How to Turn a Tiny Podcast Audience Into Your Biggest Sales Asset | Jason Bradwell, Founder of B2B Better and Host of Pipe Dream Podcast

Episode notes

How to Turn a Tiny Podcast Audience Into Your Biggest Sales Asset | Jason Bradwell, Founder of B2B Better and Host of Pipe Dream Podcast We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: What if a hundred highly targeted listeners outperforms a million passive ones? In this episode, Jason makes the case that the most specialised B2B brands are not too niche for podcasting - they are the ones who need it most. In episode 43 of Pipe Dream, Jason Bradwell goes solo to tackle a question submitted directly by the audience: is podcasting the right channel for every B2B brand, including those selling highly specialised products like ball bearings? It is a question that gets to the heart of owned media strategy, and the answer will likely challenge a few assumptions. Drawing on real examples from B2B Better's own portfolio - including Data and Biotech, a show focused on the intersection of data science and biotechnology - Jason reframes how B2B marketers should think about podcast audiences.

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