Pitch to Product
Hosted by 52 Launch
Pitch to Product is the official podcast for 52 Launch - a product development company that take products, apps, and more from napkin to reality. 52 Launch is a multi-million dollar company creating products like EggMazing, with over 55 million in sales in 2020.
40 episodes · publishes fortnightly · latest 2026-06-17
Rank
#593
Substance
54.3
/ 100
Scored 2026-06
Updated monthly
Across the index
#593 of 911
Substance
Top 65%
outscores 35% of the index
Why it scores where it does
Pitch to Product ranks #593 on The B2B Podcast Index with a substance score of 54.3 out of 100, scored across 3 recent episodes. It scores highest on specificity & evidence and guest caliber. The episode offers some concrete statistics (95% design patent approval rate, 95% utility initial rejection, 65 - 70% eventual issuance, $65 filing reference) and real-world examples (jug plug, brainwave alarm clock), but a key section where patentability criteria are explained appears truncated in the transcript, and dollar figures or client outcome metrics are almost entirely absent.
The five-dimension breakdown
Averaged across 3 recently scored episodes, with cited evidence.
Insight Density
11.3 / 20The episode contains a handful of genuinely useful, actionable insights for early-stage inventors - particularly the three-search-type methodology and the design-patent-over-utility-patent angle for Amazon enforcement - but is padded with patent 101 basics, filler affirmations, and a mid-episode self-promotional digression from the host. Insight-per-minute ratio is low.
“you gotta you gotta do three types of searches. ⁓ it you have you everyone starts with a keyword search, and so do we. But then you also have to determine what are the relevant classes and subclasses”
“95% of the time they go straight through the patent office anyway. We don't have the prior art issues on design patents that we do with non provisional or with ⁓ utility patents. In fact With utility patents, it's the opposite. 95% of the time they get rejected”
Originality
9.7 / 20The preference for design patents over utility patents in certain Amazon enforcement contexts is a mildly counterintuitive take, and the rolling-provisionals strategy is a practical wrinkle most inventors wouldn't know. Otherwise the content is standard patent-education material available in any USPTO FAQ.
“there's some cases where I I like design patents better than utility patents”
“he filed three provisionals on it because he kept tweaking it. And so we what we did was we rolled up all three of those provisionals into the same non-provisional”
Guest Caliber
11.7 / 20Kevin Prince is a credible 22-year practitioner who has handled real Amazon IP enforcement cases and brings personal inventor experience, making him genuinely relevant. However, he is a solo patent-agent practitioner rather than an IP leader who has operated at scale inside a major company, limiting the ceiling of his insights.
“I'm a patent agent, I'm not a patent attorney. So I'm an engineer, but I don't have a law degree. So the patent office lets me, as a registered practitioner, I pass the patent bar just like patent attorneys do”
“in 22 years I've ever dealt with one of those”
Specificity & Evidence
12.3 / 20The episode offers some concrete statistics (95% design patent approval rate, 95% utility initial rejection, 65 - 70% eventual issuance, $65 filing reference) and real-world examples (jug plug, brainwave alarm clock), but a key section where patentability criteria are explained appears truncated in the transcript, and dollar figures or client outcome metrics are almost entirely absent.
“in the 65 to 70 percent of patents that do get issued”
“He had 35 patents in his lifetime”
Conversational Craft
9.3 / 20The host asks reasonable setup questions but rarely follows up or pushes back; much of his airtime is spent on 52 Launch promotional content and affirmation filler ('Right,' 'Yeah,' 'Mm-hmm'). One notable section where Kevin apparently explains novelty and non-obviousness criteria is entirely missing from the transcript, suggesting the host moved on without capturing the substance.
“Right. Yeah. Right. That was a great example. That makes a lot of sense.”
“So we're going to cover some patent basics, some of the frequently asked questions that we get at 52 Launch”
Standout episodes
- When to File a Provisional Patent: A Guide for Inventors63
2026-06-17
- Patent Before You Launch? How to Protect & Sell Your Product Idea62
2026-06-10
- The #1 Reason Inventors Fail (And How to Avoid It)38
2026-06-04
Rank over time
First period on the Index - history builds from here.
Episodes
3 scored on substance · 40 tracked in total.
Frequently asked
- What is Pitch to Product's substance score?
- Pitch to Product scores 54.3 out of 100 for substance and ranks #593 on The B2B Podcast Index. That puts it ahead of 35% of the B2B podcasts we rank and #22 of 32 in Product. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
- Is Pitch to Product worth listening to?
- Pitch to Product is ranked on The B2B Podcast Index with a substance score of 54.3/100. See the five-dimension breakdown above to judge whether it fits what you're after.
- Who hosts Pitch to Product?
- Pitch to Product is hosted by 52 Launch.
- How often does Pitch to Product publish?
- Pitch to Product publishes fortnightly, has 40 episodes, released its most recent episode on 2026-06-17.
- Which Pitch to Product episode should I start with?
- Our highest-scoring recent episode is "When to File a Provisional Patent: A Guide for Inventors" (63/100) - a good place to start.
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