Podcast Growth Tools · 2026-05-12 · 41 min
What if going viral would actually hurt your business more than help it? My guest Kristina Bartold has worked with over 250 businesses through her social media agency, The Social Snippet . She has seen people with 75,000 followers who cannot sell a $15 product. She has also seen entrepreneurs with small, engaged communities sell out events with a single email. The difference is not audience size. It is community. In this episode of Podcast Growth Tools , we dive into why chasing virality is a trap for most entrepreneurs, what actually drives revenue on social media, how she built a seven-figure agency in three years through relationships instead of followers, and the exact strategies that are working right now for promoting your podcast on Instagram, Threads, LinkedIn, and beyond. We also get into one of the most honest membership pivot stories I have heard. She had a $37 membership with 35 members that would not grow no matter what she tried. She was ready to shut it down. Instead, she pivoted the entire concept, relaunched at double the price, and now has over 100 members and growing. Her lesson: you cannot outwork a bad offer.
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