Performance Marketing Unlocked · 2026-06-23 · 35 min
How can you scale performance beyond the obvious channels? For episode 3 of this year’s Digital Disruptors miniseries, Sasha Sadovaia, Product Marketing Manager at Taboola, Cam McIntyre, Campaign Director at The Goat Agency, and Claudia Sava, Senior Paid Social Manager at PureGym share their insights. They discuss how they are adapting to new technologies, which channels should be always-on, and what it takes to put your trust, and money, into new channels. This podcast episode was hosted by PMW's Senior News Reporter, Bethany Lee. New episodes of this four-part miniseries will be released weekly alongside our main show, Performance Marketing Unlocked. Click this link to view the winners from this year’s 30 under 30 awards. ~ Further reading ~ 30 Winners in 30 Days: Sasha Sadovaia, Taboola 30 Winners in 30 Days: Cam McIntyre, The Goat Agency 30 Winners in 30 Days: Claudia Sava, PureGym
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