Pitched · 2024-01-16 · 50 min
Your podcast is more than just a show - it can be the primary pitch for your business, services and projects, and open the door to opportunities you might never otherwise have access to. My guest today is an expert in leveraging a podcast far beyond reaching listeners, and creating shows that build strong networks and create massive credibility. And he's in a position to know. Dave Jackson has been podcasting since before most people knew what a podcast was, and has been a huge part of shaping the industry. He's the brain behind the School of Podcasting, where he guides aspiring and established podcasters in creating impactful shows. In our conversation, Dave talks about his podcasting journey, how he has seen the industry change over the years, and shares some excellent tips for creating an effective show. This is an episode filled with nuggets of wisdom, and you should pay special attention to how he talks about leveraging the episodes you create and appear on for professional credibility. Key ideas from the episode: "I've watched this industry grow from its infancy," Dave Jackson reflects on his extensive experience in the podcasting world - he started in the industry in 2005.
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