How to Back Yourself in Business: Insights from My Last 48 Hours in LA

Speaker A: Foreign welcome to another episode of the Powerful Stories podcast. My name is Tori Archbold, and I am so excited to have you here with me today as I dive into some powerful insights from the last 48 hours I've spent in Los Angeles. I have walked over 30,000 steps, leaning into the absolute heartbeat of West Hollywood and, um, Beverly Hills. I've leaned in, I've listened, I've learned, I've coffee dated with women who I've interviewed on my podcast who are based from around the world who, uh, happen to be here at the same time as me. And I've also learned new and exciting ways to lean into my personal power while attending the birthday party of my very dear friend Marie diamond, who spoke at our business Activation retreat in Santa Monica last year, and who I had the absolute pleasure of watching captivate a crowd of 5,000 at the Mindvalley Future Human event in Dubai last month, where I gained the most incredible insights on the power of our voice and AI. Now, I wanted to talk about something that's been a huge focus for me recently, backing yourself in business. Over the years, I've seen so many entrepreneurs and leaders hesitate because they're waiting for permission, they're waiting for validation, or just the perfect moment. But here's the truth. You've just got to back yourself. There is no perfect moment. It's the number one reason why I wrote a topic. It's the number one reason why I wrote my book, Self Belief Is yous Superpower, which you can download on Audible. Because I believe that when you take a small step, it becomes a powerful step and you back yourself in absolutely anything in life. Now, backing yourself means trusting in your abilities, knowing your worth, and pushing through those doubts, which, of course, we all have at various stages of our life and career. When you do this, you create alignment in your life and business, and things start to flow in ways you never thought possible. It's all about owning your vision, putting in the hard work no matter what the obstacles are. I also wanted to share my personal framework for how to believe in yourself, because it's called the 45 second rule and it allows you to flow rather than. I also wanted to share my personal framework for how to back yourself, how to believe in yourself, how to come into alignment and attract flow in your life. It's called the 45 second second rule, and it allows you to lean into flow rather than conflict by making key decisions within a 45 second timeframe. Now, when you face a challenge, I'd like you to think about these three Steps that I'm actually going to share with you right now to shift your focus into a success mindset. Because they're going to be three things that you might struggle with. Three different emotions, but also there are three different ways in which you can step in and own your personal power. Number one, within 45 seconds, please believe that your abilities can grow with a lot of effort. Instead of seeing challenges as roadblocks, view them as opportunities to learn and evolve. Every setback is a step forward towards our future growth. So when you actually embrace those challenges and you lean into those uncomfortable moments, you are actually celebrating yourself and you're celebrating those small, powerful steps that you take. The second rule that I have within this 45 second time frame is I always like to see my success before it happens. Which means that if, if I'm facing a challenge or a struggle or I'm at a crossroads, I start using a visualization process to mentally rehearse my goals and remind myself of why I'm here. So within 45 seconds, I'll give you an example. I flew into LA in the wildest storm. It was rocky. And when I came here, that were mudslides, streets were flooding. I was due to drive up to see one of my best friends in Santa Barbara and we both spoke and we said, within 45 seconds, this is not going to work. You're going to be stuck on the 101 for such a long time. Let's reframe our thinking, see each other later on in the week, hit pause and visualize what the next 48 hours for both of us looks like. So what I did was I started saying to myself, okay, I'm going to be in LA for the weekend. What does that look like? Who do I want to connect with? What do I want to do? So the first thing I wanted to do was get my body moving, which is why I did the 30,000 steps. The second thing I wanted to do was connect with other like minded women. So I started reaching out to people who had appeared on my podcast and told them, hey, look, I'm in LA for the weekend. Do you want to meet for coffee? It was an absolute yes. I'd visualize the different people that I wanted to connect with and I'd also visualize a really happy, healthy version of myself stepping in to an incredible amount of meetings that I worked so hard to secure, uh, this week in Los Angeles. In addition to that, I also said to myself, tori, set the bar high. What is your affirmation for this trip? What does your future self look like. And each and every day that I've been here, morning and night, in my shower ritual, in which, if you guys know me and have listened to me before, you'll know is this. I always travel with lavender oil. And I inhale and exhale deeply into my mind, body and spirit in the morning and the evening shower. And I let the secret whispers of life come over me. What I've actually done now is I've leveled up this practice with an affirmation that says, I will have a hundred million dollars in the paint to empower female leaders around the world. Let me repeat that. I will have a hundred million dollars in the bank to empower female leaders around the world. Now, see how my affirmation aims Extremely high. But I don't actually make it about me. I make it about us. You and I, listening to this podcast right now. The reason why I want to raise that amount of money is so that I can help you and millions of other women around the world to claim their power. Now, these types of mantras will keep you not only motivated