Launching a social impact brand to save the elephants: a conversation with Richard Henne, of Ivory Ella

Episode notes

Kevin Lee interviews Richard Henne, Co-Founder of Ivory Ella, successful elephant-themed lifestyle apparel brand that’s raised over $2 million for charity. 50 percent of Ivory Ella’s profits are donated to Save The Elephants and other charitable causes. Richard is an accomplished entrepreneur and investor, with a wealth of experience in brand building and marketing. Beyond his involvement with Ivory Ella, Richard serves as Marketing Lead at game developer RoboSquad, whose game, RoboSquad Revolution, is a “hyper-active third-person shooter set in the year 2044” available for download at the RoboSquad website and through the Steam and Epic Games distribution networks. Kevin and Richard talk about what led Richard to launch his brand, how it’s doing now, and what he plans for it next. They also chat about topics related to startups, brand-building, running an authentic non-profit organization, and the dynamics of the computer game industry. They cover many topics in our talk, including: - Ivory Ella’s origin story, including an account of how it arrived at its partnership with Save The Elephants.

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