Why Webinars Are Tricky For Making Sales - #278

Speaker A: M.

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Speaker A: Webinars is a real tricky one, I got to be honest with you. Um, yeah, it's just so tricky. Like I've, you know, so, uh, again, I'll just give you my experience based on some of my other clients. You know, Adam's got a list of, I don't know what, 40,000 active members. But out of that we know that 25,000 go in there and check out their lessons and stuff every month, right? So we see 25,000 logins. So that's pretty good. Like, you know, so half these members log into his customer hub area, which is your equivalent of school. Right? But when we host a webinar, like, you'll get about 400 people register for a webinar. Out of the 400 people that register for a webinar, um, 200 people will, um, will go to the webinar. So he's got a big list right. Now, having said that, Even though there's 40,000, 20,000 are active. So when we send the webinar, uh, invites out, and these are golfers, right? So they're not the most tech savvy people, you know, over 50 golfers. So when we send an email out, usually gets in the hands of 20,000 people by the end of it with the open rates and so forth. Right. So 20,000 people get sent the emails. We send four or five emails out, uh, 400 people will register for the webinar on Zoom. We just use Zoom, um, because it's easy. And then half the people show up that register in the way that, um, Adam does it. He does it really well. It's basically Q and A. And uh, it just works really, really well. Um, jumps on and just talks golf. And we usually aim for like a 45 minute hour webinar, um, and it ends up being an hour and a half to sometimes two hours. People just keep staying on and asking him questions. Um, having said that, Adam is a full time, um, PGA golf coach of the year type guy in America. So very well known, right. Got the good reputation. So for him it's quite good. Like it's, you know, he's not getting hundreds and thousands of people on a webinar, but you know, 200 people it's not. And we do it every Month. It's not the same people, you know, so it is great value. Add in Adam's list. When I look at other clients who have been business coaches, ah, Trent for instance, um, uh, you know, RTOs, registered training organizations, um, other businesses that have, that have sold investment, um, opportunities, uh, those guys have been hard to kind of get people on a webinar. And I think because webinars have been around a long time and everyone's so used to doing a zoom, I think people think like a webinar's another way to be pitched. You know, they're a bit kind of cautious. And the other thing is the time, like people don't want to sit and watch something for an hour sort of thing. So I would recommend at least testing it and testing at least three or four of them before you decide it's not for you. Um, but it's, but certainly as a way of adding some value, showing them some case studies. But one thing I did want to say, and you've seen this before and that is like a three day challenge. And you see, um, you know, uh, Russell Brunson does it, you know, and different kind of platforms do it. And they run a three day challenge. And the three day challenge is free. And what they're basically doing in three days is three days is trying to get people to achieve something. But why it works for Russell Brunson and click funnels and people like that is because it's a free challenge. Like the challenge is free, but you can't do the challenge without a clickfunnels account. So they're basically getting people hooked up on click funnels. Right? And then, hey, run the challenge, get your clickfunnels account, you know, sort of thing. So they kind of win anyway. Right. But I do think that there's some legs and merit in there for you to run a combination of, you know, social proofing, nurturing, value adding webinars. Um, and a three day challenge. And maybe for you it's uh, a month, about one month you push hard for a webinar. The next month you push hard for a three day challenge. Um, and the three day challenge works. It's three days. If you don't know about, I'm sure you do, but if you don't, it's three days, same time, same bat time, same back channel sort of thing. Right? So you run it for three days. Tuesday, Wednesday, Thursday, try a morning one, try a night one. But it's like Tuesday, Wednesday, Thursday, 10am, 10am, 10am or Tuesday, Wednesday Thursday, 7pm, 7pm, 7pm, right. And you run the three day challenge 45 minutes each. One short, sharp, straight to the point. And that can be a good way to upsell people as well because you start seeding on the first challenge about the second one. The second one you start seeding about the call to action. And the third one, you, you know, halfway through the three day challenge, on the third day, you're, you know, you're pitching for them to open an account and do it. And you know, the great thing with the challenge is you got to have an account, right, to, to make money and, you know, you're making money together and that sort of thing. So that's my, that's my take on that. I would recommend you give it a go, but don't be disappointed if you don't get the numbers show up because it is what it is. Webinar's been around for a while, can be a bit of a hard slug to get people to. But I think you've done well, um, and at the right times and tested a few times, it could be a really good tool for you, um, especially when interweaved with a three day challenge every other month.