The New Marketing Role You Should Be Hiring For

Episode notes

Emily Kramer, founder of MKT1 and a longtime voice in modern B2B marketing, joins Ian Faison to unpack how AI is reshaping marketing teams, roles, and expectations. They explore Emily’s concept of the “gen marketer”, and why traditional silos and specialist-heavy teams struggle in today’s high-velocity environment. Key Takeaways Marketing teams need more generalists who can connect strategy, creativity, and distribution. Speed to execution matters more than perfect alignment across functions. Big marketing wins come from coordinated campaigns, not isolated tactics. AI increases the value of orchestration and taste, not specialization alone. Marketing leaders should think in portfolios of bets, not incremental activities. Quote “Every big initiative needs to have a chance to really win - not just deliver incremental results.” Episode Timestamps (03:51) What the “Gen Marketer” role actually means (10:04) Why speed matters more than perfect alignment (16:42) Escaping random acts of marketing with big bets (24:58) How CMOs should think like producers or VCs (31:37) When founder-led marketing works (and when it doesn’t) Sponsor Pipeline Visionaries is

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