00:28:40,480 - > 00:28:40,880 SPEAKER_00: Thank you.