Power Marketing with Kevin Lee · 2024-04-21 · 38 min
Kevin Lee interviews Alexis Zinberg, the Founder of Treow Solution, a New York-based firm that provides strategic marketing consulting services for clients across various verticals, including media, health, retail, and technology. As her LinkedIn profile explains, Alexis has “a deep expertise in designing and executing experiential and educational events, ranging from 10 person salon dinners to 50 person summits to 1500 person theater experiences and Trade Show presence.” Kevin and Alexis discuss event marketing best practices for 2024, with Alexis providing some great insights for event organizers, prospective exhibitors, and event attendees. They cover a lot of topics in our talk, including: - The importance of targeting the right audience at trade shows, rather than just showing up. - The importance of aligning events with business goals for maximum ROI. - Booth activation strategies for trade shows and in-person events. - How marketers can determine the best mix of salespeople and people in other roles to handle meetings and provide information to prospects.
Critical Events Management & B2B marketing lessons: a conversation with David Alexander, of Everbridge70 / 100
Email marketing best practices for 2024: a conversation with Jon Cross, of All in One Email
The future of AI-powered voice search: a conversation with Peter Erickson, of VOICE & AI
Event industry trends & event planning strategies for 2024: a conversation with Daniel Meyer, of Access Intelligence
Launching a social impact brand to save the elephants: a conversation with Richard Henne, of Ivory Ella