
Awkward Silences
Hosted by User Interviews
Welcome to Awkward Silences by User Interviews, where we interview the people who interview people. Listen as we geek out on all things UX research, qualitative data, and the craft of understanding people to build better products and businesses.
197 episodes · publishes fortnightly · latest 2026-06-09
Rank
#37
Substance
53.0
/ 100
Scored 2026-06
Updated monthly
Across the index
#37 of 561
Substance
Top 6%
outscores 94% of the index
Why it scores where it does
Awkward Silences ranks #37 on The B2B Podcast Index with a substance score of 53.0 out of 100, scored across 3 recent episodes. It scores highest on guest caliber and insight density. Holbrook is a genuine practitioner who was among the first UX researchers to specialize in AI at scale, co-founded the PAIR group at Google alongside notable AI researchers, and led responsible and generative AI research teams at Google, Meta, and Microsoft - not a career speaker or thinly credentialed thought leader.
The five-dimension breakdown
Averaged across 3 recently scored episodes, with cited evidence.
Insight Density
11.0 / 20The episode delivers several genuinely non-obvious ideas - banning shallow 'life is already great' use cases, wanting AI to help ask better questions rather than just speed up work, and the augmentation/assistance/automation triad - but roughly a third of the runtime is career biography and generic AI hype-cycle commentary that dilutes the density.
“One of the things I've, I've done in our group is I've banned the planning the trip use case”
“what is the biggest value that a more senior researcher gives a more junior researcher, and that's that they help them ask better questions. And that's what I want AI to do”
Originality
10.7 / 20A few genuine reframes surface - 'dignity-centered AI' as a sharper framing than 'human-centered AI,' and the counterintuitive argument that AI's highest value isn't efficiency but helping practitioners ask smarter questions - but the responsible AI risks, hype cycle narrative, and open-source advocacy are well-worn territory.
“there was a time where I was like, I think I want to change it to dignity centered AI. I think that that is actually the cornerstone of just about the rest of it”
“I don't want an AI to go through my notes and do a thematic analysis because that's when I figure out what I think”
Guest Caliber
13.3 / 20Holbrook is a genuine practitioner who was among the first UX researchers to specialize in AI at scale, co-founded the PAIR group at Google alongside notable AI researchers, and led responsible and generative AI research teams at Google, Meta, and Microsoft - not a career speaker or thinly credentialed thought leader.
“we formed this group called Pair or People plus AI Research with Martin Wattenberg and Fernando Villegas”
“I moved over to his team when it was him, 10 engineers and me”
Specificity & Evidence
9.0 / 20Named projects, tools, and collaborators appear throughout (Google Clips, PAIR, Recraft AI, People+AI Guidebook with specific years), giving the episode texture, but there is almost no quantitative evidence - no study findings, no metrics, no dollar figures - leaving many claims at the level of directional assertion.
“we worked on a project called Google Clips, and it was a AI powered camera. And we had three different photographers and filmographers on our team”
“the people plus AI guidebook. It originally came out in 2019, pretty heavily updated in 2021”
Conversational Craft
9.0 / 20The hosts ask competent, topic-relevant questions and surface interesting threads (team structure, tool adoption), but they consistently let long monologues run without probing follow-ups, never push back on any claim, and rely heavily on broad open-ended prompts that let the guest self-select what to reveal.
“What are some other things that user researchers thinking about AI systems should maybe not jettison completely, but maybe loosen their grip on?”
“Are the specialties you need in researching for AI, are they different than what you might find in a different context?”
Standout episodes
- 61
- 50
- 48
Rank over time
First period on the Index - history builds from here.
Episodes
3 scored on substance · 60 tracked in total.
- 61 / 100
#191 - Throwback: UX Lessons from a Decade Researching AI with Jess Holbrook of Microsoft
2026-06-09 · 49 min
- 50 / 100
#190 - How to Navigate the Constant Change in UX Research with Learners CEO Alec Levin
2026-05-26 · 40 min
- 48 / 100
#189 - Throwback: Quantifying Research Impact with Ruby Pryor of Rex
2026-05-12 · 48 min
Frequently asked
- What is Awkward Silences's substance score?
- Awkward Silences scores 53.0 out of 100 for substance and ranks #37 on The B2B Podcast Index. That puts it ahead of 94% of the B2B podcasts we rank and #10 of 77 in SaaS. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
- Is Awkward Silences worth listening to?
- Yes - Awkward Silences outscores 94% of the B2B saas podcasts and shows we rank on substance, so a saas operator is likely to come away with something useful.
- Who hosts Awkward Silences?
- Awkward Silences is hosted by User Interviews.
- How often does Awkward Silences publish?
- Awkward Silences publishes fortnightly, has 197 episodes, released its most recent episode on 2026-06-09.
- Which Awkward Silences episode should I start with?
- Our highest-scoring recent episode is "#191 - Throwback: UX Lessons from a Decade Researching AI with Jess Holbrook of Microsoft" (61/100) - a good place to start.