and focused, they will allow you to start seeing the bigger picture, even when things seem and feel tough. Now, the third, uh, the third thing I do for the 45 second rule is pretty simple. I don't become my harshest critic. I treat myself with kindness, such as, oh, well, this has happened. I was so looking forward to seeing my girlfriend in Santa Barbara. I even bought us matching pajamas from Papinelli in Sydney. And I really visualized this amazing weekend together. But then I just thought to myself, you know what? This is not gonna happen. It's a bit of a setback. But like I said before, what I used was a setback to actually propel me forward in new and exciting ways by connecting with other people and treating myself to some time on my own. Because we are all worthy of flow, alignment and success. And a step back is actually redirection. If you really wanna know the honest truth. You can't say, poor me, this happened. I was really looking forward to it. Use that space that's been created for you to step into something more powerful. Use your energy so that you actually land in a much higher vibration and can attract more success in life. Now, I'd like to move on from this part of the conversation and share some of the really exciting takeaways that I've learned just from being here in LA and not going to Santa Barbara, because it definitely has been full of connection, inspiration and growth. I want to talk about the power of alignment because when you actually, uh, align and place your energy with people who are driven, supportive and challenging, you should be better people. Your own energy shifts. Secondly, I want to talk about how to create opportunities. I've got an incredible meeting with Shelley Zalas we're collaborating with for her first female quotient event in Australia. She's partnering with my business. Powerful steps, because guess what, we're aligning ourselves to unlock many more doors for other successful female leaders or females that might feel a little bit stuck and just want to be in the room to exchange ideas, connect and feel valued and worthy of what they want to step into. Now, that is actually the third thing is personal branding. In la, the conversations seem to always come back to your personal brand. It's not about what you sell or what's on offer. It's actually about who you are. It's about the energy you bring to the table and the ability for you to call someone and someone to say yes, which is how you communicate your M message. And of course, the way you show up. Because the way you show up shapes your brand. And let's talk about it. When you back yourself, your brand becomes truly magnetic. Now, this is the perfect lead into why I'm really excited to be here. I'm creating my second business activation retreat in West Hollywood. From the 5th to the 7th of May. You can find more details about how to become involved. There's 20 to 30 women only. I say 20 to 30 because 10 of these will be VIPs, where we're actually going to be shooting them in a private home in West Hollywood. If you want to be one of those women, definitely tick VIP at the checkout on my website. But for the other 20 women, you, uh, are so in the room with the most incredible magnetic leaders. I know we'll be diving into tech, personal branding, of course, and, um, building meaningful connections with top journalists from leading networks around the world and a whole lot of private equity leaders that are going to be talking to you about how to scale your business. For sale. Now, I wanted to share just before I sign off on this podcast today, because I am assuming that a lot of you are listening to this on your way to work in the car, on a road trip, or like me, power walking and getting, getting in those 10,000 plus steps per day. This is a testimonial from one of the women in our group called Simone Clow. She is the most incredible tech leader, a topped LinkedIn voice and a woman who claimed her power through our community. She gave me this incredible testimonial and I'm sharing it with you today because I believe that we all need to start somewhere and we need to back ourselves. We need to lean into the power of community, but also lean into the power of the frameworks that we share in our Powerful Steps community to help women like you rise. So here it is. When I joined the Powerful Steps by Tori Archbold Business Attraction program, I had already changed my career at 50, leaving the film industry to co found a tech company. I had been building my business for five years, but I knew I needed to take control of how my business was presented to the world. However, there was one major obstacle standing in my way. Me. My LinkedIn photo was 20 years old. My digital presence practically invisible. I was terrified of public speaking and networking felt completely out of my depth. I knew that to lead I had to step out from behind the scenes and let my voice and vision be seen. But that was easier said than done. Joining the Powerful Steps program didn't just help me find my voice. It surrounded me with a community. It wasn't just a program. It became a space of encouragement, collaboration, mentorship and friendship. Since then, everything shifted. I've gone from hiding behind the scenes to standing on stages at uh, south by Southwest, Sydney and other global events, sharing my voice on purposeful technology. Technology that drives real impact. I've become a LinkedIn top voice and I've used my platform to spark conversations about innovation and how we can use tech to create meaningful changes. Now Simone's story is just one example of how powerfully you can back yourself when you want to commit to change. When you align your energy with the right people and the right tools, there's no limit to what you can achieve. You can meet Simone and other global impact leaders by simply signing up to our Los Angeles Business Activation Retreat or our Power Zone via the Community app on our website powerful-steps.com keep shining your light and remember, a happy heart is always a magnet for miracle. Much love, Tori.