Building Memory Structures That Stick

Episode notes

This episode features an interview with Andrew Thomas, VP of Marketing at Archer Meat Snacks, a company that makes jerky, sticks and sausages, from real ingredients. Andrew has over 15 years of experience in the CPG food and beverage industry, with brands like Chicken of the Sea, Wilde Chips, and PepsiCo. He discusses Archer’s recent rebrand, their go-to-market strategies, and the importance of social and influencer marketing. Key Takeaways: Awareness and creating memory structures for customers helps build a moat around your brand. Don’t underestimate the power of a strong PR flywheel. Once it gets going, it has an outsized impact. Long-term partnerships are the way to go with influencers. Fewer, bigger, better is a more strategic and authentic approach. Quote: We're the fourth largest meat snack brand in the nation. Our awareness is not the fourth largest. It's lagging quite a bit behind.

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