Pitched · 2023-12-19 · 36 min
When talking about podcast guesting, the initial impact is obviously from listeners hearing you. But suppose you really focus on leveraging the relationship that you create with the host. In that case, you're able to expand that interview's impact beyond what you might have originally intended. Similarly, my guest today was able to build a relationship with a corporate client, and then expand a $35k project into $250k. And she was able to do this by identifying the correct way to pitch what she could offer - and getting her client so on board that they effectively pitched her services for her! Laura Khalil has consulted for some of the world's largest brands, such as GE, Intel, and Twitter. Nowadays, she works with other consultants to help them find, attract, and sign bigger B2B clients. One of her trademark strategies is Land and Expand, a way to grow your consulting business by starting with a smaller contract and then expanding into larger deals. In this conversation Laura talks about how she used it to gain a corporate contract and then leveraged it to grow her business within that company.
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