Performance Marketing Unlocked · 2026-06-16 · 31 min
Are marketers still stuck in a binary of data and creative? In the second episode of this year’s Digital Disruptors miniseries, host Bethany speaks with Molly Peake, Head of Customer Success and Partnerships at AUDIENCES and Eraj Lodhi, Founder of marketing agency Plot Out Loud and Creator of Plotcast. They dive into what metrics still matter, whether a false divide between data and creative is holding back results, and whether brands truly know what to do with their data, even if they have it. This podcast episode was hosted by PMW's Senior News Reporter, Bethany Lee. New episodes of this four-part miniseries will be released weekly alongside our main show, Performance Marketing Unlocked. Click this link to view the winners from this year’s 30 under 30 awards. ~ Further reading ~ 30 Winners in 30 Days: Eraj Lodhi, Plot Out Loud 30 Winners in 30 Days: Molly Peake, AUDIENCES
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