Power Marketing with Kevin Lee · 2024-04-21 · 51 min
Kevin Lee interviews Daniel Meyer, VP & Corporate Controller at Access Intelligence, a Hauppauge, NY-based information and marketing company that provides business intelligence and integrated marketing solutions. Kevin and Daniel discuss how the event industry is evolving in the post-pandemic era and talk about best practices for event planners for 2024 and beyond. Discussed topics include: - How brands are adapting adapted to the "new normal" of events in the post-pandemic era. - The pandemic's impact on event planning, specifically the fact that lead times for commitments have decreased significantly (from 30-45 days to less than a month) - The importance of having backup plans and flexibility in event programming. - Challenges faced by event programmers with respect to selecting venues and accurately forecasting attendee numbers and event requirements. - The importance of event programmers understanding the “fine print” of event cancellation insurance policies. - Why anchors and sponsors are crucial for event success, given that they provide name recognition and help control the narrative.
Critical Events Management & B2B marketing lessons: a conversation with David Alexander, of Everbridge70 / 100
The future of AI-powered voice search: a conversation with Peter Erickson, of VOICE & AI
Event marketing best practices: a conversation with Alexis Zinberg, of Treow Solutions
Email marketing best practices for 2024: a conversation with Jon Cross, of All in One Email
Launching a social impact brand to save the elephants: a conversation with Richard Henne, of Ivory Ella